SOCIAL MEDIA TRENDS

2015

Rasmus Fisker

Content & Strategy Director

Twitter:

@rasmusfisker

E-mail:

rasmus.fisker@mediacom.dk

#SMWTRENDS2015

CONTENT IS KING,

DISTRIBUTION IS QUEEN,

AND SHE WEARS THE PANTS

Jonathan Perelman,

Buzzfeed

2015 is the year Instagram

stops being a hobby

Sheryl Sandberg,

COO Facebook

PREMISE

PAID SOCIAL

EXPLODING

Facebook Atlas will be targeting people– not just data

CONTENT IS KING,

DISTRIBUTION IS QUEEN,

AND SHE WEARS THE PANTS

Jonathan Perelman,

Buzzfeed

2015 is the year Instagram

stops being a hobby

Sheryl Sandberg,

COO Facebook

Buy buttons

FacebookTwitter

CONTENT IS KING,

DISTRIBUTION IS QUEEN,

AND SHE WEARS THE PANTS

Jonathan Perelman,

Buzzfeed

2015 is the year Instagram

stops being a hobby

Sheryl Sandberg,

COO Facebook

Facebook ads are slow bleeding the community

Location based advertising

CONTENT IS KING,

DISTRIBUTION IS QUEEN,

AND SHE WEARS THE PANTS

Jonathan Perelman,

Buzzfeed

2015 is the year Instagram

stops being a hobby

Sheryl Sandberg,

COO Facebook

Are paid ads slow bleeding the community?

Social medias will try to counter react

CONTENT IS KING,

DISTRIBUTION IS QUEEN,

AND SHE WEARS THE PANTS

Jonathan Perelman,

Buzzfeed

2015 is the year Instagram

stops being a hobby

Sheryl Sandberg,

COO Facebook

Facebook ads are slow bleeding the community

Location based advertising

Native advertsing

FEWER, BIGGER, BETTER UPDATES

PREPARE FOR YOUR CROSS DEVICE STRATEGY

FIND NATIVE ADVERTISING PARTNERS

POST, AND THEN CHECK BACK A WEEK

LATER

TRUST THAT YOUR CURRENT COMMUNITY

WILL BE AROUND FOREVER

DON’T THINK BUY BUTTONS IS THE ANSWER

TO SOCIAL ROI

DO DON’T

PRIVACY

Anonymous content sharing though location

Seriously… You are telling us that teenagers are all about privacy?

We are moving communicationout of the feeds

and into private areas

Facebook is adapting

If you are not paying for the product, you are the product

CREATE STUFF THAT PEOPLE CAN USE FOR

CONVERSATIONS

TRY TO CREATE VALUE FROM USER DATA

ACCEPT USER RIGHT TO PRIVACY

INSIST ON CONVERSATIONS ABOUT

YOURSELF

EXPLOIT DATA ONLY FOR YOUR OWN WINS

THINK THAT USER DATA WILL BE FREE

FOREVER

DO DON’T

VIDEO

Then this happened…

Mobile video

IF YOU ARE NOT ALREADY THINKING VIDEO –

START NOW

CHOSE MEDIA WISELY DEPENDING ON YOUR

KPI

FOCUS ON MOBILE VIDEO

INSIST ON COMMUNICATION THROUGH TEXT

THINK THAT GOOGLE AND TWITTER WON’T

STRIKE BACK

THINK THAT THE PERFECT DIGITAL VIDEO IS

2 MINUTES LONG

DO DON’T

PUBLIC TO PRIVACYFRAGMENTATIONFRAGMENTATION

Simplification

Fragmented use of platforms

Emerging interest based networks

Influencers will be key in creating

and distributing content

Better foundation for working with influencers

FOCUS ON YOUR OWNED MEDIA

CREATE A CONTENT STRATEGY THAT CAN BE

DISTRIBUTED ACROSS SOCIAL MEDIA

PLATFORMS

ASK YOURSELF WHICH INTEREST BASED

NETWORKS ARE RELEVANT FOR YOUR BRAND

USE ONE PLATFORM AS YOUR DIGITAL HOME

FACEBOOK APPS – THOSE DAYS ARE GONE

BE PLATFORM RELIGIOUS

DO DON’T

Your social network wants to be your wallet

We want to search other places than Goggle.

Who will grab the opportunity?

Sharing economy

Emoji – the new alphabet?

Leftovers

1. Paid Social is exploding

2. Privacy is on everyone's mind

3. Video is the key battleground right now

4. Social media and user journeys are

being fragmented

SUMMARY

#SMWTRENDS2015@rasmusfisker