Social Media What is it? Why should we use it? How do we use it? Mary Bethea Assistant District Staff Officer-Public Affairs / Social Media 5 th Northern

Social MediaSocial Media

What is it?What is it?

Why should we use it?Why should we use it?

How do we use it?How do we use it?

Mary BetheaAssistant District Staff Officer-Public Affairs / Social Media

5th Northern District Northern Region

What is Social Media?What is Social Media?

Social media Social media is “an umbrella term that defines is “an umbrella term that defines the various activities that integrate technology, the various activities that integrate technology, social interaction and the construction of words, social interaction and the construction of words, pictures, videos and audio.”pictures, videos and audio.”

-www.wikipedia.org-www.wikipedia.org



Why Be Involved With Why Be Involved With Social Media?Social Media?

“We don’t have a choice on whether we do social “We don’t have a choice on whether we do social media, the question is how well we do it.”media, the question is how well we do it.”

- Eric Qualman, Author - Eric Qualman, Author

Socialnomics, 2009 Socialnomics, 2009



Why We Should Use Social MediaWhy We Should Use Social Media

50% of the world’s population is under 3050% of the world’s population is under 30 (Socialnomics, 2009)(Socialnomics, 2009)

Adults spend 15+ hours online weeklyAdults spend 15+ hours online weekly (Social Media Energy, 2010)(Social Media Energy, 2010)

If Facebook were a country, it would be the 3If Facebook were a country, it would be the 3rdrd largest largest (Socialnomics, 2009)(Socialnomics, 2009)

Youtube is the 4Youtube is the 4thth most visited site on the internet most visited site on the internet (Social Media Energy, 2010)(Social Media Energy, 2010)



Why We Should Use Social MediaWhy We Should Use Social Media Communicating with social media is a system to leverage Communicating with social media is a system to leverage

your ability to be in touch with your audience.your ability to be in touch with your audience.

If you can’t be found, you are not engaging with an audience. If you can’t be found, you are not engaging with an audience. You are ignoring a target market for recruiting opportunities.You are ignoring a target market for recruiting opportunities.

If you are not communicating (listening first, initiating If you are not communicating (listening first, initiating second) then how do you expect to create a relationship with second) then how do you expect to create a relationship with people that may want to be a part of the value that the people that may want to be a part of the value that the Auxiliary offers?Auxiliary offers?



More video is uploaded in 60 days than all 3 More video is uploaded in 60 days than all 3 major US networks created in 60 yearsmajor US networks created in 60 years

2 billion videos viewed each day worldwide2 billion videos viewed each day worldwide

20 billion page views per month20 billion page views per month

50 million users in the US alone50 million users in the US alone

5 billion photos are hosted5 billion photos are hosted

3,000 images uploaded every minute3,000 images uploaded every minute

Social Media FactsSocial Media Facts



Social Media FactsSocial Media Facts

55 million tweets per day 55 million tweets per day

45% of users are aged 18 – 3445% of users are aged 18 – 34

700 billion minutes per month 700 billion minutes per month are spent on Facebook are spent on Facebook

30 billion pieces of content (web links,30 billion pieces of content (web links, news, photos) are shared each weeknews, photos) are shared each week

Fastest growing: Women 55+Fastest growing: Women 55+



The keys to social media success are:The keys to social media success are:

• engagement engagement

• listeninglistening

• interactioninteraction

• connectionconnection

How Do We Use Social Media?How Do We Use Social Media?



• Stimulate conversationsStimulate conversations

• Share information & ideasShare information & ideas

• Listen to other voicesListen to other voices

• Instill partnershipsInstill partnerships

• Give a personality (friendly, funny, informative)Give a personality (friendly, funny, informative)

Through Engagement We…Through Engagement We…



Do not edit UGC… except cautiouslyDo not edit UGC… except cautiously

Keep voice authentic & humanKeep voice authentic & human

Keep it freshKeep it fresh

Get permissions when appropriateGet permissions when appropriate

Extend our brandingExtend our branding

Respond within 24 hours if possibleRespond within 24 hours if possible

Rules of EngagementRules of Engagement



We also Know…We also Know…

Our communications are two-way conversationsOur communications are two-way conversations

Our information can deliver “instant gratification”Our information can deliver “instant gratification”

Our reputation is reinforced by othersOur reputation is reinforced by others



Now that you understand it, Now that you understand it, how does it fit into the Auxiliary?how does it fit into the Auxiliary?

Using Social MediaUsing Social Media



1. How to correctly wear a PFD1. How to correctly wear a PFD

2. Paddlesport safety2. Paddlesport safety

3. Safe boating tips3. Safe boating tips

4. Vessel Safety Check4. Vessel Safety Check

YoutubeYoutube



1. Promote upcoming classes1. Promote upcoming classes

2. Advertise future VSEs2. Advertise future VSEs

3. Recruitment3. Recruitment

CraigslistCraigslist



1. Conferences1. Conferences

2. Outdoor/boating shows2. Outdoor/boating shows

3. Patrols (water or air)3. Patrols (water or air)

4. Fellowship4. Fellowship

FlickrFlickr



1. Advise Aux members of upcoming classes 1. Advise Aux members of upcoming classes

2. Call for participation during future 2. Call for participation during future outdoor/boating shows outdoor/boating shows

3. Share preparedness links3. Share preparedness links

4. Give updates from National4. Give updates from National

5. State liaison programs5. State liaison programs

6. Public education events6. Public education events

Twitter and FacebookTwitter and Facebook



Things to Keep in Mind When Things to Keep in Mind When Getting StartedGetting Started

• • Follow “Rules of Engagement”Follow “Rules of Engagement”• • Plan activity (editorial calendar)Plan activity (editorial calendar)• • Monitor conversationsMonitor conversations• • Analyze performanceAnalyze performance



Home Work Assignment!!!Home Work Assignment!!!

Become a fan!Become a fan! Facebook.com/USCGAux5DNRFacebook.com/USCGAux5DNR

Become a follower! Become a follower! Twitter.com/USCGAux5DNRTwitter.com/USCGAux5DNR

Become a contact! Become a contact! Flickr.com/photos/USCGAUX5DNR Flickr.com/photos/USCGAUX5DNR



Social MediaSocial Media

Q&AQ&A



Documents

Social Media What is it? Why should we use it? How do we use it? Mary Bethea Assistant District Staff Officer-Public Affairs / Social Media 5 th Northern