February 8-12, 2011

Hong Kong

A Global Platform for Conversation, Connection &

Collaboration: Social Media Week 2010

11 cities | 18k attendees| 475 events | 200k unique visits | 5M impressions

FEB 2010

•London

•Berlin

•New York

•Toronto

•São Paulo

•San Francisco

SEPT 2010

•Los Angeles

•Buenos Aires

•Mexico City

•Bogotá

•Milan

A Global Platform for Conversation, Connection &

Collaboration: Social Media Week 2011

20+ cities | 35k attendees| 700+ events | 400k unique visits | 10M impressions

FEB 2011

• New York

• London

• Hong Kong

• Toronto

• San Francisco

• São Paulo

• Paris

• Rome

• Istanbul*

• Rio de Janeiro*

• Berlin*

* TBC

SEPT 2011*

• Los Angeles

• Milan

• Mexico City

• Bogotá

• Buenos Aires

• Barcelona

• Santiago

• Miami

• Chicago

• Sydney

• Shanghai

• Cape Town

* Forecasted

Gary Vaynerchuk

CEO of Vaynermedia

Shaun Abrahamson

CEO, Mutopo

Stephanie Agresta

EVP, Digital Strategy, Porter Novelli

Rafael Bonnelly

Director, Digital Strategy & Social, NCA

Michael Nicklas

Founder, SocialSmart Ventures

Seth Sternberg

Founder & CEO, Meebo

Catherine Geanuracos

GM, Live Earth

Seth Goldstein

Co-Founder, Stickybits

Bastian Unterberg

Founder & CEO, Jovoto

Sam Michel

CEO, Chinwag

Jamie Kantrowitz

Founder, Elastic, and Former SVP, MySpace

Toby Daniels

Founder & CEO Crowdcentric

Andrew Rasiej

Founder of Personal Democracy Forum

Brian Solis

Principal at FutureWorks PR

Ian Schafer

Founder & CEO, Deep Focus

Marco Montemagno

Co-Founder, Augmendy

Pete Cashmore

Founder & CEO, Mashable

Colin Nagy

The Barbarian Group

Andres Baretto

President, Social Atom Group

C.C Chapman

Creative Director, Campfire

Sam Wick

SVP, MySpace Music

NimaAbassi

Founding Partner, Syndicate Media

Led by a Global

Advisory Board

of Leading

Thinkers &

Practitioners

Supported by Global Partners & Sponsors

Global Sponsors | Local Sponsors | Media & Communication Partners | Technology Partners

Gary Vaynerchuk

CEO of Vaynermedia

Nick Denton

CEO, Gawker Media

Max Schorr

Co-founder of GOOD, Inc.

Seth Sternberg

Founder & CEO, Meebo

Catherine Geanuracos

Former GM, Live Earth

Seth Goldstein

Co-Founder, Stickybits

Jamie Kantrowitz

Founder, Elastic, & Former SVP, MySpace

SaneelRadia

Director of Innovation, BBH Labs

Tom Lesinski

President, Paramount Digital

Dennis Crowley

Founder & CEO, foursquare

Chris Anderson

Editor in Chief, WIRED

Sir Ken Robinson

Author of The Element: How Finding

Your Passion Changes Everything

Ricardo Galán

Former Speaker of the President

of Colombia

Dr Natalie Petouhoff

Forrester Research

Chris Hughes

Co-founder of Facebook

Courtney Holt

President, Myspace Music

Lauren Hobart

Chief Marketing Officer, PepsiCo

Fabio Freyre

Vice President, Facebook

Past Speakers

Jake Zimm

Vice President of Digital Marketing at 20th

Century Fox

Dave Stewart

Musician & Entrepreneur, Eurythmics

Dick Glover

President & CEO, Funny-or-Die

?uest Love

Band member, The Roots

Melva Benoit

SVP Consumer Insight and Audience

Research at FOX Broadcasting

Juan Carlo di Martin

Director, NEXA Center for Internet &

Society, Politecnicodi Torino

Alec Ross

Senior Adviser, Innovation in the Office of

Secretary of State Hillary Clinton

Tye Montague

Former President of JWT

Social Media Week Hong Kong

Event theme and Overview

The mission of Social Media Week Hong Kong is to leverage the city’s unique

platform as the gateway between China and the West to open up conversation

about social media in both Hong Kong and China through a series of thirty events

that creatively connect brands, marketers, media, and the public.

The theme of Social Media Week Hong Kong will be For Love or Money? which

will explore a wide range of topics on how businesses of all shapes and sizes can

monetise social media and blogging in Hong Kong and China and what trends are

most affecting consumers in this market. The topic will also explore how social

media is being leveraged for greater social good and generating positive impact.

The event programme is aimed to appeal to brands looking to leverage social media

for their business, and individuals looking to develop an online passion.

SMW HK Advisory Board

Opinion leaders from a variety of industries; marketers, brands, communicators, and local SMEs

Kay Bayliss, Asia Digital Marketing Association: The eyes, ears and voice of digital marketing in Asia

Napoleon Biggs, Web Wednesday Founder & Host Fleishman Hillard SVP & Head of Digital Integration

Bonnie Chan-Woo, Icicle Group and Handheld Culture, largest publisher of digital content in Hong Kong

Jennifer Cheng, Vice President, BEECRAZY, Group buying and e-commerce expert

Vince Chung, Amazing Race Asia 3 winner, entertainment industry insider and viral video specialist

Francis Fong, Chairman, Hong Kong Association of Interactive Marketing

Amie Hibbard and Shea Stanley, Little Steps Hong Kong, Founders of online parenting network

Bess Hepworth, TEDX, Business Networking International, Education and Advocacy specialist

Hong Kong Fashion Geek, Leading regional fashion blog

Raffi Kamalian, Chief Operating Officer of Alive Not Dead

Casey Lau, Co-Founder of Popcorn Media Network, Hong Kong's first blog network

Rudi Leung, Renowned digital strategist, blogger, and online strategy developer

Jay Oatway, Journalist, consultant and leading Hong Kong Twitterer

Joanne Ooi, CEO of Clean Air Network

William To, Project Director, Hong Kong Design Centre

Karin Wan, Associate Business Director of Guru Online and co-founder of Maximizer

Janice Wong, Leading fashion writer and blogger, reporting from the fashion world’s most coveted events

Geoffrey Wu, Mandarin Oriental resident social media expert by day, leading food blogger by night

Targeting An

Audience of

Hyper-Social

Influencers

Internet Entrepreneur

• Always on, always connected & always at the bleeding edge

• Huge appetite for new information, trends & insight

• A connector, community leader & hyper-social influencer

• Never without hand held device, most often iPad, iPhone& Android

• Most active during evening events, especially networking parties

Senior Media Executive

• Time strapped, multi-tasker

• Seeking macro trends & practical strategies

• Business benefits more interesting than latest tool or platform

• Primarily attends a handful of select daytime events

C-Suite Executives

• Looking for high-level ideas

• Enjoys connecting with peers

• Strategy rather tactically focused

• Always searching for new talent

Targeting An

Audience of

Hyper-Social

Influencers

Senior Journalist and/or Blogger

• Thirst for knowledge, discussion & debate

•Likes to deep dive into emerging ideas & trends

• Not sector specific but interested in themes

• Will likely attend a broad mix of events

Senior Brand Manager

• Takes a practical and pragmatic view of market

• Seeks case study examples and implementable strategies

• Prefers a how-to approach and enjoys talks rather than debates

• Less social, but enjoys daytime networking opportunities

Social Media Strategist

• Fascinated with and huge consumer of social media

• Drivers of hive-like buzz on anything exciting regarding social media

• Interested in finding and engaging with a group of like-minded individuals

• Hungry to learn more about ideas, products and people

Brand Partnerships

ROI for Brands

• Connect with up to 20k attendees worldwide

• Reach & engage 200k online users

• Build awareness, gain attention & earn media

• Generate millions of media impressions

• Increase brand awareness internationally

• Engage & motivate your teams internally

• Generate new prospects & acquire new customers

• Acquire customer feedback through social listening

Social Footprint for Brands

BRAND

X

BRAND

X

Content Collaboration

PromotionCoverage

Conversation

Case Studies

The Future of

Space and

Time Moderated by John C. Abell, New York Bureau Chief for Wired.com

Conversation with:

• Tony Jebara, Associate

Professor Computer Science,

Columbia University & Chief

Scientist at Sense Networks

•Chris Dixon, Co-founder, CEO

at Hunch

•Denis Crowley, Founder and

CEO of Foursquare

Hosted by Wired &Conde Nast

CASE STUDY

The Future of

Space and

Time

Aim

To discuss the role of location-based services and initiatives within

the present time and future of social media

Format

• 60 minute panel discussion

• Hosted at the Conde Nast Building in Times Square

Outcomes

• Audiences can be divided into two groups: “techies,” - early adopters of

new technology, and “normals,” who are more mainstream individuals

• People are using social media services such as Twitter, Foursquare, Yelp

and Hunch to help make their daily decisions about what they should be

doing or where they should be going

• Adoption of location-based social media services within larger, more mass-

consumption audiences, will rely on utility and/or necessity

“There is no question that increased engagement and product innovation will continue to drive

usage, but the business community will need to play a significant role in the growth of these

channels if it plans to market inside them. Marketers can either view these services as another

chance to broadcast their message indiscriminately or work to add value to the community as a

whole. ” – Rob Birgfeld, SmartBlog on Social Media

CASE STUDY

Humanizing

Social MediaFacilitated by world renowned design firm, IDEO

Event description:

• All digital devices were

confiscated

• Participants were given white

t-shirts, and invited to select 4

buttons containing phrases

that described themselves

• Attendees mingled, and then

were given the chance to label

the people they met

throughout the session

Hosted at IDEO

CASE STUDY

Humanizing

Social Media Aim

To perform an social experiment that explores

whether technology has caused individuals to

have less quality human interactions, both on- and

off-line.

Format

•2 hour social experiment

• Networking & socializing

• Hosted at the SoHo offices of IDEO

“…the expression of identity through carefully (and often

subconscious) curated details of one’s personality applies both

online and off. ”

- Kyle Studstill, PSFK

CASE STUDY

Moderated by Brian Morrisey, Digital Editor at AdWeek

Speakers:

Lauren Hobart, Chief Marketing Officer of

Sparkling Brands, for Pepsi-Cola North America

Beverages,

Max Schorr, Co-founder of GOOD, Inc.

Fabio Freyre, Vice President, Facebook

Bonin Bough, Global Director of Digital & Social

Media, Pepsico

Hosted by The Paley Center for Media

Branding the Future of

Social Engagement

Branding for

the Future

of Social

Engagement

Aim

To facilitate a top-level discussion of the increasing importance in

utilizing social media to grow and develop corporate brands in the

twenty-first century.

Format

•60 minute panel discussion with 15 minutes of audience Q&A

•Theater style seating for 150 attendees

•Hosted in the Kissinger Suite at the Paley Center for Media in New York

Outcomes

•There was a consensus belief at Pepsi that the best way to drive a

campaign is from the ground up

•Pepsi showed courage by embracing transparency, igniting crowd-sourcing

and engaging audiences using the social Web

•Pepsi used multiple measurement services, but was primarily focused on

creating offline engagement with the public

•This initiative built morale both internally and externally for PepsiCo.

“Big brands don’t use social media because they don’t

want to lose control. Kudos to Pepsi for “letting go.”

– Amanda Rykoff, http://ocdchick.com

CASE STUDY

“It was terrific to be part of Social Media Week Milan, with its dozens of diverse programs and a

headquarters in the cultural and geographical center of the city. It was great to see foursquare

integrated throughout the week's programs, and I enjoyed listening to, and learning from, Italian

entrepreneurs and many future entrepreneurs as well.” NaveenSalvadurai, Co-Founder, Foursquare

“We are absolutely delighted that Social Media Week Milan was such a

success. Thousands of people attended over 90 events during the week

proving that 2010 is the tipping point for growth and development in the

Italian web world.” Marco Montemagno, Co-Founder, Augmendy

“Social Media Week changes the global conversation about media & communications

by getting the right people in the right place at the right time.”

John Winsor, CEO of Victors & Spoils and author of Baked In

“One of the most lively, intellectual and

thought-provoking conferences I’ve ever

had the honor to be a part of.”

Ian Schafer, CEO of Deep Focus

"It was a blast for Funny-or-Die to join such a high-level group of media mavericks during Social Media

Week. The debate-like format allowed us to dig much deeper and provide more insight into the

challenges of building a successful social entertainment business.”

Dick Glover, CEO & President, Funny-or-Die

“I will not breathe until Social

Media Week comes back in

2010 …seriously!”Gary

Vaynerchuk, Host of Wine

Library TV

Social Media Week is produced by

New York based Crowdcentric.

Crowdcentric was founded as a means of bringing

people together around the world via collaborative

platforms that fuse real-world and online

experiences, connecting people, content and

conversation.

Contact

For sponsorship inquiries, please contact: Jocelyn Liipfert jocelyn@impactasia.com

Social Media WeekWeb:http://socialmediaweek.org

Twitter:@socialmediaweek

Email: info@socialmediaweek.org