Social Media ManagementDEBBIE SCHOLES

Social media platforms

Many other social media platforms exist, but cater to less relevant / too specialised niches or demographics.

Use of such platforms would give a poor return on investment (ROI).

Reach

Recruitment tool

Versatile content

Low maintenance

Public-facing

Interaction

Professionally relevant content

Why is social media important?

Why social media?

NDIS means: Disability service provision will become a consumer-driven market

place. Providers will need to become competitive to retain a market share. Larger businesses: more capital for investment, e.g. staff training,

specialised services – and marketing. Smaller businesses: less investment capital, but provide more

personalised, flexible, sympathetic service to clients. Social media is an excellent tool for cost-efficient on-line marketing…

Social media marketing

Create a brand presence. Build a following and increase traffic. Increased traffic can yield leads, which can be nurtured to become

customers. Favourable online presence leads to personal referrals -

deliberately by word-of-mouth. inadvertently through interacting with/sharing content, which

then shows up on news feeds.

Brand presence

Our purpose, location, reputation, values, strengths, passions.

Attractive to people who can benefit from our services.

Ethically and sensitively, in keeping with Interact’s values.

• Using social media may trigger the release of dopamine, causing positive feelings.

• Social media interactions can also increase bonding between individuals.

• Interact’s social media platforms are potential tools for reducing feelings of isolation, and increasing the team feel.

Elements of social media marketing

Content creation: Content should:• Be adapted to network. • Error-free.• Include visual elements to

encourage engagement.• Reflect the ethos of Interact. Analytics can be used to assess and inform improvements.

Customer service: • Respond to queries and

signpost advice.• Move negative or personal

conversations to more appropriate channels.

• Promote happy customer messages.

• Showcase customer service as a company differentiator.

Community building:• Engagement and

communication.• Consumers and other

businesses.• Reciprocal referrals.• Community links also reflect

and promote brand presence.

Content ideas

Interact Brisbane

This coffee shop has a really great atmosphere, and is also accessible for wheelchair users. If you’re looking for a caffeine fix, why not give it a try?

Interact Brisbane

Now that Brisbane is warming up for the summer, a trip on the CityCat is a great way to spend a few hours. Maybe you could visit the botanic gardens and then head over to South Bank, or simply cruise along the river and take in the sights. Pension card holders are entitled to half price tickets, and travel with a companion card is free! Visit [https://www.brisbane.qld.gov.au/traffic-transport/public-transport/timetable-tickets] for fares and timetables.

Managers/Advisors

ParticipantsContributor

s

Support Workers

Community building ideas

‘Liking’, soliciting reciprocal ‘likes’, retweeting, and engaging in / initiating interaction from:

More disability support organisations. More Brisbane-based educational

institutions. More relevant and Brisbane-based service

providers. Brisbane-based small businesses

favoured by Interact participants.

Local small businesses with other disability tie-ins:

For example, local business Mox & Co, who make and sell handmade goods, donating 50% of profits to autism charity AEIOU.

This kind of arrangement can be reciprocally beneficial in marketing terms.

StrategyIdeas

Identify & Manage

Risks

Well that was fun…

But what does a great social media manager look like?