Social media tricks for free

21TI

PS

& T

RIC

KS

WITHOUT GOING BANKRUPTCY

Thursday 29 September 2011

Inform your contact

1

via a newsletterDon’t forget to mention links to your social

page in your newsletter and email signature


Design your social pages

2


Get a landing tab3

to convert into fanThursday 29 September 2011

Fill the fields4

to improve referencingDon’t forget the links of your social page


Recruit new fans5

Facebook banners(pay per clicks & deep segmentation)


Create content6

Write facebook notes with your

content, actuality, press

release, ...Thursday 29 September 2011

Announce your events

7

Announce concerts, album release, ... with the facebook

appsThursday 29 September 2011

8Integrate youtube into facebook

with the youtube apps for facebook


9Use the band page apps

to integrate your content

into a dedicated tab


10Sell on facebook with wix free apps


11Take care with free apps


12

Collect email

via form or application


13Know what people expect from you

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social media, and we believe expediency, cost savings, and exclusive offers and sales will outweigh privacy fears. Consumers are increasingly using social media to gain recom-mendations, reviews and opinions from friends, family, experts and the collective social community. Once they access this content, the impulse to purchase immediately can be strong. Having to switch channels to transact will increasingly feel like an inconvenience, if not burdensome.

More companies are offering commerce opportunities delivered through third-party social platforms such as Facebook (see sidebar: Cold Stone Creamery – Real value for real friends). In !""#, $-%"" FLOWERS.COM was among the

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&rst to enable customers on Facebook to select products and purchase directly from a Facebook page.$! In !"$", Delta Airlines launched a “social media ticket window” on Facebook, allowing customers to book a 'ight without having to go to Delta’s Web site. Delta indicated Facebook is used by more customers while in 'ight than any other Web site, making it a “natural launching point” for its initiative.$(

Social commerce adoption levels will vary based on industry, consumer concern over privacy (which is highest in China at )* percent and Germany at )+ percent) and regulatory or legal restrictions. However, for most, the convenience and satisfac-tion of “one-stop shopping” will be hard to resist.


14Entertain your community

with the right message on

the right media

Use a tool as hootsuite to manage your content


15Post often, but don’t flood...

If you post 5 times a

week people will see it once


16

Tease your story

Split info in small parts

and use image, links

or videoThursday 29 September 2011

17Create video or picture content

Interview your artists, artistic

directors, sound

engineer, ...Thursday 29 September 2011

18Engage your community

It’s about them, ask their question, feedback, advice,

reviews, ... use the facebook toolsPlan what you’re

going to say


19Take care of facebook rules

Don’t do contests with

max like, comments, pictures, ...

Contests are only allowed if they take place in an application(try wildfire apps)


20See what’s working

Analyze the stats of your

facebook page


21

Get time to do it

Social Media is time consuming


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Social media tricks for free