This webinar is brought to you by CLEONet

www.cleonet.ca

CLEONet is a web site of legal information for community workers and advocates

who work with low-income and disadvantaged communities in Ontario.

A few quick tips before we begin….• Feel free to ask a question by chat at any time – Your question will only be seen by the presenter and not other participants

• If you want to ask a question over the phone please press the “Raise Hand” button

• To reduce background noise over the telephone please press *6 on your telephone to mute the line. Press *7 to un-mute the line if you would like to speak over the phone

• We plan to make a recording of this webinar for those who were unable to join us and will post it on CLEONet

Suggested Agenda

2:00 - Greetings and Introductions - What do you hope to learn/share/discuss today?2:15 - What is Social Media? (A brief introduction)2:30 - Demonstration - How CLEONet is using Social Media2:45 - Discussion – Next Steps – Next webinar?

Social Media: What is it?

Source: Primal Mediahttp://www.slideshare.net/PrimalMedia

Where is all this social networking happening?

Why should clinics work with Social Media?

• Because the statistics on its usage are staggering and growing • Because it is cheap and easy (even for non-techies)• Because it is designed to be transparent and user-centered and it encourages dialogue and action• Because it allows information to move so quickly •Because it gives us other places to be heard but also new places to listen

5 Rules of Social Media for Non-Profits

Source: Primal Mediahttp://www.slideshare.net/PrimalMedia

5 Rules of Social Media for Non-Profits

Source: Primal Mediahttp://www.slideshare.net/PrimalMedia

Tips to Getting Started

• Join and participate in existing social networks (Twitter, Facebook, LinkedIn) – It’s more than just a way to waste time… 8>)

• Figure out what content you have to contribute and find a tool/way to get it online easily (Start a blog, set up your web site so you can publish more easily or just use Twitter/Facebook)

• Promote your message/information on social networking sites and allow users to share your content through their networks

• Create campaigns and integrate your messages across traditional outreach and social media

CLEONet’s Approach (Started September 2009 – Early Days)

Use “Addthis” to allow people to add our content to social media sites Created Facebook “Page” for

CLEONet, created a Twitter feed and a CLEONet Group on LinkedIN. These free “widgets” show what is happening on these sites and let people “join” more easily

Integrating the tools “AddThis” makes it easy for CLEONet visitors to add our content to their pages

Feedburner takes our RSS feeds and allows people to add our new content to their Google Home page or get an email of the latest CLEONet postings

When we do a webinar, we post the PowerPoint slides to SlideShare to help spread the word

When we have a new piece of content – we add it to CLEONet and then post it to Facebook. The Facebook CLEONet Group automatically updates the CLEONet Twitter Feed and (through RSS) our page on LinkedIn – 3 Networks from 1 posting - Less work for us!

A Consultation blog I created for CLEONet is automatically updated in my LinkedIn profile (www.consult.cleonet.ca) and features the CLEONet RSS Feed and the CLEONet Twitter feed

Integrating the content & the “fans” Each new “Fan” of CLEONet on Facebook will now be posting information, news and opinions we were otherwise unaware of . Some of it will be personal and silly – but lots of it will be relevant – especially when all of YOU start doing it.

Our “followers” on Twitter are making us aware of tons of new articles, organizations and networks. If we click through to see who they are following, the network starts to expand even faster and with a click of a button (often on a phone), the information is spread very quickly.

When people on SlideShare select our webinars as their “Favorites” or embed them in various web sites it makes us aware of who is interested in our work but also others out there doing similar presentations on related topics

All of this can mean new audiences but more importantly new sources of content, opening up new networks of people to involve in future events, campaigns, surveys, new projects, volunteer opportunities, job postings etc.

What are others doing? Canadian Council for Refugees (Twitter feed, Facebook groups, YouTube videos)http://twitter.com/ccrweb 25in5 Network for Poverty Reduction (Blog, Facebook group)http://25in5.ca

Canadian Centre for Policy Alternatives (Blog, RSS, Facebook, Twitter)http://www.policyalternatives.ca

ISAC Social Assistance Review (Blog, rss-to-email alerts)http://sareview.ca

OPICCO (Drupal site, RSS feeds, Blog) no social networking happening though 8 > (

http://www.opicco.org

What are the key questions?

• What is our objective? (sharing information, getting information, working together)

• How can we best reach our various audiences?• How can we use these networks to do more than just “post” – How can we engage?• What are the risks?• What supports do we need to do this well?• Next Steps?

Tools Mentioned

• Addthis http://www.addthis.com/•Feedburner http://feedburner.google.com•Facebook http://www.facebook.com•Twitter http://www.twitter.com•SlideShare http://www.slideshare.net•Wordpress http://wordpress.org/•Blogger http://blogger.com•Drupal http://drupal.org/

Sources

Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=channel

Social Media Revolutionhttp://www.youtube.com/watch?v=sIFYPQjYhv8

Social Media for Non Profitshttp://www.slideshare.net/PrimalMedia/social-media-non-profits

To blog or not to blog? Tips for non-profitshttp://commonknow.typepad.com/blog/blogging/

This webinar was brought to you by CLEONet

www.cleonet.ca

For more information on this and other legal information webinars visit:

http://www.cleonet.ca/legal_education_webinars