Slide 2 SOCIAL MEDIA: Strategies and Best Practices Slide 3
Slide 4 Session Goals Discuss Social Media Strategies and Best
Practices. Exchange ideas to help position your institution to take
advantage of the increased visibility inherent in todays social
media culture. Discuss challenges that Division III institutions
face related to the ever-changing social media landscape and
brainstorm ideas to overcome those challenges. Share resources for
educating institutions, coaches and student-athletes on relevant
social media issues. Slide 5 Panelists Nafeesa Connolly - Simmons
College Student-Athlete Kelly Anderson Diercks - Augsburg College
Associate Athletic Director/SWA David Kemmy - Roger Williams
University Director of Athletics Blake Timm - Pacific University
Sports Information Director Slide 6 Does Your Athletics Department
Have a Social Media Policy? Slide 7 Social Media Policies Slide 8
Creating a Social Media Policy Stay on brand Stick to basic
standards Target audience Numerous platforms What is the purpose?
Slide 9 Social Media Strategy Simmons College College-wide:Broaden
the reach of colleges messaging, reinforce the brand. Womens
leadership and success Value of a womens education Gender issues
Slide 10 Social Media: Simmons College Simmons Athletics: No social
media strategy. Created 3+ years ago. Updated twice a week,
depending on season. Promote large events (e.g., rival games,
community service, Blue Outs, awards). Created 2.5 years ago.
Updated every day if necessary. Instant updates (e.g., game-day
scores, wrap ups, links to website, academic/athletics
accomplishments). Spring 2014. Slide 11 Within or Independent of a
Specific Policy, Does Your Institution Monitor Social Media Use?
Slide 12 Monitoring Roger Williams University No specific
monitoring system in place. Communications and compliance staff
intermittently check team Facebook sites. Regular discussions with
coaching staff on exercising caution and discretion. We are
reactive instead of proactive at this point, from a university and
department standpoint. 189 million Facebook users are mobile only
making monitoring more difficult. Slide 13 Augsburg College Social
Media Central Slide 14 Pacific University Social Media Landing Page
Slide 15 Social Media: Simmons College Monitoring College-wide:No
Simmons Athletics:No Coaches discretion. May or may not check-in on
players pages. Slide 16 Social Media Monitoring Pacific University
Slide 17 Slide 18 How Does Your Institution Educate
Student-Athletes on Social Media Use? Slide 19 Educating Our
Student-Athletes Roger Williams University Hawk Leadership Academy.
Half-day workshop on social media. FROSH Orientation program for
all new student- athletes. Presented by upper classmen. Slide 20
Informing Student-Athletes A little bit goes a long way Beneficial
Social media is here to stay. Applicable in every day life.
Protection vs. Prevention Cant hold our hands but can inform us to
prevent situations. Unlimited Resources AD Assistant AD FAR Peers
SAAC Athletics Department Institution Professors Slide 21 Best
Practices Slide 22 Ask Yourself Is it something I would want on the
cover of a magazine? Is it something I would want my mom to see? If
it was in a commercial aired across the U.S., would I be proud?
Does this go against my values or morals? Slide 23 What to Cover
Pros/Cons. Branding and values. Real-world cases. As a
team/department/SAAC, what rules should we implement. How to be
yourself. Privacy settings. How to use social media to your
advantage. Slide 24 How Does Your Institution Use Social Media as a
News Source or Promotional Strategy? Slide 25 Social Media to
Promote Pacific University FACEBOOK News Stories and Announcements
Features Photos Game Promotions TWITTER News Stories and
Announcements In-Game Scoring Updates Fan Interaction Links to News
Stories YOUTUBE Highlight Videos Interviews Videos of Special
Events INSTAGRAM Photo Collages Instant Video Highlights Slide 26
Social Media to Promote Pacific University DO NOT REINVENT THE
WHEEL. Use web platforms to populate social media. SIDEARM Can post
stories to Facebook and Twitter at the same time stories are
posted. PRESTO SPORTS/D3SCOREBOARD.COM Can post to Twitter as you
post score updates out of the GameDay screen. Slide 27
Communicating News/Events Burden on communications/sports
information staff. Still ask them to put out there as much as we
can especially on Facebook pages. Value of team pages for targeted
audiences. Awareness of what student workers should/should not be
posting. 93% of marketers are using social media for business use.
Slide 28 Social Media: Simmons College Sending and Receiving
Information. Website. Facebook. Twitter. Blogs. Collaboration
between athletics and campus communication departments. Slide 29
Interaction with Coaches Personal accounts. No interaction
(friends, following, tagging, posting) until at least final season
is over. Professionalism. No conflicts of interest. Team-related
accounts. Anytime. Important information communicated via telephone
(call/text) and email. Slide 30 Social Media with the Team Official
Facebook page Parents Alumnae Students Campus Facebook group
(private) Team Facebook group (s econdary) Team, coaches, recruits
Updates Game day Memorable moments Slide 31 What Social
Media-Related Challenges Exist Under the Current Recruiting
Legislation? Slide 32 Recruiting Challenges Difficulty in keeping
track of things from a compliance perspective. PSAs communicate
freely this way. Our coaches should be on board with them. A lot of
confusion on part of Division III PSAs. Slide 33 National SAAC
Position on Legislative Changes 2012: Text messaging Support 2013:
Social media Opposed Slide 34 What Resources are Available to
Institutions Seeking to Provide Education Related to Social Media?
Slide 35 Resources People Janet Judge Chris Syme - CKSyme Media
Group (former SID, sports specialist) Other FieldHouse Media -
Fieldhousemedia.net CoSIDA - cosida.com Mashable - Mashable.com The
Complete Final Social Media Sizing Cheat Sheet http://bit.ly/1bKlLv
NCAA
programmingbit.ly/NCAAprogramming2014bit.ly/NCAAprogramming2014
Slide 36 Questions?
