Social Media Why…and how? - Chartered Management Institute/media/Angela-Media-Library... · 2016-03-21 · I am one of the top social media experts in the uk and I can help your

[email protected] www.grayuk.com

Social Media Why…and how?



Adam Gray Social Media Author, Speaker & Advisor



INTERRUPTION


repeat


TWO PROBLEMS


INUNDATION



FRAGMENTATION



BROADCAST



la la la-la la


WHAT DOES THIS MEAN?


NARROWCAST BROADCAST


WHAT DOES THIS

MEAN?


SOCIAL MEDIA


CREDIBILITY

SIZE

COST


I am one of the top social media experts in the uk and I can

help your business achieve the growth that it deserves

through the targeted use of social media campaigns.

Adam Gray - Arrogant Selfpromoter


“Adam is great at what he does, great at communicating it,

great at making others feel confident enough to get going on

projects. He is personable and generous with his time, his

expertise and his strikingly astute inputs into organisational

work. Can't recommend him enough - a bonus to have on

board.”

Pascale Palmer - Head of Communications CAFOD



in Q1 2014

signed up 1,000,000

new members EVERY DAY



traditional marketing 3-D Line 2 3-D Line 3 social marketing

COST


HOW DOES IT HELP MAKE SALES?


1. people LIKE you


2. people TRUST you


3. people BUY from you


trust

friends believe

experts like

sharing

dialogue

openness

honesty

helping

CONVERSATION






RISKS





Biggest risk?

NOT BEING PART OF THE

CONVERSATION!


Joke time…



QUESTIONS

Documents

Social Media Why…and how? - Chartered Management Institute/media/Angela-Media-Library... · 2016-03-21 · I am one of the top social media experts in the uk and I can help your