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Social Media: When a Good Thing Goes Bad Marc Ross @ 2ndSix Session 8

Social Media: When a Good Thing Goes Bad

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Page 1: Social Media: When a Good Thing Goes Bad

Social Media:

When a Good Thing Goes Bad

Marc Ross @ 2ndSixSession 8

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Revolution?

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Movable Press + Printing Press

1439

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Telephone1876

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Motion Pictures

1927

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Television1954

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Server Room

1999

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WWW2009

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Old Way vs. New Way

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Movable Press + Printing Press

Telephone

Motion Pictures

Television

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Cases

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8:39pm E

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How To Triple Your Twitter Followers Overnight: Call The President A Liar

Presidential Heckler Takes His Site Down

Obama Heckler Rep. Joe Wilson Already Has Facebook Fans

Rob Miller raises $700k online in 24hrs off of his opponent, Rep. Wilson's "You lie" comment. Stunning. Predict $1M by tomorrow night.

RT @CongJoeWilson: Posted a video response on YouTube. Please watch and pass on. Thank you for standing with me. http://bit.ly/3YW7Up #TCOT RT @CongJoeWilson: Over 8,500 Americans are standing with me against the liberal attacks. Join them at http://bit.ly/3Euh28 New Joe 'You lie!' Wilson video: He explains his outburst, seeks $$$: South Carolina Republi.. http://bit.ly/265phA #politics #tcot #p2 Rep. Wilson’s ‘you lie’ brings him notoriety: With just two words, Rep. Joe Wilson (R-S.C.) has gotten his 15 mi.. http://bit.ly/dqXGy Via @LATimesTOT: Joe Wilson explains "You lie!" outburst, seeks money http://bit.ly/265phA | Cash flows to his 2010 foe http://bit.ly/WlR2j

His name has been the top trending topic on Twitter going on its second day now

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For SEC, tech-savvy fans might be biggest threats to media exclusivityThe SEC, one of college sports' biggest, richest, most prominent conferences, earlier this month sent to its 12 schools an eye-opening new media policy. It places increasingly stringent limits on reporters and how much audio, video and "real-time" blogging they can do at games, practices and news conferences.

But even more interesting is that the policy also includes rules for fans in the stands. No updating Twitter feeds. No taking photos with phones and posting them on Facebook or Flickr. No taking videos and putting them on YouTube.

A conference spokesman said this policy was meant to try to keep as many eyeballs as possible on ESPN and CBS — which are paying the SEC $3 billion for the broadcast rights to the conference's games over the next 15 years — and also on the SEC Digital Network — the conference's own entity that's scheduled to debut on SECSports.com later this month.

Many are saying this makes the bosses of the SEC look like fuddy-duddy technophobes — that they don't "get" new media.

August 16, 2009

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SEC Football Ready to Sack Social Media

Social Media Banned from College Stadiums

Is It Really Illegal to Tweet a College Game?

SEC to Ban Social Media at Games: 4th and Dumb

SEC football policy too restrictive on new media

SEC Bans Social Media; Fears Future Media Abilities

A laughable SEC football media policy on fans talking about football games…

Tweet this: Social media has the SEC & its TV partners afraid of you

SEC's New Fan and Media Policy Provokes Confusion, Outrage

August 17, 2009

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August 18, 2009

Common Sense Wins: Social Media to Be Allowed at SEC Games

"I see social media as a way that our fans can be engaged and share the positive word of what goes on in our universities and our stadiums. We talk about the environment around our games and that it’s an experience, not just a football game.

I think if we have fans in our stands that tweet, and enter Facebook entries, and a take pictures and show everyone having a great time whether it’s tailgating or the scenery around stadium - I think that’s a positive that we can use to get the word out about the atmosphere of our ball games.“

Charles Bloom - SEC Associate Commissioner of Media Relations

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John Mackey Oped:The Whole Foods Alternative to ObamaCare

"The problem with socialism is that eventually you run out of other people's money." —Margaret Thatcher

August 11, 2009

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Whole Foods Backlash: Bloggers Outraged Over CEO's Anti-'ObamaCare ‘

Whole Foods Devotees Lash Out at CEO

Wall Street Journal Op-Ed Prompts Whole Foods Boycotts

Healthcare Op-Ed From Whole Foods CEO Rattles Customer Base

Whole Foods furor over Mackey op-ed grows

Mackey's Op-Ed Tarnishes Whole Foods Brand Image

James P. Hoffa: A Message from Whole Foods: Let Them Eat Cake

Whole Foods is in a whole lot of trouble

Whole Foods' rotten core

Liberal Whole Foods Fans Feel Betrayed

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The KFC Coupon Crisis

This week must be a terrible period of time for KFC China. The fiasco of its online promotion led the brand to a very big crisis. Now let’s look back to the issue and try to learn some lessons from it.

On April 6, KFC launched a digital campaign called Super Tuesday on China’s top e-commerce site Taobao. The rule of the campaign, dubbed a “one-second act ( 秒杀 ),” was set for 10:00 am, 2:00 pm and 4:00 pm on the day and involved 100 e-coupons for each “act.”

Unexpectedly, all the three types of e-coupons had been available to download from several online communities since late morning. They were soon spread out through various social media channels. One 50% off coupon for the 64RMB KFC family bucket meal was very much welcomed by consumers. It was supposed to be released on 4:00 pm and only the first hundred people who managed to grab them were supposed to be able to use them, as KFC originally planned. However, the coupon itself didn’t claim clearly on that. Instead, it was said the e-coupon could be used after it is printed and copies of coupons are also valid.

On 1:30 pm, KFC suddenly posted a statement on the campaign site, official brand site and official e-coupon site to shut down the campaign.

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Social Networks Reach Out To Ash Cloud RefugeesNetworks such as Twitter and Facebook have emerged as essential tools for those stranded, as many official travel information sites crashed under the pressure of online inquiries.

The Swedish car-pool movement has set up a Facebook group called Carpool Europe, connecting people offering or seeking car rides. Facebook and Twitter are also being used to source hotel rooms or alternative forms of transport, according to a report from gigaom.

Yesterday, a Dunkirk-style evacuation from France was organised by TV presenter Dan Snow (for those unable to fly back to Britain. Tweeting as calaisrescue, Snow evacuated twenty-five people in three boats, before the authorities brought the rescue effort to a halt for health and safety reasons.

The hashtag #ashtag came into use on Twitter soon after the eruption, enabling people to discuss the disaster and share their experiences of trying to get home. Other tags, such as #roadsharing, #stranded, #getmehome and #putmeup have also emerged over the weekend, as the air travel chaos enters its fifth day.

Many have also been using photo-sharing sites to share pictures of their surroundings and of the giant plume of ash emitting from the volcano. Baldvin Hansson, who flew over the volcano in a small plane, used Flickr to share his spectacular pictures of the ash cloud from above.

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EUROPE FLIGHT DISRUPTIONS20 April 2010

UPDATE : Last updated at 0600hrs (+8 GMT) on 20 April. This site will next be updated on 20 April by 1800hrs (+8 GMT).

Singapore Airlines is closely monitoring developments relating to the proposed reopening of European airspace. At this stage, however, most European airspace remains closed to us.

Customers booked on affected flights are advised not to proceed to the airport. Customers who have registered their mobile telephone numbers with us will be notified by SMS text message.

Singapore Airlines will provide updates on affected European flights as soon as information is available. Europe-bound customers are advised to visit www.singaporeair.com regularly for updates.

We are experiencing high call volumes at our call centres and seek our customers’ understanding. Customers who wish to check on the status of their flights or airport closures may call our hotline at +65 6542 3311. For customers who are checking on alternative travel arrangements and rebookings, please call +65 6223 8888 or +65 6789 8188. For contact details of our offices around the world, please click here. 

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Q&A

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Marc A. [email protected]@marcaross@microadvocacy+1 (703) 598-3242Blog: advocacytwopointzero.comWeb: 2ndSix.com