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Social Media Trainingfor CBT College@CompassB
www.BlueCompassGroup.com
Today'sAgenda
Review of Social Media TipsCustomer ProfilesBuild out Content CalendarHow will this work?
The most important rule in social media
LISTEN!
FACEBOOK MARKETING 101
• Use Facebook strategically, like a business• Be social – Educate, Entertain, Engage• Optimize each post• 2-3 hashtags maximum• No auto-posting to other platforms• Ask questions and be positive
TWITTER MARKETING 101
• Follow the right people (employees, ambassadors, and influencers)
• 100 characters max with an image• 2-3 hashtags max• Call to Action / Question• Shortened link at the beginning of the Tweet
INSTAGRAM MARKETING 101
• Use the right hashtags!• Find your influencers• Create scenarios where your customers do the
storytelling for you• Use your brands logo and colors• No ads! Tell a story with the images
LINKEDIN MARKETING 101
• Optimize each employees profile• Connect with employees, vendors, sponsors…• Strategically select 2-3 groups to engage with• Identify influencers• Write relevant content that showcases value
Build Customer Profiles
Who are you? Age Location What do they need to purchase? Preferred social platform Media Events Influencer Voice Testimonial
?
PROSPECTIVE STUDENT – HISPANIC Male, Age 35 – 50, Children Hialeah, Little Havana, Westchester, Sweetwater. Media: Watches local TV and radio in Spanish, Diario Las
Americas, Nuevo Herald, 98.3 FM, 94.9 Mega Events: Calle Ocho, Versailles, Park Festivals, Kids Sports Influencer: Wife (Family), Oscar Haza, Voice: Hustle, Unorthodox, Do not want to ask for help Social Media: Facebook, WhatsApp
PROSPECTIVE STUDENT – ENGLISH SPEAKING Girl, Age 25-35, Some have children Homestead, Florida City, Cutler Bay, Kendall, Miami Gardens,
North Miami, Opa Locka. Media: Watches local TV and radio, The Flyer, 99 Jamz, Power
96, 103.5 FM, Pandora, Spotify Events: Church events, Community Events, Mall Influencer: Pastor, Family, Peers Voice: Inquisitive, Need a lot of reassurance ( you can do it) Social Media: All platforms – social star! Except LinkedIn
CBT ALUMNI Same demographics as students Media: same Events: same Influencer: professors, career services Social Media: same Voice: They did it! Showcase their success
EMPLOYERS / SPONSORS Size: Small to medium (max 200) Industry: Medical (medical centers), Electrical, HVAC, IT,
Business Management Location: Adjacent to each campus Social Media: Facebook Voice: Office managers or owners, basic skills, trainable
COMMUNITY Adjacent to the campus Churches, chambers of commerce, non-profits, social services
organizations (work force) Income: Low income Media: same as student, online Social Media: Facebook, LinkedIn Voice: Free workshops and donations, connections
Build Customer Profiles
AUDIENCE 1
AUDIENCE 2
AUDIENCE 3
AUDIENCE 4
ContentCalendar
Social MediaManagement
How toShareContent
Social Media Trainingfor CBT College@CompassB
www.BlueCompassGroup.com
