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Social Networking 101:Skills for a Growing
On-line World
AIRS Training & EducationConference 2010Rochester, NY
Edward Perry,CRSResource Manager
Agenda
• What is Social Networking?
• Globally Used Social Networking Sites
• Social Impact of Social Networking
• Power of Social Media
• Most Used Available Toolso YouTubeo LinkedIno Twittero Facebook
Videos Used
Creator: CommonCraft (www.commoncraft.com)Source: YouTube
• Social Networking in Plain English• Social Media in Plain English• LinkedIn in Plain English• Twitter in Plain English
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Purpose
After the presentation, you will:
• Have a basic understanding of social networking and the power of social media.
• Why social media/networking is important to your business.
• Have a basic understanding of the FREE social networking tools available to your business and how to use them.
Disclaimer
Todays session on social networking will be a SOCIAL workshop. This session is meant to be a dialogue between ME and YOU.
• Questions are encouraged (RAISE HAND).• Feel free to use your computers and mobile
devices to follow along.
Let's get started!
Welcome
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If you have an active personal account with a social network...
(active means use at least once a week)
If Yes....
THUMBS UP!If No....
THUMBS DOWN!
Poll
If your business has an active account with a social
network...(active means use at least once a month)
If Yes....
THUMBS UP!If No....
THUMBS DOWN!
Poll
If you have every used asocial networking site...
If Yes....
THUMBS UP!If No....
THUMBS DOWN!
Poll
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What is Social Networking?
Dictionary.com defines it as:
Main Entry: social networkingPart of Speech: nDefinition: the use of a website to connect with people who share personal or professional interests, place of origin, education at a particular school, etc.
What is Social Networking?
A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
What is Social Networking?
Video:
Social Networking in Plain English
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What is Social Networking?
What is Social Networking?
• In general, social networking services allow users to create a profile for themselves and share information about themselves with others.
• They are FREE!
• These methods of communication can be used by businesses to connect with volunteers, staff, boards, donors, friends, fans, followers, supporters, contact, media, etc.
Globally Used Social Networking Sites
Tool Audience
Facebook,Twitter
Worldwide
MySpace,LinkedIn
North America
Nexopia Canada
Bebo,Hi5StudiVZ,
Germany
iWiW Hungary
Tool Audience
Tuenti Spain
Decayenne, Tagged, XING, Badoo,Skyrock
Europe
Orkut, Hi5
South and Central
Tool Audience
Friendster,Mixi,Multiple,Orkut,Wretch,Xiaonei,Cyworld
Asia and Pacific Islands
Orkut,Facebook
India
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Social Impact of Social Networking
New Term: "Groundswell"(Book by Forrester Research, 2008).
"...a spontaneous movement of people using online tools to connect, take charge of their own experience, and get what they need--information, support, ideas, products, and bargaining power--from each other."
Social Impact of Social Networking
Contemporary youth have seen a rapid increase in curfew legislation along with loitering laws. All of which have been dedicated to the prevention of teen violence and to reduce their involvement in drugs.
Social Impact of Social Networking
Parents and/or guardians tend to place rules on where they can be and when they can be there. This combination of laws and household restrictions hinders and limits the area of social interaction to school and maybe with nearby neighbors.
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Social Impact of Social Networking
As a result the youth turns to on-line networks that allow them to communicate with not only their friend circle but others with similar interests. Social networks have ultimately become the best frontier for teenagers to interact and socialize.
Social Impact of Social Networking
Tap into the power of social good. Users benefit by interacting with a like minded community and finding a channel for their energy and giving.
Power of Social Media
Video:
Social Media in Plain English
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Power of Social Media
Power of Social Media
Benefits for Businesses
Customer Communication/Feedback
Idea Generation Engage Consumers
Publicity/Brand Identity
Identify Customer Loyalty/Champions
Recuit Volunteers
Solicit Donors/Donations
Power of Social Media
Uses to Improve Your Businesses
Shows transparency Run a Contest/Give a Prize
Ask for feedback
Publicize special events/fundraisers/campaigns
Reaches newaudience/consumers
Ups your businessescool points.
Ask for money/volunteers
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Power of Social Media
I&R use of Social Media
Shifts the I&R model from reactive to proactive.
• Highlight the impact your center makes in the community.• Highlight local programs/services in your community.• Publicize call stats/trends.• Publicize local resource information.• Publicize special events/fundraisers/campaigns.• Recruit Volunteers.• Recruits Donors.• Identify/engage with the champions of your cause.• Raise money.• Much more...
Available Tools
3 Planning Tools
You should develop:
1.Social Networking/Media Policy.2.Set goals for YOUR company's Social Network
Activity.3.Have a strategy for YOUR company's Social Network
usage.
See Handout
Available Tools
6 HELPFUL HINTS
1. Strategy should be a embraced by YOUR company's Board of Directors and Management staff.
2. Use of Social Networking should be encouraged during work (extension of community outreach and building cooperative relationships).
3. Give your employees access to social networking sites at work (relax your Internet Use Policies).
4. Be consistent in YOUR company's social networking use.5. Vary your posting formats (Info, referral, video, poll, etc).6. Engage with your fans regularly.
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Available Tools
More Planning Tools andBusiness Applications discussed
Social Networking 201
COMING SOON!
Available Tools
Hands on review of thefour sites below.
Available Tools
YouTube (www.youtube.com)
• The largest worldwide video-sharing community!• Connections are called Subscribers.• Allows individuals, businesses, and charities
personalize a page to host their video content.• Charities get to brand their own site and solicit
donations.
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Available Tools
YouTube (Continued)
• Charities can raise money through the site.• Videos are hosted in the cloud.• Use to post videos of information, fundraisers,
events, programs, and referrals that highlight the work of local providers in our community.
• Content is developed, managed and uploaded by
YOUR organization.
Available Tools
YouTube (Continued)
• Requires staff with video camera and video editing skills.
• Requires training of other staff to learn these skills.• Not every video has to be professional quality.• Amateur videos work when conveying something
informal.• Experiment to find YOUR voice.
Available Tools
DEMO
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Available Tools
Video:
What is LinkedIn?
Available Tools
Available Tools
LinkedIn (www.linkedin.com)
• Business Social Network.• Connections are called Contacts.• Find a job or new business opportunity.• Research companies.• Use your network to get answers from industry experts
willing to share advice.• Re-connect with past and present colleagues.
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Available Tools
DEMO
Available Tools
Video:
Twitter in Plain English
Available Tools
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Available Tools
Twitter (www.twitter.com)
• A free social networking service that allows users to send and read messages known as tweets.
• Tweets are140 character maximum status updates.• Answer: What are you doing? What's happening?• Connections are called Followers.
Available Tools
Twitter (www.twitter.com - Continued)
• Individuals can connect Twitter status updates to Facebook updates (Twitter -----> Facebook).
• 2-1-1 TBC nickname is @211tbc.
Available Tools
DEMO
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Available Tools
Facebook (www.facebook.com)
• A Global Social Network.• Connections are called Friends.• Add friends and send them messages, add pictures
and tag your friends, and update your friends with status updates.
• Two types of pages: Individuals and Business/Fan Pages.
• Company/Business pages have fans not friends.
Available Tools
Facebook (Continued)
• Company/Business can do mass email announcements to all fans.
• Inform fans of YOUR programs, events, fundraisers, interesting facts about our organization, information about the community and referral to local programs/services.
• Each staff are encouraged to have a professional facebook page.
Available Tools
Facebook (Continued)
• Decide whether staff should use their personal pages or they should create a professional profiel.
• Encourage YOUR employees to invite their friends to YOUR Fan Page.
• Connect with local Political Officials to YOUR Fan Page.
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Happy Social
Networking!
Thank YOU!
Social Networking 101:Skills for a Growing
On-line World
AIRS Training & EducationConference 2010Rochester, NY
Edward Perry,CRSResource Manager
Social media can be an incredible tool for your business, providing you with morecustomer insight, direct communication channels and the ability to measure theeffectiveness of these conversations very closely. It is important when designing yourSocial Networking/Media process to include three key areas into your development:Policy, Goals and Strategy. Below are information and links to some great referencematerial.
Technology and Social Media ResourceMashableFounded in July 2005, Mashable is the world’s largest blog focused exclusively on Web2.0 and Social Media news. With more than 15 million monthly pageviews, Mashable isthe most prolific blog reviewing new Web sites and services, publishing breaking newson what’s new on the web and offering social media resources and guides.
http://www.mashable.com
Social Networking PolicyBusinesses are learning that social networking, used properly, can be an effectivebusiness tool. Having your employees involved in the community can enhance thecompany’s reputation and bring in more business — so long as it’s done right. You needa policy to guide employee and business use of these tools.
• 10 Must-Haves for Your Social Media Policy: http://mashable.com/2009/06/02/social-media-policy-musts/
• 10 things you should cover in your social networkingpolicy: http://blogs.techrepublic.com.com/10things/?p=875
• Policy Tool for Social Media: http://socialmedia.policytool.net/
Social Networking GoalsUnderstanding what you want out of social media and having smart goals can mean thedifference between frustration and enjoyment.
• HOW TO: Manage Social Media Goals andExpectations: http://mashable.com/2009/07/11/social-media-goals/
• Social Media Strategy – Aligning Goals andMeasurements: http://www.chrisbrogan.com/social-media-strategy-aligning-goals-and-measurements/
• 8 Goals of Social Media: http://kherize5.com/8-goals-of-social-media/
Social Networking 101 HandoutAlliance of Information and Referral Systems (AIRS) 2010 Conference
Rochester, NY
Presenter:Edward Perry, CRSResource Manager2-1-1 Tampa Bay Cares, [email protected]
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Social Networking StrategiesFull social media integration often happens in stages — it’s an evolutionary process forcompanies and consumers alike. Just having a policy isn’t good enough — you need aplan to put it in place.
• The 10 Stages of Social Media Business Integration: http://mashable.com/2010/01/11/social-media-integration/
• Social Media Business Strategies: http://mashable.com/2009/12/28/social-media-business-strategy/
• How to Develop a Social Media Plan for Your Business in 5Steps: http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/
• 5 Tips for Creating a Successful Social MediaContest: http://mashable.com/2010/01/12/social-media-contest/
Social Networking 101 HandoutAlliance of Information and Referral Systems (AIRS) 2010 Conference
Rochester, NY
Presenter:Edward Perry, CRSResource Manager2-1-1 Tampa Bay Cares, [email protected]
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