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Social Media ‐ The Good, The Bad and The
Ugly
Paul Styrvoky, CISA, ITIL
Informa9on Technology Internal Auditor
Dallas County Community College District
April 24, 2015
Disclaimer: This presenta<on does not represent an official opinion, solicita<on and/or endorsement of social media by the Dallas County Community College District (DCCCD) and the
DCCCD Internal Audit Department
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“The rela9onship between stress and social media is indirect. It is the social uses of digital technologies, and the way
they increase awareness of distressing events in others’ lives, that can result in users’ feeling more stress.”
Medical News Today
Source: hPp://www.medicalnewstoday.com/ar9cles/288146.php
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ISSA Web Conference – November 18, 2014
Dorian Grey & The Net: Social Media Monitoring
Overview:
Social media has become a ubiquitous part of our lives. As with many new technologies, social networks have evolved much more rapidly than the security model around them, crea9ng a tremendous aPack surface as well as poten9al risk to privacy.
There are security and privacy implica9ons of social media and social networks, for individuals corpora9ons, and government organiza9ons. These networks are being used both by adversaries, white hats, and even governments in the daily baPle for control of your privacy and what you can do to protect your assets and informa9on.
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Social Media – The Ugly
• Cyberbullying
• Cyberstalking
• Online harassment/trolling
• Unauthorized disclosure of personal
informa9on/photographs
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Social Media – The Good
Source: hPps://www.ul9mateknowledge.com/_SMSP.asp
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World Cup
672 Million Tweets
350 million people = 3 Billion Facebook Interac<ons (posts, comments and likes)
Source: hPp://www.cnet.com/news/world‐cup‐most‐talked‐about‐event‐on‐social‐media‐ever/
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Super Bowl 2015 – TwiYer Conversa<on
hPps://www.spredfast.com/social‐marke9ng‐blog/tweets‐ads‐data‐recap‐2015‐social‐super‐bowl
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Awarded
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Loca<on Status
Able to unexpected meet a friend at the airport
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The Ugly
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Facebook partners with cyber security experts
hPp://www.Z.com/cms/s/0/ada0a66c‐b0c1‐11e4‐92b6‐00144feab7de.html#axzz3UqZFvcbL
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Tips to Safely Enjoy Social Media
Facebook, TwiPer, Google+, YouTube, Pinterest, LinkedIn and other social networks have become an integral part of online lives. Social networks are a great way to stay connected with others, but you should be wary about how much personal informa<on you post. Privacy and security se_ngs exist for a reason
• Once posted, always posted
• Your online reputa<on can be a good thing
• Keep personal info personal
• Know and manage your friends
• Be honest if you’re uncomfortable
• Know what ac<on to take: If someone is harassing or threatening you, remove them from your friends list, block them, and report them to the site administrator.
Protect Yourself with these STOP. THINK. CONNECT. Tips:
• Keep a clean machine
• Own your online presence
• Make passwords long and strong
• Unique account, unique password
• When in doubt, throw it out
• Post only about others as you have them post about you.
hPps://www.staysafeonline.org/stay‐safe‐online/protect‐your‐personal‐informa9on/social‐networks
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5 Tips for Social Media Security and Privacy
• Use unique passwords for each social network: It’s a pain, but it is also absolutely essen9al that you don’t use the same password for TwiPer as you do for, say, Facebook, Instagram and other social tools. Using a single password makes it easy for hackers, as gaining access to one means gaining access to all – and imagine how painful it will be when you find you’re locked out of your en9re online life. When you use one password for mul9ple services, you’re only as safe as the least secure service you use.
• Watch your mailbox: How can these social account hacks happen? By direct messages to you. Yes, using the same approach phishers have used for years it tends to be a rogue link in a message or email, perhaps sent to look like it’s from a colleague or friend, that exposes that all‐important password. Phishers will find out who you would expect to receive an email from and use that as a way in. This social engineering approach has worked on staff at major newspapers and government organiza9ons, so don’t fool yourself into thinking hacking social network accounts must require more sophis9cated techniques.
• Don’t be too personal: Social engineering is where aPackers use whatever informa9on they can glean from your public profiles – date of birth, educa9on, interests – to try to get into your accounts on all sorts of services. Just imagine how easily someone can find out the name of your first pet or school from your Facebook profile, then think about how many services use them as security ques9ons. Keep as much of your profile private as you can, and think twice before pos9ng absolutely every aspect of your life.
• Lock your phone: It’s not only faceless scammers on the internet. Your phone can end up in the hands of a stranger, giving access to your social accounts (and more). It’s not just rogue updates: once they’re in they can obtain your email address, target your friends using your profile as bait, and even change your password. To make it as difficult as possible for an intruder, you should always enable the passcode lock on your phone, and set it to 9me out at no more than a few minutes.
• Use the block buYon: When a spammer follows you and sends you links, don’t just ignore it. For the sake of others who are less well informed than you, always report the account as spam. The social networking service will monitor it and, if enough people take the same ac9on, remove the account. It won’t stop spammers coming back with new accounts but it at least hinders their efforts.
Source: hPp://community.norton.com/t5/Norton‐Protec9on‐Blog/5‐Tips‐for‐Social‐Media‐Security‐and‐Privacy/ba‐p/1099203
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Facebook General Account Se_ngs
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Facebook Security Se_ngs
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Facebook Privacy
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Facebook Timeline and Tagging Se_ngs
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Facebook Blocking
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Facebook Blocking ‐ Con<nued
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Facebook No<fica<ons
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Facebook ‐ Mobile
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Facebook ‐ Follower
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Facebook ‐ Apps
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Facebook ‐ Ads
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Facebook ‐ Payments
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Facebook – Privacy Checkup
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Facebook – Privacy ‐ Help
Source: hPps://www.facebook.com/help/466544860022370/
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Safe Twee<ng – The Basics
hPps://support.twiPer.com/ar9cles/76036‐safe‐twee9ng‐the‐basics
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Safe Twee<ng – Passwords & Verifica<on
hPps://support.twiPer.com/ar9cles/76036‐safe‐twee9ng‐the‐basics
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Safe Twee<ng – Log into twiYer.com
hPps://support.twiPer.com/ar9cles/76036‐safe‐twee9ng‐the‐basics
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Safe twee<ng – Other
hPps://support.twiPer.com/ar9cles/76036‐safe‐twee9ng‐the‐basics
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8 terrible social media myths to be aware of – And
what NOT to do in Social Media in 2015 • My customers don't care about social media. ‐ Whether you know it or not, your poten9al customers are using social media. Recognize the facts.
According to Pew Research Center, 74 percent of adults use social media, so chances are some of your prospects are out there.
• I need to join every social network. ‐ Spreading yourself too thin can be more trouble than it's worth. It's important to research the specific social media channels your customers frequent and to target those channels. If you're new to social media, check out Facebook, TwiPer and, LinkedIn‐‐all have expansive demographics and usage rates.
• I need choose only one channel. ‐ The opposite is also true. Don't put all your eggs in one basket. Focus is important but crea9ng a social media silo could limit your brand awareness.
• Content: The more, the beYer. ‐ Don't over post. Less can be more. Share informa9on that is interes9ng and relevant, and, most important, valuable to end customers and prospects.
• It's OK to ignore or delete nega<ve feedback. ‐ It's important to ac9vely manage your brand reputa9on. To mi9gate nega9ve comments, it's important to respond thoughtully, authen9cally, and with a plan to address a problem. By simply ignoring nega9ve feedback, a customer may become increasingly angry and spread the feedback virally. More important, when a poten9al new customer searches for your product or service, this feedback will be part of the landscape of their research.
• It's all about the number of fans or followers. ‐ Relevancy is important. Fans and followers are important to any social media channel but are they fans or poten9al customers or word‐of‐mouth ambassadors? Maybe they're influencers who can help you spread the word about your brand.
• Social media cannot be measured. ‐ As on other channels, you can track content, new leads, conversions, visits to your website, specific campaigns, and more. Social media metrics and providers exist to help measure results. TwiPer and Facebook, for example, will allow you to place a pixel on your website that can track when a visitor from one of those sites has created a lead or landed on a certain page.
• It's all about you. ‐ No, it's not! Promo9onal messages have a place in your social media strategy. However, if you promote yourself constantly, you'll lose followers. Social media should be used to build brand awareness, iden9ty, and reputa9on. Ask yourself, if you saw this update, would you click the like, comment, retweet, or share buPon yourself?
Your social media posts should reflect your exper9se in an industry, your awareness of the world around you, and your ability to share content that your followers find relevant and helpful. Solve problems, share ideas, and seek feedback. Social media is two‐way dialogue. Source: hPp://www.inc.com/dave‐kerpen/8‐terrible‐social‐media‐myths‐to‐avoid‐in‐2015.html
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Virtual communi<es with more than 100 million ac<ve
users
Source: hPp://en.wikipedia.org/wiki/List_of_virtual_communi9es_with_more_than_100_million_users
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Global Digital Snapshot
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Social Media Sta<s<cs ‐ 2014
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US Adult Facebook Users
hPp://www.businessinsider.com/social‐media‐demographics‐stats‐2015‐1
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Frequency of social media site use
hPp://www.pewinternet.org/2015/01/09/frequency‐of‐social‐media‐use‐2/
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DCCCD ‐ Pinterest
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Collin College ‐ Pinterest
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DCCCD – Human Resources ‐ TwiYer
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Collin College ‐ TwiYer
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DCCCD‐Facebook
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Collin College ‐ Facebook
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#DCCCD… Instagram
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Collin College ‐ Instagram
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DCCCD – Google+
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Collin College – Google+
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DCCCD ‐ LinkedIn
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Collin College ‐ Linkedin
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ISSA – North Texas ‐ TwiYer
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ISSA – North Texas – Website (from TwiYer)
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ISSA ‐ Linkedin
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Social Media – A Good Thing or a Bad Thing?
Posi<ve Effects:
• Friends and Rela<ons: Social networks started as a place to connect with your
friends in an easy an convenient way.
• Reducing Communica<on Barriers: With social networks we are able to
communicate our thoughts and percep9ons over different topics with a large
number of audiences, and raise our voice.
• Opportuni<es for Businesses: Social networks have become a crucial part of many
of us. We don’t even no9ce this but as soon as we open our desktops or laptops to
access the web, we sub‐consciously open our favorite social network just to see
about the updates received. Source: hPp://www.socialmediatoday.com/content/social‐media‐good‐thing‐or‐bad‐thing
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Social Media – A Good Thing or a Bad Thing?
Nega<ve Effects:
• Leads to Addic<on: Many studies have shown that the extensive use of social media can actually cause addic9on to the users. Throughout their day, they feel to post something on their pages or check others posts as it has become an important part of our life.
• Lead to Isola<on: Extreme usage of social media has reduced the level of human interac9on. Because of social networks the interac9on with other people has become effortless and people have isolated their lives behind their online iden99es. Face to face communica9on and mee9ngs has been reduced and many of us have lost the flavor and charm to be together under one roof.
• Affec<ng Produc<vity: Mostly businesses use social media to find and communicate with clients. But it is a great distrac9on to employees, who may show more interest in what their friends are pos9ng than in their work tasks.
Source: hPp://www.socialmediatoday.com/content/social‐media‐good‐thing‐or‐bad‐thing
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Pro & Con Arguments – Are Social Networking Sites
Good for our Society? • Social networking sites spread informa<on faster than any other media. Over 50% of people learn about breaking news on social
media.
• Law enforcement uses social networking sites to catch and prosecute criminals. 67% of federal, state, and local law enforcement professionals surveyed think "social media helps solve crimes more quickly.“
• Social networking sites allow people to improve their rela<onships and make new friends. 70% of adult social networking users visit the sites to connect with friends and family, and increased online communica9on strengthens rela9onships.
• Social media helps empower business women. Being able to connect on social networking sites gives business women a support group not readily found offline where female CEOs of Fortune 500 companies are outnumbered by male CEOs 15 to 485.
• Social media sites help employers find employees and job‐seekers find work. 64% of companies are on two or more social networks for recrui9ng because of the wider pool of applicants and more efficient searching capabili9es.
• Being a part of a social networking site can increase a person's quality of life and reduce the risk of health problems. Social media can help improve life sa9sfac9on, stroke recovery, memory reten9on, and overall well‐being by providing users with a large social group.
• Social networking sites facilitate face‐to‐face interac<on. People use social media to network at in‐person events and get to know people before personal, business, and other mee9ngs.
• Social networking sites increase voter par<cipa<on. Facebook users reported they are more likely to vote if they see on social networking sites that their friends did.
• Social media facilitates poli<cal change. Social networking sites give social movements a quick, no‐cost method to organize, disseminate informa9on, and mobilize people. (Egyp9an uprising)
• Social networking is good for the economy. Social media sites have created a new industry and thousands of jobs in addi9on to providing new income and sales.
Source: hPp://socialnetworking.procon.org/
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Pro & Con Arguments – Are Social Networking Sites
Good for our Society? • Social media enables the spread of unreliable and false informa<on. 49.1% of people have heard false news via social media.
• Social networking sites lack privacy and expose users to government and corporate intrusions. 13 million users said they had not set or did not know about Facebook's privacy se{ngs and 28% shared all or nearly all of their posts publicly.
• Students who are heavy social media users tend to have lower grades. Students who use social media had an average GPA of 3.06 while non‐users had an average GPA of 3.82 and students who used social networking sites while studying scored 20% lower on tests.
• Social networking sites can lead to stress and offline rela<onship problems. A University of Edinburgh Business School study found the more Facebook friends a person has, the more stressful the person finds Facebook to use.
• Social networking sites en<ce people to waste <me. 40% of 8 to 18 year olds spend 54 minutes a day on social media sites.
• Using social media can harm job stability and employment prospects. Job recruiters reported nega9ve reac9ons to finding profanity (61%), poor spelling or grammar (54%), illegal drugs (78%), sexual content (66%), pictures of or with alcohol (47%), and religious content (26%) on poten9al employees’ social media pages.
• The use of social networking sites is correlated with personality and brain disorders Pathological Internet Use (caused or exacerbated by social networking use) is associated with feelings of loneliness, depression, anxiety and general distress.
• Social media causes people to spend less <me interac<ng face‐to‐face. A Jan. 2012 Center for the Digital Future at the USC Annenberg School study found that the percentage of people repor9ng less face‐to‐face 9me with family in their homes rose from 8% in 2000 to 34% in 2011.
• Criminals use social media to commit and promote crimes. Gangs use the sites to recruit younger members, coordinate violent crimes, and threaten other gangs.
• Social media can endanger the military and journalists. The US Army notes that checking in with loca9on based services on social networking sites like Foursquare or Facebook could expose sensi9ve whereabouts and endanger military personnel and opera9ons.
• Social networking sites harm employees' produc<vity. 51% of people aged 25‐34 accessed social media while at work.
hPp://socialnetworking.procon.org/
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Top 9 Most Common Facebook Scams
• Find Out Who Has Been Looking at your Profile: this scam claims that it will show you who has been viewing your profile and who has blocked you from theirs, but none of these apps work because Facebook doesn’t provide such informa9on to developers.
• Free Items and Gir Cards: don’t expect to get anything for free just by comple9ng a survey.
• New Facebook Features: some apps promise to change your Facebook color or to provide you with a dislike buPon, but make sure you install them only from trusted and well‐known developers.
• Free iPads & iPhones: messages sta9ng that you can win a free iPad or iPhone are usually just a thought‐out marke9ng trick.
• Free Facebook Credits: basically you shouldn’t trust anything that offers something for free. When it sounds too good to be true, you can be prePy sure it’s a scam, just like free credits for Facebook games like Farmville, Cityville etc.
• Breaking News: scammers know that most users will click on a link promising exclusive coverage, so stay alert and if you are not sure, check with online media websites for the story first.
• Help, I Need Your Help And Money: if you get a message from a friend saying he has been robbed somewhere abroad and he is leZ with no phone, passport or money and then asks you for help, beware – his Facebook account has probably been hijacked by scammers. You can verify this also by asking your mutual friends if they received an iden9cal message.
• Shocking Headlines and Fake Celebrity Stories: scammers also oZen use sensa9onal news or false stories with a headline including words like “shocking” because Facebook users tend to share them without verifying the news.
• False Privacy Se_ngs: scammers mainly want to get your login details, so make sure to verify messages claiming to be from Facebook security. Even the examples above show that they can look very credible and trustworthy.
Source: www.socialbakers.com
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Personal Story – Compassion Interna<onal
hPp://www.compassion.com
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Child to Sponsor – Correspondence Process
Slow – Two to Three Month Turn‐around
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I had received these photos through the postal mail
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Oh no, this happened in September 2013
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What Should I Do if My Sponsored Child Contacts Me
Via Facebook? • It probably would save 9me, but it could also come at the expense of you and your sponsored child’s
safety, and this type of communica9on places the child, family and church partner staff in a difficult situa<on.
• It’s not uncommon for someone who knows a child who is sponsored to create an account on a social networking site and pretend to be the child, to contact the sponsor and ask for money, and to threaten the child’s well‐being if money isn’t provided.
• We cannot protect you or your sponsored child if we are not involved in the correspondence between you and the child. We also have a responsibility to protect the children from sponsors who don’t have the children’s best interest in mind.
• Without being the center of the correspondence process, we also cannot ensure that you don’t inadvertently write something inappropriate or offensive to the child – cross‐cultural sensi<vi<es seem to appear out of nowhere, even out of good inten9ons.
Courtesy of Compassion Interna9onal: hPp://blog.compassion.com/what‐should‐i‐do‐if‐my‐sponsored‐child‐contacts‐me‐via‐facebook/#ixzz37TRvUs5A
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I was aware and followed the process …
• In situa9ons like this, the country office works with the development center staff to remind the child of our guidelines regarding direct contact with sponsors. The center staff also makes sure it was indeed the child who ini9ated the contact.
• If you are contacted by your sponsored child outside of Compassion’s portals (e.g., by phone, e‐mail, Facebook, TwiPer, etc.), please don’t respond, even to say, “I’m sorry but I can’t talk with you in this manner.” And please let us know about the contact.
• If it happens in Facebook or TwiPer, please use the site’s “block” feature to block the person from asking you to be their friend. This may sound harsh, but please try to imagine what could happen if these guidelines weren’t in place.
Courtesy of Compassion Interna9onal: hPp://blog.compassion.com/what‐should‐i‐do‐if‐my‐sponsored‐child‐contacts‐me‐via‐facebook/#ixzz37TTqF2NI
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A safe and happy ending arer all ...
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Inside her special book (Bible)
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The top demographic trends for every major social
network – as of February 9, 2015 • Facebook remains the top social network for U.S. teens. Nearly half of teen Facebook users say they're using
the site more than last year, and Facebook has more daily teen users than any other social network.
• Instagram has edged out Facebook and TwiPer in terms of pres9ge among young users. U.S. teens now describe Instagram as "most important," while Facebook and TwiPer lost ground on this measure, according to Piper Jaffray's twice yearly teen survey. The survey also found that 83% of U.S. teens in wealthy households were on Instagram.
• LinkedIn is actually more popular than TwiPer among U.S. adults. LinkedIn's core demographic are those aged between 30 and 49, i.e. those in the prime of their career‐rising years. Not surprisingly, LinkedIn also has a pronounced skew toward well‐educated users.
• TwiYer has begun to lean worryingly toward male users, whereas previously it was a more gender‐balanced social network. Pew found that 22% of men use TwiPer, while only 15% of women do.
• YouTube reaches more adults aged 18 to 34 than any single cable TV network. Nearly half of people in this age group visited YouTube between December 2013 and February 2014, according to Nielsen. It was rated by millennials as the top place to watch content, ahead of digital and TV proper9es like Facebook and ESPN.
• Snapchat is the youngest social network of all. More than six out of 10 Snapchat users are in the 18‐to‐24 age group, compared to 28% of Instagram users, according to a survey by Informate.
Source: hPp://www.businessinsider.com/2015‐social‐network‐demographic‐trends‐2015‐2#ixzz3UaDz3peV
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Why Hackers Love Organiza<ons Who Use
Social Media
AZer all, cybercriminals
want to get as much
informa9on as they can
to find a way to
spoof your customers.
hPp://www.forbes.com/sites/sungardas/2015/02/24/why‐hackers‐love‐companies‐who‐use‐social‐media/
This kind of personalized
communica9on is lethal
when combined with social
engineering. Hackers know this
and will exploit this.
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10 New Social Media Apps to Watch for 2015
• Storehouse: ‐ Have you ever wanted to do more than just share your photos and add text? Storehouse is a new mobile app that addresses that desire. They say it
lets you “share your stories as they happen.”
• Moment: ‐ Are you trying to spend less 9me on your phone or mobile device and more 9me in the real world? Moment helps alert you to how much you actually
use your iPhone or iPad by tracking your 9me spent on your device each day.
• Secret: ‐ Ever have something that you absolutely must share on your social network, but just can’t face the consequences of pos9ng it? Secret is your answer, it
allows you to share updates anonymously with your friends, and if your friends “love” it by clicking the heart icon, then their friends will see it too.
• Everyware: ‐ This app is from a new startup company that is developing a very interes9ng concept for an app that can serve to replace many other apps on your
phone because it can manage special offers or deals, check‐ins, mapping to loca9ons, reviews, and appointments or dinner reserva9ons
• Wanelo: ‐ The name for this shopping app comes from merging ‘want, need, and love’. There are currently over 11 million users on this new but growing app
that features millions of different products from all types of retailers from big brands to Etsy independent sellers
• Nudge: ‐ Connects your health to your fitness tracking. It works in conjunc9on with apps like RunKeeper, Moves, Fitbit, and more and gives you a Nudge Score.
• IboYa: ‐ Is a shopping rebate app that works with 200 of the largest retailers like Walmart, Target, Best Buy, Sephora, and Whole Foods. Next you buy the
featured products and verify your purchases by taking a picture of your receipt. Then IboPa pays you cash to your PayPal or Venmo account or via a giZ card. If
you join via Facebook, your friends will automa9cally join your IboPa team. The more friends, the more bonuses can be earned through teamwork. Bonuses add
up to extra cash and are added to the bonus sec9on of the app on a regular basis.
• Opoli: Is a compe9tor app for the more well‐known start up Uber where you book a ride via the app. However, the difference with Opoli is the added safety
factor. All Opoli drivers are commercially licensed and insured professionals.
• SideChef: ‐ If you like to cook but need detailed instruc9ons or are just learning to cook, then SideChef is a great app to help you look like a professional,
seasoned chef. If you need coaching, this app does everything for you from providing recipes, audio and visual direc9ons, voice command technology, 9mers,
and even tutorial videos. There are over 1,000 step‐by‐step recipes on the app including ones from new and notable chefs or food bloggers so you can browse
recipes and even add your own to the cookbook. On top of all that, the My Table feature keeps a photo journal of everything you’ve cooked using the app.
• Pensoul: ‐ Is a graphic design app and It shows the scale and detail of images at the same 9me. It can be magnified up to 1 million 9mes without graphic quality
deteriora9on
hPp://www.socialmediatoday.com/content/10‐new‐social‐media‐apps‐watch‐2015
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What Comes Next?
5 Social Media Trends for 2015 • Major social networks baYle harder for your wallet – Facebook to facilitate money transfers
• Niche social networks con<nue to rise … but will Ello, Yik Yak, tsu … last?
• Shopping finally comes to social media – TwiPer and Facebook beta‐tes9ng “buy” buPons
• Smart devices get even smarter, to users’ benefit ‐ thermostats, bathroom scales and refrigerators to wearables like fitness bracelets and smart watches are now collec9ng data and zapping it off wirelessly to the Internet.
• Increasing demand for (truly) private social media gives way to the real thing ‐ anonymous and ephemeral social networks—Snapchat, Secret, Whisper, Yik Yak and Telegram, to name a few—surge in popularity
: hPps://www.linkedin.com/pulse/what‐comes‐next‐5‐social‐media‐trends‐2015‐ryan‐holmes
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Be Careful
• Use Social Media wisely
• Protect Your Iden9ty, Privacy and Reputa9on
QUESTIONS?
@NTXISSA @NTXISSA
Thank you
The Collin College Engineering Department
Collin College Student Chapter of the North Texas ISSA
North Texas ISSA (Informa9on Systems Security Associa9on)
NTX ISSA Cyber Security Conference – April 24‐25, 2015 72
