Embed Size (px)
Citation preview
Social Media Use in Qatar Key insights from 2013
Social Impact Department ictQATAR
February 2014
Internet Usage in Qatar
Broadband Commission report: Qatar has 88.1% individual Internet penetration – highest in Middle East
Broadband Commission: http://bit.ly/ICdQnO
Info-graphics from Go Gulf: http://bit.ly/18ymhai
Average Hours on Internet Daily
Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0
Youth enjoys higher penetration of technology compared to other Qatari’s
From “Qatar’s ICT Landscape” by ICT Qatar: http://bit.ly/Jn6Wmw
Social Media Use in Qatar
• 45% of people in Qatar use the Internet at least once a day to visit a social media website.
• People in Qatar spend an average of 2 hours a day on social media websites, according to Arab Media Study by Northwestern University.
Base: Internet Users
Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0
Usage higher amongst 18-24s
Average hours/day for ages 18-24. Base: Internet users in Qatar.
Average hours/day for Qataris. Base: Internet users in Qatar.
Social Media Use by Platform
http://bit.ly/1ffiKT0
Base: Social Networking Site Users
Youth and Qatari’s use some networks differently compared to average users
% of social network users ages 18-24 who use each platform:
Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0
% of Qatari social network users who use each platform:
Facebook is the most dominant social media website
Facebook in Qatar
Go Gulf: http://bit.ly/18ymhai
Base: Population of Qatar
Facebook: Most Followed
Retrieved from Socialbakers.com November 2013
• 65% of Qataris use Twitter
• Big hashtags in Qatar: اعتذار_واستقالة_المسند_حق_للقطريين#
• Columnists in newspaper include their Twitter account
Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0
Most Followed
Qatar Twitter
Accounts
From Top 100 Arabs: http://top100arabs.com/
Qatar On Instagram
Qataris use Instagram disproportionately more than any other group in Qatar.
Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0
Instagram for Retail
Forums remain popular
Thank you for reading. Please visit our SlideShare channel for our other
publications: http://www.slideshare.net/ictQATAR
Contact us: [email protected]
Twitter: @ictqatar
