SOCIAL MEDIA/MARKETING SPECIALIST MONTHLY REPORT

MARCH 2019

THE VOICE ONLINE FOR THE TOWN OF BLADENSBURG Prepared By: Diamond McDowell

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TABLE OF CONTENTS COMMUNITY OUTREACH/COMPLETED TASKS _____________________ 3

Brothers & Sister Mentoring Program Meeting __________________________________ 3

Ice Cream with A Cop _____________________________________________________ 3

Quarterly Newsletter ______________________________________________________ 3

Resident Guide __________________________________________________________ 3

CONSTANT CONTACT ANALYTICS ________________________________ 4

SOCIAL MEDIA ANALYTICS ______________________________________ 5

Facebook _______________________________________________________________ 5

Instagram _______________________________________________________________ 5

Twitter _________________________________________________________________ 5

UPCOMING EVENTS ____________________________________________ 6

Annual Egg Eggstravaganza ________________________________________________ 6

Bladensburg Fireworks ____________________________________________________ 6

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COMMUNITY OUTREACH/PAST EVENTS

Brothers & Sisters Mentoring program The Brothers & Sisters Mentoring program first met on Wednesday, March 6, 2019. This meeting was centered around goals and dreams. Following a 45-minute discussion, mentees created their own “dream boards” representing their long- and short-term goals. The program held a second meeting on March 20, 2019 where we focused on the topic of peer pressure. Following the 45-minute discussion, mentees were broken up into 5 separate groups and were tasked to create a roleplaying scenario highlighting peer pressure. The Marketing Office created all promotional flyers, sign-up forms, sign-in sheets and the logo for this program.

Ice Cream with A Cop On March 16, 2019, the Bladensburg C.O.P.S Unit hosted its first Ice Cream with a Cop event. The Marketing Office created all promotional material for this event.

Quarterly Newsletter The Marketing Office completed the Town of Bladensburg Spring Quarterly Newsletter which has been printed and distributed to all Town residents.

Resident Guide The Marketing Office finalized the design and content of the Town of Bladensburg Resident Guide. The goal in developing the guide is to provide the community with a resource tool where residents, businesses, and visitors can easily access information on Town services, programs and matters impacting the community.

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CONSTANT CONTACT ANALYTICS

Constant Contact is a public online marketing company and e-mail service provider. The Town of Bladensburg uses this means of communication to improve the outreach and flow of important information from our Town Offices to our residents.

From March 1, 2019 through March 31, 2019 a total of four weekly community updates were sent.

The most engaged E-Blast was the March 8, 2019 weekly community update.

Email Statistics:

• 1256 E-mails sent • 22.90% Open rate • 61.20% Desktop opens • 38.80% Mobile opens • 7.70% Click rate

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SOCIAL MEDIA ANALYTICS Facebook Between March 1, 2019 and March 31, 2019, a total of 16 posts were created and 7 posts were shared on the

@BladensburgMD Facebook page. The most popular post was the March 21, 2019 post highlighting the Prince George’s County Visionary Women’s Luncheon. There was a total of 635 page likes at the end of March gaining 19 new likes within the entire month.

Instagram The @BladensburgMD Instagram account acquired a total of 367 followers by March 31, 2019, gaining a total of 41 new followers. The most popular post was the March 21, 2019 post highlighting the Prince George’s County Visionary Women’s Luncheon. This post accumulated a total of 30 likes.

Twitter Town of Bladensburg @BladensburgMD Twitter account ended the month of March with a total of 136-page followers. 12 tweets were created and 19 Town related tweets were retweeted. The most popular tweet was the March 14, 2019 tweet promoting the COPS Unit Ice Cream with a Cop event.

The Town also received 11 new followers, 174-page visits, 33 mentions, and 4.6K tweet impressions within the month of March.

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UPCOMING EVENTS/CURRENT TASKS

Annual Egg Eggstravaganza On April 20, 2019, the Town will host our annual Egg Eggstravaganza. Enjoy a day filled with fun activities in celebration of Easter Sunday. This family-friendly event will include an Easter Egg Hunt, sack races, a very special visit from the Easter Bunny and more! The Marketing Office created all promotional material for this event.

Fireworks Event The 2019 fireworks committee held multiple meetings throughout the month of March. The committee is working on assigned tasks to include acquiring food trucks, kids’ activities, save the date flyers, event coverage, guest appearances and more. Our goal is to create an unforgettable experience!

If you have any questions, concerns or inquiries pertaining to the Marketing Department, do not hesitate to call or e-mail me at dmcdowell@bladensburgmd.gov.

Very respectfully, Diamond McDowell Marketing/Social Media Specialist