Social Media Webinar Series Leveraging LinkedIn - CPIWorld · Social Media Webinar Series LinkedIn 201: ... • Learn how to leverage LinkedIn to enhance the ... Find Talent Find

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Social Media Webinar Series LinkedIn 201: Leveraging LinkedIn


• Control Panel Materials Muting Questions Minimize Tech Support: 888.259.8414

• Screenshot• Evaluation• Learning Objectives


Big Ideas

• Learn more about the features and functionality of LinkedIn

• Learn how to leverage LinkedIn to enhance the efficiency and effectiveness of your employment search campaign

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The “Triad”

Visibility

EngagementGenerosityReciprocity

EngagementGenerosityReciprocity

Connectivity Accessibility


A Place To….

Find Talent

Find Contacts

BE FOUND


Degrees of Separation

YOUYOU MOEMOE LARRYLARRY CURLYCURLY

1st 2nd 3rd

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The of Network Building Power

Collective … Intelligence

Generosity

Gratitude

Reciprocity


Overview – Home

Search

Edit

Post

Connect


Managing Account Settings

• How do you want to information?

• How much do you want ?

• Which do you want to communicate?

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Editing Profile

• Profile, Photo, Headline, Language, Honors, Summary, Experience, Publications, Patents, Education, etc. – edit and manage

• Posts – write or view stats

• Endorsements – view, manage

• Recommendations – manage, ask to be recommended

• Groups – manage


Add Connections

• Names

• Titles

• Industry

• Company

• City

• Interests


Companies

• Follow target companies

• Read updates

• Notice new job posts

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Endorsements

Endorse others.

A way to “pay it forward.”

Encourages others to endorse you.

Endorse others.

A way to “pay it forward.”

Encourages others to endorse you.


Recommendations

• Instant reference

• Excuse to connect

• Viral word of mouth

• Increase ease of being found

ASK YOUR REFERENCES TO WRITE RECOMMENDATIONS


Introductions

• Find profile of a 2nd‐degree

connection

• Find mutual connections

• Ask for introduction

Susan

Barbara

You

“Barbara! Can you introduce me to Susan?”

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Job Search

1st DegreeContact and get

info!

Job PosterConnect & Contact

2nd DegreeGet Introduced

Save job search. Create job alerts.


Groups

Be “Seen”

Connect

Find Recruiters

Gain Resources


Network – Find Alumni

• Find universities

• Find new contacts

• Change dates

• Alma mater

connection

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Research with LinkedIn

• Use the pull down menu.

• Search for people, jobs, companies, groups, universities,

articles.

• Use key words, phrases, complex (Boolean) search strings

(AND, OR, & quotes around a phrase).

• Click the magnifying glass icon to see search options.

• Conduct advanced searches for people and jobs.

• Select filters to refine your searches.


Inbox, Mail & Messages

• Can only send to 1st degree connections (unless have upgraded account)

• Check Inbox regularly• Alerts will NOT come to regular email• Can search Inbox


Network Activity Notifications

• Posts

• Endorsements

• “Likes” for your posts

• New information about

connections

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Help Center


Job Search Mobile App

Make sure to look for connections to jobs when using mobile app


Account Upgrade: “Premium Account”

• Try the “Free Trial”• Consider if features will help your job search• Expanded features may be a good investment• May help you be more competitive

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Big Ideas

• Learn more about the features and functionality of LinkedIn

• Learn how to leverage LinkedIn to enhance the efficiency and effectiveness of your employment search campaign


Thank You!

Continue the Conversation…

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Thank you for your participation in our Enrichment Webinar series.

Documents

Social Media Webinar Series Leveraging LinkedIn - CPIWorld · Social Media Webinar Series LinkedIn 201: ... • Learn how to leverage LinkedIn to enhance the ... Find Talent Find