Embed Size (px)
DESCRIPTION
As technology becomes more central to daily life, new channels for engagement emerge and reshape the playing field for audience development. It's critical for organizations to revisit their strategy for patron engagement, both in-person and online. Vendini's Live Webinar "Social Media & The Current State of Arts Marketing" will show you how to tap into what is trending with online & mobile marketing. You learn about social media & mobile best practices, tools for measurement, and strategies that will help turn your marketing efforts into ticket sales. You’ll Learn: - Social Media Marketing Best Practices - Mobile Marketing Strategies that Work - How to Measure Your Growth in Terms of Dollars - New Tech Trends that Will Give You a Fundraising Boost Speakers: Keith Goldberg Vice President of Marketing David Maurer Product Marketing Manager
Citation preview
Social Media & The Current State of Arts Marketing
Welcome to Vendini’s Live Webinar #VendiniArtsMktg
#VendiniArtsMktg
@Vendini
Join the Conversation:
Facebook.com/vendini.inc
LinkedIn.com/company/vendini.inc
For more info: www.vendini.com (800) 901-7173
Keith Goldberg Vice President of Marketing Speaker
David Maurer Product Marketing Manager Moderator
#VendiniArtsMktg
Meet the Speakers
#VendiniArtsMktg
Table of Contents: #VendiniArtsMktg
1. The Current State of Arts Marketing
2. How Social Media & Mobile are Affecting Engagement
3. ROI, Analytics, & Tools
4. Online Trends to Watch For
Connecting with your Patrons has taken on…
new forms of communication.
(picture taken from Mercury Theater, Chicago, IL)
Redefining Arts Promotions 99%
86% 72% 27%
97%
50% Source: http://pewinternet.org/Reports/2013/Arts-and-technology.aspx
Of arts organizations have their own website
Host podcasts
Have a social media presence
Accept donations online
Sell tickets online
Publish a blog
#VendiniArtsMktg
The complete experience
Build trust and deepen the experience each
step of the way.
Execute at each touch point.
YOUR PATRON
Website, Online Ads, Email Marketing
Online Reviews & Social Media
Ticket Sales, Box Office Staff, &
Volunteers
Fundraising & Community Involvement
ONLINE
OFFLINE VENUE
WORD OF MOUTH
#VendiniArtsMktg
Social & Mobile Game Changer
#VendiniArtsMktg
Social Media: Your Access to Your Advocates, Patrons & Future Audiences
Mobile: Your Opportunity To Make a Great
Patron Experience
#VendiniArtsMktg
Consumers are 71% more likely to make a purchase based on social media referrals 70% believe consumer opinions from total strangers 44% of marketing emails are opened on smart phones 36% of online ticket sales are made from smartphones
Online Word of Mouth
http://www.musicalamerica.com/specialreports/TICKETS_2013.pdf
How can I gain a positive ROI on my
social media channels?
What can I do to grow my social
media presence?
Social Media
Today’s Patron Connected 24/7
Multi-Taskers On-the-go
Oversold
#VendiniArtsMktg
Social Media Strategy Earn Respect
Personalize Engagement
Listen, Monitor, Capture.
• Tell a story. • Share interesting, relevant content. • Don’t shamelessly self-promote.
• Focus on one channel to maintain content & tone.
#VendiniArtsMktg
Earn Respect
Personalize Engagement
Listen, Monitor, Capture.
• Showcase your voice & identity. • Reward followers with exclusive content. • Compliment online engagement with a fantastic in-person experience.
• Incentivize & reward followers. • Cross-promote.
Social Media Strategy #VendiniArtsMktg
Earn Respect
Personalize Engagement
Listen, Monitor, Capture.
• Listen, don’t just broadcast. • Monitor mentions & know your advocates. • Track post popularity to hone in on what resonates.
• Capture followers’ contact information to stay in touch via other channels.
Social Media Strategy #VendiniArtsMktg
What can I do to improve my
patron’s mobile experience?
Mobile
Consider: How does your website display on different devices?
Try to find the purchase button.
#VendiniArtsMktg
Patron Experience Made Beautiful Responsive Web Design across all devices enables an optimal patron experience.
#VendiniArtsMktg
Why mobile strategy & responsive design helps
Respects the Patron’s Experience
1. One half of all local searches are performed on
mobile.
2. Purchase buttons are easier to find, on all
devices.
3. Consistent user experience conveys your brand
across all channels.
4. Helps make your site easier to find.
#VendiniArtsMktg
http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx
What should I be measuring? How should I measure it?
ROI, Analytics, & Tools
Analytics Cheat Sheet: SOCIAL
Follower Growth Sentiment
#VendiniArtsMktg
Engagement Level
Analytics Cheat Sheet: WEBSITE
Growth by Campaign
Visitors + Source
#VendiniArtsMktg
Level of Engagement
Free Analytics Tools to consider:
Website Social
*Hootsuite Klout
Bit.ly Facebook Insights
Google Analytics
*Quantcast
*These services have a free version & paid version.
#VendiniArtsMktg
Trends To Watch Consumer as the marketer Location-based offers & event discovery Gamification Crowdsourcing Emphasis on showing rather than telling
$
*
#VendiniArtsMktg
Keep the Conversation Going:
Keith Goldberg Vice President of Marketing [email protected]
David Maurer Product Marketing Manager [email protected]
#VendiniArtsMktg
@Vendini
Facebook.com/vendini.inc
LinkedIn.com/company/vendini.inc
For more info: www.vendini.com (800) 901-7173
