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Social Media Training
Social Media Essentialsfor Business
Conrad Travis [email protected] • +27 84 580 7363 •www.hashtagsa.com • +27 31 335 1000
Course descriptionThis Module takes you through the history of Communication andhow we have evolved to the digital age. Covering classic mediumsand embracing digital platforms. Summary Statistics on the State ofSocial Media in South Africa with principle examples of how you canform a social media strategy for your business
Who should attend this courseIndividuals and companies that are considering utilising SocialMedia within their plan to grow awareness and improve theirunderstanding of Social Media.
Course objectivesKnowing the importance of setting up a social media strategy foryour business, understanding how to read analytics, and grow yourpresence online effectively.
Pre RequirementsNovice/ Beginner Understanding of How to Use a Computer andNavigate around the Internet
Materials NeededCourse will be presented using visuals and sound. Printout ofpresentation will be made available for notes together with casestudies. Writing material suggested.
Qualification (optional extra)
Attendance Certificate in SocialMedia Essentials for Business
Course Information & CostingPresentation involves crowd engagement, case studies discussionsand visual media. Presentations are recommended for rooms of 20delegates for a seating of 2 hours.
The Course unpacks strategies around Social Media with a shortinsight to the National Development Plan 2030 of South Africa andhow South African citizens can embody Social Media to contributingtheir progress to the development of South Africa.
Course includes 2 FREE exercise modules that cover Twitter andLinkedin Checklist for delegate to complete on their own.
History of
Communication
● Introduction
● Old Mediums vs Native Systems
● The State of Social Media in SA
Facebook ● Facebook Overview
● Page vs Profile
● Facebook Timeline
● Edgerank Algorithm
● Intro Facebook Apps
● Intro Facebook Analytics
● Facebook Page Management
● Do’s and Don'ts of Facebook
Twitter ● Introduction to Twitter
● Introduction to Hashtags
● Do’s and Don'ts of Twitter
● Case Study
Pinterest ● Pinterest Overview
● Pinterest for Business
● Case Study
Google + ● Google Plus Overview
● Creating Strategic Circles
● Google + Page for Businesses
Linkedin ● 4 E’s of Linkedin Marketing Success
● Endorsements & Recommendations
● Company Pages Overview
● Case Study
YouTube ● Overview of YouTube
● YouTube Channel for BusinessEssentials
