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Social Throwdown June 13, 2012 North By North Shore Danversport Yacht Club. Julia Campbell, J Campbell Social Marketing www.jcsocialmarketing.com www.northbynorthshore.com. What is “Social Media”?. - PowerPoint PPT Presentation
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Social ThrowdownJune 13, 2012
North By North ShoreDanversport Yacht Club
Julia Campbell, J Campbell Social Marketingwww.jcsocialmarketing.com www.northbynorthshore.com
What is “Social Media”?› Any online technology or practice that
people use to share (content, opinions, insights, experiences, perspectives and media).
› REAL interactions in REAL time.
North By North Shore - www.northbynorthshore.com
North By North Shore - www.northbynorthshore.com
Social Media Decoder
North By North Shore - www.northbynorthshore.com
Social Media Decoder Facebook – People you already know
(or used to know) Twitter – People you want to know Google+ - People you don’t know yet Pinterest – People who do stuff/have
stuff you want to do or have LinkedIn – People you work/worked
with or want to work with
North By North Shore - www.northbynorthshore.com
Facebook Timeline What’s New
› Timeline Cover Photo – What are the rules› Custom Tab Icons (111pixels x 74 pixels)› Ability to see new Likes in chronological
order › Schedule future posts› Administrator levels› Messages› Pinning to top› Highlights
• Milestones• Compelling images are VITAL
North By North Shore - www.northbynorthshore.com
Pinterest Online Pin Board Perfect – in fact, mandatory – for
anyone selling anything to women Pin products, craft ideas, recipes,
infographics – compelling photos! Who is kicking butt on Pinterest?
› www.pinterest.com/realsimple › www.pinterest.com/nonprofitorgs
North By North Shore - www.northbynorthshore.com
http://pinnablebusiness.com/20-ways-to-make-your-service-business-more-pinnable/
North By North Shore - www.northbynorthshore.com
Pinterest – Things to Pin A graphic with a quote, saying, or inspirational
message. A graphic with your blog post headline. Before & after photos that show the result of
your service or expertise. PRO TIP: Stack them under each other rather than side by side.
Images of you, your team, your office, your inspiration or motivation (people like to know the face of the business).
A humorous image such as a comic or meme. A photo or scan of an illustration, scrapbook
page, doodle pad, brainstorm, or sketch.
North By North Shore - www.northbynorthshore.com
North By North Shore - www.northbynorthshore.com
Google+ – New Kid On The Block
Circles Hangout Explore How it’s used:
Geeks Early-adopters Discovering
North By North Shore - www.northbynorthshore.com
Photo Applications The future is PHOTOS. Get Instagram on your Smartphone or
Tablet. Now. Photo editing.
› Picmonkey › Befunky
North By North Shore - www.northbynorthshore.com
Instagram Mobile photo-
sharing app Also a social
network Adding filters Use hashtags Photo contests
North By North Shore - www.northbynorthshore.com
Ideas for generating content• Industry blogs,
newsletters, websites
• Google Alerts & New York Times alerts
• Success Stories
• Inspirational quotes
• Want input on an issue
• Events, anniversaries, celebrations, birthdays
• Email newsletter
• Current Events• Read
everything and follow everyone!
• Figure out what’s working for others and adapt it!
North By North Shore - www.northbynorthshore.com
If you build it… Promote your presence!
› Add the social media buttons to the main page of your website
› Email newsletter template› Brochures, Annual Report, any
and all printed materials› Welcome to our email
newsletter! Email› Thank you for
donating/purchasing! Email › ASK. Staff, volunteers,
customers, constituents
North By North Shore - www.northbynorthshore.com
To learn more:› www.socialmention.com› www.socialmediaexaminer.com › www.hubspot.com› www.johnhaydon.com› www.jcsocialmarketing.com
North By North Shore - www.northbynorthshore.com
Questions, comments, feedback?julia@jcsocialmarketing.comwww.jcsocialmarketing.com978-578-1328@skullsflyingFacebook.com/jcsocialmarketing Gplus.to/jcsocialmarketing Pinterest.com/juliagulia77