To schedule your post call 708.788.8100 or email at amyc@berwyn.net!Social media changed how businesses communicate with their audience, and in the past years, the BDC has nurtured an active following of Berwyn Believers through our social media platforms. As a benefit of membership at Tiers 3 and up, we extend the invitation to create a Social Media Spotlight for your business on our platform(s).

With over 7,000 (and growing) combined social media subscribers and post reach with a potential to reach over 30,000 eyes, your spotlight is featured to an active audience that shapes the trends in Berwyn. Whether experienced or new to social media, the BDC is here to help with your post and navigate the different platforms, so your message reaches the best-targeted audience.

You Social Media Spotlight is a partnership between your company and the BDC because this is social. Both parties must work together to gain the maximum reach.

BDC Responsibilities: • Uses the appropriate social media platform(s) to create and publish your Social Media Spotlight • Provides content tips, how to share, etc.

Member Responsibilities: • Share the post from your business and personal pages • Encourage your employees, customers and friends to do the same • Monitor comment activities on the post • Reply to questions and comments on the post to keep an ongoing conversation

There are several ways for you to generate content for your Social Media Spotlight. Original storytelling content is best.While you can also provide content from a recent article written about your company, an image or let’s say a new logo or even a video clip, original content in the form of a story is king.

Business Information:Business Name:Contact Name:Email:Phone/Cell:

Social Media Information:When would you like your post?

Identify a story worth telling: This is easier than you might think. Start with a success story within your company. This could be a new product or a big transaction. If nothing comes to mind, find a recent trend and reverse engineer it to find your story, or this could be a story about you.

Introduce the main characters: This is about your customer, not your product. That's right. Your customer experience should be center stage.

Ask yourself why? Why was this product created? Why do business with your company? Why is your solution better? The answers should provide context about your customer, specifically their need, in a way your audience can relate.

Introduce the supporting cast. This is where your company or product makes its debut. Let your customer experience tell or show how you made it possible for them to overcome their challenges.

Take a bow. Don't leave it to the audience to determine whether the ending was satisfying. Close with results that show your customer is living happily ever after.

SOCIAL MEDIA SPOTLIGHT FOR MEMBERS AT TIERS 3-6

Follow us: @WhyBerwyn @Berwyn Development Corporation

STORYTELLING WORKS BEST AND HERE’S WHY

FORGET THE SALES MUMBO JUMBO, ESPECIALLY ON

SOCIAL MEDIA.

USE A PEOPLE-CENTRIC

FORMULA THROUGH STORY TELLING.

REACH THE HEARTS AND MINDS OF YOUR CUSTOMERS.

THINK PEOPLE BEYOND PRODUCTS.

ONCE YOU GET YOUR SOCIAL MEDIA SPOTLIGHT

POSTED: TEAMWORK IS IMPERATIVE TO GAIN MAXIMUM

POST REACH.

OWNER AND EMPLOYEES NEED TO INTERACT WITH

THE POST BY COMMENTING, GIVING THE POST A LIKE, AND SHARING WITH THIER

NETWORKS.