WHY SOCIAL MEDIA IS A MUST

FOR YOUR BUSINESS

Decision makers

interested in your products & services on Social Media

Social Media Frontiers Ltd. Your Business

Who Are Social Media Frontiers?

• We listen to what your target market wants, likes and dislikes and approach your potential clients with what they want

• We explore the internet to find and drive your ideal clients to you

• You become market leaders at interacting and managing your clients

• Our clients include: FTSE 100 companies World leading SME companies Government agencies Celebrities Sports stars

• Global client base: Europe Hong Kong Singapore Malaysia US New Zealand Australia

Internet users2 billion worldwide

80%

20%

UsingSocial Media

Housewives

CEOs

Managers

Employees

Entrepreneurs

Unemployed

Students

Affluent

SM Engagement

Target Market ShareAwareness

YOU

YOUCompetition

Competition

Traditional marketing Traditional online marketing

Quantity of Leads

Traditional Marketing Online and Offline VS Social Media

Social MediaQuality LeadsTarget Leads

Traditional marketing Traditional online marketing

(Passive Marketing) Wait for customers to find your Ad or Business

Social Media(Active Marketing) You can listen to 80% of the online users and bring the ones interested in your business to your door.

Its not all about how many Twitter followers and Facebook friends you have !

Its so much more….

Its about how many clients have chosen to be your Brands Advocates and how many of them are

ACTIVE and not Passive followers

@companyname

@Peter

@Paul

@Maria

@Thomas

@customer

Centralized interaction on a personal level

@customer

@customerAll the interaction can be monitored through one account

Customer Support

The KEY is to find your

target market

Listen

Peter: Does anybody knows

were I can find xxx?

RT @company

RT @company

RT @company

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

@peterHave you had a

look here? www.abc.com

@companyThanks great! Got it

and it is exactly what I needed

Solve their problem

Analyse and Engage

Customer and Brand advocate

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

RT

&

The Power of Branding and Recommendation

In 24 hours

Linked to 17+ Million Professionals

Professional Connections

Mentions

Engage

DealsEngage

Listen to your market

Community creation

CRMCall to action

Share insides and transparency

Product information

Leadership content

Monitoring using statistics to control how much is too much

and how much is too little

CRM

Lead capture Recommen

dation Mentions

Sales Pipeline of Social Media

The Return On Investment of Social Media

The ROI of Social Media

Number of followersNumber of fansNumber of clicksNumber of visitsNumber of viewsNumber of friends

ROI =

The ROI of Social Media

• Brand Awareness (Value in £)• Google Ranking (Value in £)• Client Retention (Value in £)• Market Research Results (Value in £ of results gained)• Centralized and personalized Customer Service• Live personalized Customer Support• Monitoring of Brand mentions • Monitoring of Customer preferences• Monitoring of Customer feedback• Number of targeted leads• Cost avoidance for leads• Increase in Target Market influence • Viral marketing (Recommendation)• Increase in Sales

SM Company

Goals =

Value in £ of each Goal = You need to have a value for each and this value will be different from each company

EVERY SM GOAL CAN BE MEASURED

How to calculate the ROI of social media

This total value of the return gain per SM strategy

How do you define the social media return? How do you attach a dollar value to the return?

By calculating the result of each Strategy:

What is the average value of each customer you gain back?What is the conversion rate in sales of making 1000 target people aware of your brand?What is the conversion rate of visits to your website?

To calculate the ROI of an investment ROI = (return – investment) / investment *100

SM ROI = (SM return – SMinvestment) / investment *100

Social Media Outcome Result

Brand Awareness 3%

Google Ranking 4%

Client Retention 2%

Market Research Results 3%

Customer Service 4%

Live Customer Support 3%

Brand mentions 4%

Customer preferences 4%

Customer feedback 3%

Number of targeted leads 2%

Cost avoidance for leads 4%

Target Market influence 2%

Recommendations 4%

Sales 3%

Overall ROI for Social Media 45%

Social Media Evolution

When did Social Media emerge?

Social Media =

In 2011………..

?

Social Media =

Your Business

It should be……..

Twitter dictates your stock price!!

Importance of Social Media Mentions

Measure and control mentions on Social Media

= Measure and controlTarget Market Influence

Why Social Media is a MUST?

• Ability to monitor conversations about your organisation

• Ability to measure the frequency of the discussion about your brand

• Ability to address negative mentioning• Identification of new product or service opportunities• Early warning of potential product or service issues• Better understanding of customers perceptions of

your brand• Improved insights about your target markets• Improve customer retention

KEY Benefits:

• Your Social Media continues to grow all the time unlike one off payments for ads

• Greater favourable perceptions of the brand• Client database growth• Ability to develop targeted marketing activities• Increase in new business• Google ranking domination • Reduced overall marketing expenses with much

greater impact

Why Social Media is a MUST?

More KEY Benefits:

…they rank on Social Networks than in Google Ranks

“90% of consumer trust peer recommendation

Only 10% trust advertisement”

What we do for clients

*Due to privacy rights we can not show many of our clients results

INSTANT TARGETTED TRAFFIC

19,500 clicks in 7 days 2009

11,419 clicks in 2.5 days with only 1 new account

2011

Social Media B2B Facts and Case Studies

In order to succeed in B2B social media,

Companies must have the ability to create and amplify thought leadership content to keep high-level decision makers engaged

and conversing on their brand's differentiated value.

The great thing about B2B social media is that …

A single successful interaction with a single person who influences a multi-million dollar deal

can often justify social media investments

• 86% of B2B firms are using social media, compared to 82% of B2C

• B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013.

• Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013.

• B2B marketing spending on social networking sites is predicted to rise 43.3%.

• Forrester predicts B2B interactive marketing spending to reach $4.8 billion by 2014; almost double that estimated for 2009 ($2.3 billion).

• B2B social media marketing spending will grow from just $11 million in 2009 to $54 million in 2014.

• US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion.

Social Media Marketing B2B Facts

86% of B2B firms are using social media, compared to 82% of B2C

All marketing (whether B2C or B2B) targets Real People

Real People are social

They enjoy conversations and value authentic relationships

The debate over whether or not Social Media is appropriate for B2B marketing

is not really a debate!

Some highlights from this research (start by looking at the right two columns):

• 91% of these technology decision-makers were Spectators; the highest number I've ever seen in a Social Technographics Profile. • This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media.• Note that 69% of them said they were using this technology for business purposes.• Only 5% are non-participants (Inactives).• 55% of these decision-makers were in social networks (Joiners); despite as mature businesspeople and not college students, you'd think they'd be participating a lot less.• 43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics, reacting to content they see in social formats. Again the numbers are very high compared to other groups we've surveyed, and again the level of participation for business purposes is also very high .

The Social Technographics of Business Buyers

Read more about this here:

http://socialmediatoday.com/ClientFiles/2b461d74-0b05-4149-a6fd-33257181a2c7/sapnetworks.pdf

How Social Media Helped Cisco Shave $100,000 + Off a Product Launch

As early as 2008, networking giant Cisco was well along in its social media evolution. Back then you could find the company on Facebook, Twitter and YouTube.

Yet something was missing – the hard business case for social media. Like most companies, Cisco knew it was benefiting from social media, but it couldn’t prove it.

The launch of a new router using only social media would provide the proof Cisco’s marketers were seeking.

The results surprised even the social media enthusiasts. With this single project, the company shaved six figures off its launch expenses and set a new precedent for future product launches.

“It was classified as one of the top five launches in company history,” said LaSandra Brill, senior manager, global social media. “It was the crossing the chasm point for us in the adoption phase of social media and helped us get over the hump of internal acceptance.”

Social Media B2C Facts and Case Studies

Social Media Facts• 46% of micro business owners utilize social media

• By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account

• 46% of Internet users worldwide interact with social media on a daily basis, many of them are decision takers or business owners.

• 25% of social media users are more likely to look into a brand advertising on social media

• 15% of these users are more likely to purchase from social media advertisers

• 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution

Social Media Facts

• $4.26 billion will be spent on social media marketing globally in 2011

• 48% of Twitter users check their account at least once a day

• 71% of Twitter users expect to receive marketing messages via the platform

• 78.6% of consumers have joined a company’s community to get more information on the company

Social Media Changes How Businesses Are Run

How can you become involved?

Your Social Media Implementation Plan

1. Start with your goals and strategies overall.

2. Identify and listen to existing conversations.

3. Know your audience; Are they local or worldwide? Which industry? What are their needs? Are they using social media? If they are, what social networks are they on? Are the employees on Social Media?

4. Choose the right social media channel; not all social media channels are right for your business. This will depend on you knowing your audience and the type of industry they are in.

5. Create a social media marketing plan; treat it as part of your traditional marketing plan, this might become the most effective part of your plan over the next years.

6. Empower and encourage your internal organization to participate

7. Create community; it's not about followers, it's about brand advocates. It's not about followers; it's about active followers, it's about people waiting for the information you share and following your lead.

8. Choose the right content; create leadership content to keep high- level decision makers engaged

9. Measure the results on all social media strategies you implement to invest more in the ones that bring the best results

10. Reward your followers; You will get more coverage in the press and attention to stand out from the crowd.

What do we do?

We have a variety of customizable service ranging from:

• Social Media Marketing Management for B2B and B2C

• Social Media Marketing Consultancy and Training

• CRM through Social Media

• Reputation Management

• Market Research on Social Media

• Mobile Marketing

• Potential Clients Database building using Mobile Marketing and Social Media

• Traffic generation to your website• Social Media Optimization (Google Ranking through Social Media)• Targeted growth of your Social Media• Improve customer retention and interaction• Implementation or Improvement of Customer Support in real time• Mobile Marketing implementation• Better understanding of customers perceptions of your brand• Potential Clients database growth• Ability to measure the frequency of the discussion about your brand• Address negative mentioning• Mobile App creation• Identification of new product or service opportunities• Early warning of potential product or service issues• Improved insights about your target markets• Greater favourable perceptions of the brand• Ability to develop targeted marketing activities• Increase in new business• Reduced overall marketing expenses with much greater impact

Selection From Services Below:

Social Media is growing rapidly; is your company growing with it?

Interested in Social Media Solutions for your Business?

SocialMediaFrontiers @SocialMediaF

Phone : +44 (0) 1223 969 054 Fax :+44 (0) 1223 280 242 E Mail :info@socialmediafrontiers.com Website :http://www.socialmediafrontiers.com/