Social Network Analytics Manage your campaign Obama-style

Social Network AnalyticsManage your campaign Obama-styleMarketing, Advertising and Fundraising

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TORUX SNAwww.torux.net

Questions our Social Network Analytics services can answer

• Who are the individuals in my network that have the most connections?

• Who are the individuals in my network that connect different groups?• Who are the individuals in my network that are most connected with

highly connected individuals?• Which are the distinct groups of my network and how/if they are

connected between them?• Who are the most influential individuals in my network for each of

my network’s groups?• How are groups of different characteristics/demographics

represented in my network, and what is the most optimal way to approach them?

• What is the most optimal Social Media approach of the various groups in my network?

Approach in Basic Steps

Analytics for Visualisation

STEP 2Network Analytics for Measures and Visualisation

STEP 1Meeting to discuss current Social Network presence and related Marketing Activity

STEP 3Meeting to discuss Strategy based on Analytics &Visualisation output

STEP 4Strategy Implementation

TORUX [email protected]

Kick-off: identification of current social network presence and activity


Your Network Before Analytics (Looks like a hairball, doesn’t it?)


After Analytics 1 DegreeWhat matters is how many people you know!(a more readable hairball!)Notes:

1) The different colors correspond to different groups in your network2) The size of each node corresponds to the number of people each person knows in your network


After Analytics 2 Page Rank What matters is who you know!Notes:

1) The different colors correspond to different groups in your network2) The size of each node corresponds to how “important” are the people he knows in terms of number of people they know in your network


After Analytics 3 BetweenessWhat matters is if you are important in connecting people!Notes:

1) The different colors correspond to different groups in your network2) The size of each node corresponds to how critical is each person in linking different parts of your network


Strategy Formulation Based on Social Network Analytics Visualisation and Measures

Discuss strategies to “convert” the most “important” nodes that were identified by the Social Network Analytics. Importance will be measured in different ways, e.g.: a) How many people does someone

know in the network?b) How influential is a person?c) How central is a person in

connecting others in the network?

d) How many “important” people does a person know in the network?

Identify the different segments or sub-clusters of the group with the help of the Social Network Analytics and Statistical Analysis and decide how each group should be approached?


Documents

Social Network Analytics Manage your campaign Obama-style