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Social Networking Sites and Their Applicability to LibrariesEvelyn Wassel, Ed.D.Librarians’ MeetingAugust 17, 2010
Facebook vs. myspace
• FB more mainstream• More professionals• Cleaner look• Easier use
Google Images
Google Images
Age Demographics
http://technomarketer.typepad.com/technomarketer/2009/03/the-age-of-facebook-vs-myspace-februarymarch-edition.html
Marketing Information • For the first time, over half of the population of
Facebook is over 25 (60% MySpace is still under 25)
• Overall Facebook is up 22% while MySpace is down .5%
• Facebook has now surpassed MySpace in 31-50 age ranges
• Facebook's 50+ group is the fastest growing followed closely by the 41-45 group
• MySpace's largest losses are ages 35 and under • Facebook growth under age 25 is still slow (this
group is maxing out)
• From http://technomarketer.typepad.com/technomarketer/2009/03/the-age-of-facebook-vs-myspace-februarymarch-edition.html
Facebook Sites for Librarians
• Bay Area Librarians• American Association of S
chool Librarians• New York Librarians
Facebook Library Sites
• Butler Public Library• Houston Public Library• Pine Grove Library and Te
chnology Center
Recommendations
David BietilaElizabeth EdwardsThe George Washington University
Central Pages
• We recommend creating an institutional, formal-looking library fan page that students and librarians alike can join.
Profiles
• Personal/Professional Balance
• Subject Expertise• Include Picture
Friending• Students are much more likely
to friend librarians if they interact with them in-person. Use research appointments and reference desk interactions as resources for building Facebook relationships.
Applications
• Many students said they were inclined to use Facebook’s library applications.
Suggest Books• A book recommendation
application on librarians' profiles appeals to many students– Occupies a middle ground
between professional and personal spheres
– Fits into students’ common expectations about librarians
The “Books I Read” application
Advertise!
• Many students are unaware that librarians are on Facebook– Most students who
were aware of the program at Gelman had seen signs
– Successful ads will play on tropes and distinctions meaningful to students
Avoiding Facebook Faux Pas
• How to use…– The wall– Notes– Messages– Poking
Research
• Talk to your patrons
• Your own research will have the most applicability for you
Research TeamDavid Bietila
[email protected] Edwards
or find them on Facebook!
http://www.facebook.com/pages/Washington-DC/Gelman-Library/10557079749
GOING MOBILE
Mobile Options
• Text messaging• iPhone Apps
Text Messaging• Given that many library
patrons interact almost constantly through their cell phones, receiving library notices through them will be more convenient and immediate than printed notices or even e-mail.
• Examples– Holds– Overdues
• Send through ILS notification services.
Developing iPhone App• join the Apple iPhone Developer Program
($99) *• get iPhone or iPod Touch *• get an Intel-based Mac computer with Mac
OS X 10.5.5,• prepare a Non-Disclosure Agreement (
here’s a sample) *• download and install the latest version of
the iPhone SDK if you don’t already have it.• a spiral bound notebook*
http://www.smashingmagazine.com/2009/08/11/how-to-create-your-first-iphone-application/
E-BOOKS
eBooks
• New and existing ebook publishers and device manufacturers will find ways for patrons to download and read a higher number of ebooks from popular collections such as ebrary and netlibrary on ebook readers.
• This is still a challenge and it will be easier by the end of 2010.
Google Books• http://books.google.com/• Search the full text of Books
SearchBook Search works just like web search. Find a book with content that contains a match for your search terms, it will link to it in your search results.
• Browse books onlineIf the book is out of copyright, or the publisher has given us permission, you'll be able to see a preview of the book, and in some cases the entire text. If it's in the public domain, you're free to download a PDF copy.
• Learn more -- fast Reference pages for every book so you can quickly find all kinds of relevant information: book reviews, web references, maps and more.
• Buy the book ... or borrow it from the libraryIf you find a book you like, click on the "Buy this book" and "Borrow this book" links to see where you can buy or borrow it.
• Where do the books come from?Currently, we are connecting readers with books in two ways: the Partner Program and the Library Project.
Google Books Library Project
• An enhanced card catalog of the world's books
• Like a card catalog, show users information about the book, and in many cases, a few snippets – a few sentences to display the search term in context.
• The Library Project's aim is simple: make it easier for people to find relevant books – specifically, books they wouldn't find any other way such as those that are out of print – while carefully respecting authors' and publishers' copyrights
Google Books
• Librarian FAQs• http://books.google.com/s
upport/bin/topic.py?topic=9082
Increase Interaction with Patrons• Book reviews by patrons• Wikispaces – afternoon
presentation
MORE IDEAS
Podcasting
• Create “how-to” podcasts for research help, library resources, policies for lending, etc.
Blogs
• Powered by RSS• Chronological entry• Text, images, audio, and
video media• Use of comments• Readers = “push
technology”
Blogs• By creating a blog, you'll be
able to disseminate information to lots of people at one time. Whether you're updating students on new collections, or just conversing with library staff, blogs are a powerful tool, especially when combined with RSS.
• RSS Feeds cost $77 for ad free links on your webpage.
• http://rsscontentbuilder.com/purchase/
E. H. Butler Library Blog
http://askehbl.wordpress.com
• Use Twitter, a microblogging application, to keep staff and patrons updated on daily activities, like frequently updated collections, or even just scheduling.
• http://twitter.com/
Flickr
• Share new image collections. • Flickr users can also help gather
missing information about images.
• http://www.flickr.com/photos/theloudlibrarian/sets/1282646
• http://www.flickr.com/photos/jocolibrary/56895279/
• http://www.flickr.com/photos/michaelcasey/34936010/in/photostream/
YouTube
• http://youtubeandlibraries.pbworks.com/
• http://www.youtube.com/watch?v=YwCUtpbUWgk
• http://www.youtube.com/watch?v=iMSk5zFVH4s
• http://libguides.mit.edu/video/– Moved from YouTube
YouTube Copyright
• http://www.youtube.com/watch?v=CJn_jC4FNDo
• Professor Eric Faden of Bucknell University created this humorous, yet informative, review of copyright principles delivered through the words of the very folks we can thank for nearly endless copyright terms.
Offer Social Networking Classes• Many great sites out there
for ideas• Great for parents and kids• A fabulous way to
increase memberships in your own social networking sites
