Social Media

Standing Out In The CrowdLou Bonica

February 25th, 2010

Agenda

• What is Social Media?• www.linkedin.com• www.visualcv.com• www.facebook.com• www.twitter.com• www.google.com• www.youtube.com• www.technorati.com• Questions & Contact Information

What is Social Media (AKA Web 2.0)?

Don’t worry, we are not going to review them all and there won’t be a test!

Are you LinkedIn?

• A picture is worth a thousand words• Tell the world who you are and what you do• What are you doing now?• Fill in all website links, twitter and customize your link• Your summary allows 2,000 characters…..use them• Just like a resume, keywords are key• Get recommended…..let others talk about you• Ask and you shall receive• Personalize your connection invites. Don’t use the default

phrasing.• Join groups (i.e. Star Candidate For Hire)• Participate in discussions and answer questions• Don’t hide your connections without good reason• Connect not just because you know the person but because of

who they know as well• Use what you learn (i.e. interests, schools etc.)

LinkedIn Examples

Customize your link

Take full advantage of 2,000 character limit in your summary

Use keywords in your headline

Update your status frequently

Fill in all links and your Twitter account

2 LinkedIn Secrets Worth The Price of Admission

• Connect to people who are out of your network by joining groups they are in

• Find people who’s information is private through Google in this format:

"CEO at RMS Electric" LinkedIn

VisualCV – Bring Your Resume To Life

• Easy, interview type setup• Totally customizable• More creative than a typical resume• Add videos, presentations,

attachments, photos• Trackable• Easily exports to pdf format

VisualCV Examples

In social media all roads lead back to you.

See when someone is looking and from where.

Great for tracking follow-ups.

Facebook

Do you really want a prospective employer to meet your friends and family?The choice is yours.

TwitterFirst Some Definitions…

• Tweet: A text based post from you limited to 140 characters• Followers: People who are subscribed to your updates are fondly

known as tweeps or tweeple• Following: The act of following people by subscribing to their

updates or tweets• @: Use this when you are referring to a person in your updates. You

can prefix their username with @ to display their Twitter account in the update. (i.e. @LouBonica)

• Direct Message (D): Sending a direct message to your followers• Re-Tweet (RT): Used to quote a tweet to everyone who is following

you• Hash (#): When you want to tell something specific about some

issue or subject, you can prefix your subject with #• #in or #LI: Will cause your tweet to appear as your LinkedIn status• Check twitter logo in LinkedIn to have you status appear as a tweet

How Twitter Can HelpYour Job Search

• Stream job postings by following Career Builders, Monster etc.• Follow corporate recruiters• Follow recruiters• Network with industry specific contacts• Share like interests• Establish a personal relationship to get a jump on posted jobs• Keep up to date with industry related news• Keep up to date with general topics of interest• Go to http://tweetmyjobs.com and fill in your profile and tweet

your resume• If on VisualCV, tweet your VisualCV through the share function• Periodically mention your job search

TwitterHow Do I Get Started?

• Don’t follow your friends while signing up• Dress to impress• Use a link shortener – http://bit.ly/ (trackable)• Pros & cons of auto-follow• Go to www.twellow.com and set up a profile for twitter search• Some good tweeps to follow:

@guykawasaki - General interest topics@jobangels – Job search assistance@cenedella – Founder of The Ladders@timmoore – NYT Co general interest@jacobshare – Social media in the job search assistance@susanireland – General job search assistance

• Go to www.job-hunt.org Look for “Online Job Search Guide” link on the left hand side. Choose “Top 101 Job Tweeters For Job Search/Careers” link in the center of the page.

• When the “noise” gets to be too much, download a Twitter organizer such as Tweet Deck.

Twitter Examples

This….

…or this

You decide.

Profile section is key

Google…Is Your Friend

• Set up a Google profile• Set up Google Alerts• Periodically Google your name• Google prospective employers,

recruiters, hiring managers, potential positions a job posting may report to…you will be surprised at how much you can learn

Google Examples

Your homework assignment:

Google yourself today….

Google yourself at some point in the future after creating an online presence using these social media tools.

Note the difference.

Your homework assignment:

Google yourself today….

Google yourself at some point in the future after creating an online presence using these social media tools.

Note the difference.

I have the best LinkedIn profile…

…. or do I?

Google Examples

Alert sent to your email when someone Googles you.

Another way to rank high in a Google Search and provide links to other

pages.

You Tube, TechnoratiPlus a few others…

• Named the Top Social Media Innovation of the Decade• Probably the most viral channel with views in the millions (search

Evolution of Dance) 133M+ views• Search for executive interviews

• Internet search engine for searching blogs• Indexes of 112M blogs• Over 250M pieces of tagged data

And…• Write reviews on Amazon• Participate in discussion forums• Give feedback on blogs• Better yet, start a blog• Tie it all together with your email signature

• Go to www.glassdoor.com for salary infoOne More…

Contact Information