Social PsychologyResearch into conformity

Learning Objective

All of you will be able to…

- Outline Asch’s key research on conformity

- Identify strengths and weaknesses of this research

Some of you will be able to…

- Discuss Asch’s study in terms of ethical considerations

- Identify and explain which type of conformity is being shown in the above research

- Apply the study’s findings to real-life examples of conformity

Recap of definitions Which type of conformity are the examples showing????

Make sure you can explain why you’ve made that choice – there’s not necessarily any right or wrong answer!

BONUS POINTS!Which type of social influence is being demonstrated in the examples?

Asch (1951) research into conformity

https://www.youtube.com/watch?v=TYIh4MkcfJA

Watch the video clip which shows a re-enactment of Asch’s famous study

Research into conformity

Read the study carried out by Asch provided

Highlight the key points

Summarise these to add to your template in your booklets (no more than 5 key points per section!!!)

EVALUATION – answer the questions on the next page – use these to identify strengths and weaknesses of the research.

REAL-LIFE APPLICATION – read up on Kitty Genovese scenario and answer attached questions.

To finish…

Put the cards into the correct order for Asch’s experiment – race against the clock!