Social Networking Essentials for Beginners

Joining the dance...without getting stepped on!

Current State of Social Media

Defining Social Media and Barriers to Entry

Realistic Social Media Values and Goals

And the music begins...

● Facebook has 800 million users and 50%+ of these people log on daily. (http://www.facebook.com)

● Twitter users send out 65 million tweets per day. (http://www.twitter.com)

● YouTube exceeds 2 billion views a day with the average user spending 15 minutes on the site. (http://www.website-monitoring.com)

● More than 126 million blogs are on the Internet. (http://www.blogpulse.com)

Social Media StatsWhose all at the dance?

It's simple:

1. Listening

2. Hosting Conversation

What Is Social Media?Name that tune!

● You already do! o Direct mail o Speeches/Presentationso Telethons or Special Events

● Cost-Effective

● Core Content of Marketing Concepto Go to where the conversation is...

Why Socialize?The awkward first dance...

Barriers To EntryPlease DJ...the next track!

Define Key Value Words:Approachability, Caring, Community Focus, Compassion, Creativity, Fun, Generosity, Inclusiveness, Optimism, Passion...

Value

Social Media Values Let’s do “The Twist!”

ex. Responsiveness We will focus on listening to what others are saying in our community and make it a priority to respond in a quick and informative manner

ex. Impartiality We will not take a stance on political issues in our posts, nor offer recommendations

What does this mean for your social media?

The 4 C's

● Contributoro Who will be in charge?

● Contento What is your story and how will you tell it?

● Connectionso Searching the audience

● Commitmento Time available

Passionists Social Media Audit

Realistic ExpectationsNot everyone can do the hokey pokey...

● Audience not expecting (or wanting) an ask

● Use to supplement your current appealso Special Events- live feedso Facebook web graphicso Videos and photos

● Move up the ladder of informationo Goal not the donation, but engaging new people

● Acknowledgement piece

Passionist Facebook Case Study

FundraisingThis is the beginning of a long relationship...

● Promote the "do-it-yourself-ers"

● 81% of Millenials want to learn about volunteer opportunities thru friends

● Utilize the message from current and past volunteerso Have volunteers post comments or stories about

volunteering that then engages new supporters to comment or ask questions

● Thank current volunteers- think retention and friend-to-friend Passionists Lenten Video Project

Recruitment and Engagement

Q & A

Specific challenges welcome!

Thank you!