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Date : 21th April 2014 (Monday)
Time : 9.50pm
Concept : Persuasion
Today after dinner, I went to a shopping mall near to my house to survey
about camera because I planned to get one for myself. I stopped by this camera
shop and I was attracted to one of the camera model displayed. The sales man
saw me coming and he reacted very quickly by handling me a brochure of the
camera first. I guess he already spotted me eyeing on the camera before this.
He started off by asking me what kind of camera I was looking for and
what functions I’d be more concerned of. So I told him a few models that I was
interested in, he then continued by stating out all the info about the few models I
have listed. First he mentioned about the picture quality that each camera can
produce, whether they are user friendly or not, and the extra functions that each
camera can do. Then he recommended me to get a more basic one as I’m still a
beginner in photography. He went on by stating out the price, how reasonable it
was and how much discount he could give me. From this part, he was
commanding central route persuasion as he was attending to and evaluating the
message given by stating out all the useful and informative stuffs about the
camera he recommended.
He also guaranteed me that I will be very satisfied with my buy if I get the
one he recommended. He sounded really confident with his continuous eye
contacts with me and also how he presented the camera full with enthusiasm. He
also kept stressing on the best price he can give as he told me I can’t find any
other cheaper one in other shops. By implying peripheral route as how he
persuaded me with the way he presented and spoke, it really convinced me to
feel that the camera was really a good buy that I shouldn’t missed.
With these two routes of persuasion he used on his customer, me, in the
end I decided to listen to his advices and bought the one he strongly
recommended as I was very much influenced and attracted by what he told me
from the way he spoke and responded to my questions.
