Social Media, Viral Marketing

and Public RelationsJoseph Martinelli, Ed.D.

Twitter WordPress FaceBook Youtube Pinterest Linkedin Slideshare

Social Media Tools

Mashup! a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services.

active role in the evolution of social software and Web 2.0

Salad Bar vs Melting Pot

Business◦ focus data into a single presentation and allow for

collaborative action

Consumer◦ combines data from multiple public sources in the

browser and organizes it through a simple browser user interface

Data◦ similar types of media and information from multiple

sources to form a single representation…results in a new and unique Web Service.

Three Types of Mashups

• Social, Recruiting, Community building

and linking, blog, video, building

friendships

• Engagement, networking and recruiting

• Headlines, ENGAGEMENT,

sales, issue solving, insight

• Leadership, thoughts, depth, reflection, ENGAGEMENT, linking, posts

Blog Twitter

FacebookLinkedIn

What Tools do I Use?

Social Media - How do they all together?

ViralMarketin

g

Twitter

FaceBook

YouTube

WordPressBlog

SlideShare

Flickr

LinkedIn

Goals and Focus◦Financial – Revenue, Expenses, Leads

Customers or End Users◦Satisfaction, Support, Community

Building Brand

◦Awareness, Thought Leadership, Innovation

Design a Program Specific to Your Goals

Social Media – What do I do Now?

Industry Trends

Key words and search terms

Influencers to follow

Competitors

Design a Program Specific to Your Goals

Tool Purpose & Strategy Priority (1-5)Key Focus on 1 & 2

Monitoring ToolWordPress BlogTwitterCommunityFacebookLinkedInYoutubeSlideShare

Developing a Plan

Goals Social Media Application

Tools to Measure

Better insight & information Shared

Conversation monitoring and feedback

Monitoring ToolSocial Mention

Awareness # of people reached Site VisitorsTwitter FollowersBlog Comments

Quicker Sales # of interactions Leads, Deals, Revenue

Customer Support and Satisfaction

# issues addressed and solutions found

CRM Tools such as SalesforceTwitter

Continuous Innovation

# of ideas implemented

Monthly Assessment

Measurable Goals

Goals Social Media Application

Tools to Measure

What are YOUR Goals!

Monitoring Tool◦ Listening & Measurement

Google Alerts Addict-o-Matic Trendistic SocialMention BlogPulse BoardReader

What Tools do I Use?

Resources & Key Terms

Resources

Google Alertshttp://www.google.com/alerts

Addict-o-Matic◦ http://addictomatic.com/

Trendistic◦ http://trendistic.com/

SocialMention◦ http://ww.socialmention.com/

BlogPulse◦ http://www.blogpulse.com/

BoardReader◦ http://boardreader.com/

CRM◦ Customer Relationship

Management ROI

◦ Return on Investment Monitoring Tool

◦ Measures how much buzz you are getting on the internet