Social Media Slide Deck2

8/9/2019 Social Media Slide Deck2

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with Strategic Communications

The New Marketing Paradigm: Social Media in a B2B Setting

Enterprise Sales SupportUsing Social Medial to Support the Enterprise B2B Sales Cycle

Moderator:

Ian F. Strain-Seymour, Director of Product Strategy & Development, Apogee Search LLCPanelists:

Adam Mertz, Product Marketing Manager, Jive Software

Jay Hallberg, Co-founder & VP of Marketing, Spiceworks

Steve Lunceford, Director, Public Sector Strategic Communications, Deloitte Services LLP


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Social Media Webinar Series

The New Marketing Paradigm: Social Media in a B2B Setting

Using Social Media to Target the C-Suite and Close Deals

Price for SIIA Members: Free, Non SIIA Members: $89 Monday, November 2 - 1:30pm -

2:30 pm EDT

Social Media for Brand Awareness, Thought Leadership and Other Traditional PR

Activities

Price for SIIA Members: Free, Non SIIA Members: $89 Monday, December 7th - 1:30pm -

2:30 pm EDT

http://bit.ly/socialwebinars

Twitter Hashtag: Use #SIIA to ask questions!


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Software & Education Nomination Deadline:Oct 16, 2009Content Nomination Deadline:

Oct 7, 2009

http://www.siia.net/codies

For more information contact Lisa Mithcell-Brooks,[email protected]


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Keynotes:

Lars Dalgaard

CEO, SuccessFactorsZach Nelson

President and Chief Executive Officer, NetSuite, Inc.Michael Lock

Director, Americas Sales & Operations, GoogleEnterprise

http://www.siia.net/ondemand


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Adam MertzJive Products Team

@adammertz or [email protected]


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Jive Provides Social Business Software SolutionsJive Provides Social Business Software Solutions

Largestsocial business software company in the world

Leaderin Forrester Community Wave

Visionaryin Gartner Magic Quadrant

International operations

Sequoia Capitalbacked (Google, Apple, Oracle) 2,500+ customers
http://communities.vmware.com/home.jspahttp://lifetimefitness.mylt.com/index.jspahttps://www.scheelssports.com/clearspace/index.jspahttp://connect.mypath.com/mypath/index.jspahttp://na.blackberry.com/eng/myblackberry/myblackberry-intro.jsphttps://cisco.hosted.jivesoftware.com/index.jspa?ciscoHome=truehttp://www.ireport.com/https://community.emc.com/index.jspahttp://communities.netapp.com/index.jspahttp://smallbusinessonlinecommunity.bankofamerica.com/index.jspahttps://cw.sdn.sap.com/index.jspahttp://forums.nike.com/category.jspa?categoryID=3


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Marketers Need to be Thinking HolisticallyMarketers Need to be Thinking Holistically


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Social Business Software is Transforming BusinessSocial Business Software is Transforming Business

Increase traffic from search engines

Accelerate time to-revenue

Gain market insight

Improve customer loyalty

Bridge the marketing and sales divide

Example
https://cw.sdn.sap.com/index.jspa


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https://channelcommunities.intel.com/index.jspa

Channel VoicePartner Community

Our customers have an invaluable resource for connecting with peers todiscuss Intel products, sales strategies, and market opportunities.

Our customers have become more effective at selling Intel Products.

Deeper customer engagement

Faster & better responses tocustomer questions

Reduced operational costs

Results

Partner Example
https://channelcommunities.intel.com/index.jspahttps://channelcommunities.intel.com/index.jspa


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MagentaNation allows people toconnectwith each other, findresources,sharebest practices, askquestions, and to continuouslylearn.

Jenny Moran, Channel Manager for the Business Sales Team

MagentaNationB2B Sales Team Community

Sales team more tightlyaligned

Faster sales cycles

High on-going engagement

Shorter ramp-up time

Results Sales Enablement Example


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NI CommunitySocial Media Landscape

Buzz Monitoring + Team Collaboration+ Public Community

Conversationtrends

monitored

(Facebook,YouTube,

Twitter,

etc.)

Rapidcrossteamcollaborationonproactiveresponses Postsmadewithintheircommunity RepliesmadeonthesocialwebwithlinkstoNIs

community
http://decibel.ni.com/content/groups/niweek/blog/2009/08/06/word-on-the-street-robots-rock-enough-said


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Four Things Ive LearnedFour Things Ive Learned

Plan for the long term but get started now

Think dialogue, not monologue

Devote on-going resources

Quantifiable ROI is being seen at every

stage of the marketing funnel


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Thank You!Thank You!

Jives Business Conversations Community

www.jivesoftware.com/jivespace

Engage with peers about Social Business Software

Ask Learn Share Connect

www.jivesoftware.com

@adammertz or [email protected]
http://www.jivesoftware.com/jivespacehttp://www.jivesoftware.com/http://www.jivesoftware.com/http://www.jivesoftware.com/jivespace


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Jay Ha llbergCo-found er & VP Ma rket [email protected]@jay_hallberg

Growing B2B Sales in the IT Community


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Spiceworks: Where IT Works

775,000 IT Pros,

1,000+ join every day

Spend $121B each year,

support 25 M employees

Do their work in the 1st

Social Business App forIT Pros

Over 150 technology companies research, market, sell & manage their

IT products & services in Spiceworks.


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The CIOs of SMBs89% are the IT Dec ision Maker or

Influenc er a t their Company

Average Annua l IT Bud get: $110,000

Typ ic a l titles: IT Direc tor, IT Mana ger,Network Ad min, Tec h Consulta nt, SI

Work in teams of 1 - 5

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Decision Maker Influencer Other


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Their Job Before: IT Chaos


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After Spiceworks: IT Simplified


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Social Media in an IT Pros Workflow


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The Spiceworks IT Network

39M Devic esAdding 1.6M / mth

$121B in annua l IT spendGrowing @ $4B / mth

22.4M desktops, 5.4M printers,4.5M servers, 3.6M laptops, 4.8 XBstorage, 3.1B software installs

156M interactions, 27M alerts, 8M tickets,75,000 IT discussions in 500 groups,15,000 product rated & reviewed

460M MinutesAdd ing 40M / mth

775,000 IT ProsAdd ing 1,000+ / day


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One Place for SMB Marketing

Research

Engage

Market

Sell

775,000 IT Pros

QualitativeSurveys

CommunityDiscussions

Events &User Groups

App AdsSpiceMail

Buyers Club

Widgets

Lead Gen

BrandAwareness

IT servicesin the Workflow

Closed Loop Marketing Pla tform

Webinars

MarketAnalysis


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Whos Who of Technology Brands

100s of c ompanies ac c essing SMB with Sp ic eworks


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What Weve Learned

Bring the A Teamto your markets field Develop custom resources

based on their feedback

Measure ROI beyond theclick and lead

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Engage with highgain questions

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Steve Lunceford

Integrating Social Media into overallstrategy/process


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Copyright 2009 Deloitte Services LP. All rights reserved.25 SIIA October 5, 2009

Deloitte highly visible on social channels

Social MediaSite

Site statistics Deloitte Search Statistic1

100 million membersRank #3 in internet traffic

10 hours of video uploaded every minute

1,050 user contributed videos mentioningDeloitte

200 million active usersRank #4 in internet traffic#2 social networking site

500 groups relating to Deloitte470 events relating to Deloitte

Rank #95 in internet traffic

42 million members

70,088 current Deloitte employees

Deloitte in the top 10 of most searchedcompanies

17 million usersRank #39 in internet traffic#3 social networking site

918 Tweets in the last 7 days mentioningDeloitte

Rank #8 in internet traffic9 million members

81,400 Blogspot.com pages mentionDeloitte292 new blogs in the last 24 hours

Rank #7 in internet traffic Deloitte Touche Tohmatsu page has beenedited 1,847 times by 520 different people


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Visibility Telesales/Lead Generation
http://e/WEBINAR%20RECORDINGS/htttp:/govtwit.com/


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Growing Social Engagement

Use new channels

Harness power of employee networks
https://www.deloittenet.com/AboutDeloitte/FirmStructure/TheEdge/StraightTalk/edgeambassador.htm


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Recruitment via Facebook & LinkedIn


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D-Street


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D-Wiki


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Deloitte on Yammer (Unofficial)


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About Steve Lunceford

Steve Lunceford has 20 years experience in media relationsand corporate communications, working with keyinternational, U.S., local and trade media on behalf of firmssuch as Deloitte, Sprint, Choice Hotels International,BearingPoint, RadioShack and the NFL.

He has broad-based expertise in corporate positioning andraising awareness for brands and business/consumerproducts and services; supporting a variety of industriesincluding enterprise IT and wireless, public sector,broadband and hospitality/travel.

Mr. Lunceford is an expert in crisis communicationsplanning and execution, and is an evangelist for the use ofnew media technologies to help achieve traditionalcommunications objectives. He is the founder ofGovTwit.com, a directory of government using Twitter, anda co-host of Gov20Radio.com, a weekly podcast about theuse of social media in government.

[email protected]@dslunceford/@GovTwitFacebook.com/dslunceford
http://govtwit.com/http://gov20radio.com/mailto:[email protected]:[email protected]://gov20radio.com/http://govtwit.com/


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Q&AJay Hallberg

Co-founder & VP [email protected]@jay_hallberg

Steve Lunceford

Director, Public Sector StrategicCommunicationsDeloitte Services [email protected]@dslunceford/@GovTwitFacebook.com/dslunceford

Ian F. Strain-Seymour

Director of Product Strategy &DevelopmentApogee Search [email protected]+1.512.583.4200 x304@ifss

Adam Mertz

Product Marketing Manager

Jive [email protected]@adammertz

Documents

Social Media Slide Deck2