Motivation to follow corporate profiles in social media:29% - Opportunity to receive valuable information and practical advice20% - quick information obtain20% - gifts, bonuses

90% support corporate communication in social media

Who to communicate with?34% - Whatever31% - Experts

Stop to follow corporate profile if:39% - company lie or mislead21% - company is aggressive or unfriendly10% - no interesting information

39% don't want to be followed by corporate profiles

Evaluate positively:84% - info about products or services80% - answers on users requests79% - info about the field72% - discounts and bonuses71% - answers to critics59% - communication with employees57% - topics interesting for users and not connected with business57% - advertising of products or services

5. Wikipedia – 18% 9. Own blog – 4% 1. Draugiem.lv – 81%6. Corporate blogs – 17% 10. Podcasts – 2%2. Youtube/Vimeo – 41%

7. Twitter – 6% 11. Foursquare – 1% 3. Message boards – 32%8. Flickr – 5%4. Facebook – 21%, other users blogs – 21%

The resources used at least once a week:

Survey of 624 social media users in Latvia held in September 2011 by Olga KazakaPhD candidate at University of Latvia, Partner at A.W.Olsen & Partners