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Social Networking for Entrepreneurs

Social Networking for Entrepreneurs

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Social Networking for Entrepreneurs. There are real business uses for social networks If they are used properly , social media can be a profitable part of your overall marketing strategy. Section 1: What NOT to Post. Don't post ANYTHING without planning - see Walmart example - PowerPoint PPT Presentation

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Page 1: Social Networking for Entrepreneurs

Social Networking for Entrepreneurs

Page 2: Social Networking for Entrepreneurs

There are real business uses for social networks

If they are used properlyproperly, social media can be a profitable part of your overall marketing strategy

Page 3: Social Networking for Entrepreneurs

Section 1:What NOT to Post

Page 4: Social Networking for Entrepreneurs

Don't post ANYTHING without planning - see Walmart example

Don't spam people -"You know how some marketers without even saying "hi" start posting their websites' urls on your wall. That really annoys

me and I know that it annoys other people." - Lana Kravtsova, www.dreamfollowers.com

Please don't post boring stuff that only you care about

Page 5: Social Networking for Entrepreneurs

A Major Social Networking Failure

• Didn't allow people to use the Discussion Board

• Failed to anticipate negative comments• Tried to be something they are not• In short, failed because they were control

freaks

Page 6: Social Networking for Entrepreneurs

Be Sure to Choose the Right Tool for Your Market

Who's Your Target?• Artists and Entertainers

must be on Myspace• Reach the 18 - 35 crowd

on Facebook• Affluent professionals

network on LinkedIn• Twitter is literally

anything you want

Page 7: Social Networking for Entrepreneurs

Section 2: How to Generate Interest in Your

ProductBuilding Your Target Market

“List”

Page 8: Social Networking for Entrepreneurs

Online vs. Offline

How do you connect in real world networking situations?

• Attend events where your targets will be• Speak or present at the event, if possible• Join their trade association's board

Page 9: Social Networking for Entrepreneurs

Online vs. Offline

When you are networking after the event:• Small talk• As "What do you do?"• Listen. I mean, actually listen.• Offer something valuable - a book title or

website, a contact or client lead• Write it on your card and ask for theirs• Follow up

Page 10: Social Networking for Entrepreneurs

Online vs. Offline

Online is basically the same1.Find out where your targets go - adwords

are good for this– Start positioning yourself as an expert in the

field - "Present" on the topic– Join their favorite social networks– Set up a page there and say RELEVANT

interesting things about their key topics

Page 11: Social Networking for Entrepreneurs

Facebook Example

Set up a “Page”. If you don't have a Facebook account this will create one for you in addition to the Page.

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You need both a Page and a Group

• The Page let's you build a brand that can be searched on Google

• The Group is good for discussion forums and inviting people to your events

Page 17: Social Networking for Entrepreneurs

Once You Get Set Up

Time for the Moment of Truth

Page 18: Social Networking for Entrepreneurs

Section 3:"Just Click the Subscribe Button"

Making the Ask

Page 19: Social Networking for Entrepreneurs

Does Your Message Come Off Like This?

Page 20: Social Networking for Entrepreneurs

Make a Safe Initial Offer

Page 21: Social Networking for Entrepreneurs

"Free Sample"

Give something your target will find valuable away in exchange for their contact info

Page 22: Social Networking for Entrepreneurs

Now you can sell them stuff!

Page 23: Social Networking for Entrepreneurs

Note: If your product costs big $$$

Use the fast food approach:

* Small $ investment* Medium $$ investment* Large $$$ investment

Page 24: Social Networking for Entrepreneurs

Review and Lessons Learned:

Page 25: Social Networking for Entrepreneurs

Advertising is DEAD

If you remember nothing else -• Social Networking is NETWORKING• It's about people, not companies• If Walmart can't control the

conversation, neither can you• Be Authentic and Responsive

Page 26: Social Networking for Entrepreneurs

The best in the biz (Google, Facebook, Youtube, etc.) help people do what they already

want to doYou should do the You should do the

samesame

Page 27: Social Networking for Entrepreneurs

Reference sites

http://webworkerdaily.com/2009/05/26/10-golden-rules-of-social-media/

http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/http://www.lnkr.net/archives/rosh/general/the-world’s-most-profitable-social-network/2713http://www.bookyourselfsolid.com/

Page 28: Social Networking for Entrepreneurs

Questions?

[email protected]