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Amy presents Social Media at GEPAR
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Does Social Media have you PUZZLED?
AMY SMYTHE HARRISBroker Associates, GRI, CRS, E-Pro, GREEN
HAR & TAR Instructor/Train the Trainer-6 years
HAR Director 2009/NextGen Advisory Group
TAR Professional Development & Professional Standards 2009 & Technology for 2010
NAR Communications Committee for 2010
NAR YPN
What is Social Media??A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Social networking has encouraged new ways to communicate and share information. Wikipedia
What is Social Media??You have been doing it in person
Now you are also doing it virtually
Why should you use in Real
Estate?*I don’t have time for this!!!
*Facebook is for young people
*Twitter what??? Tweets….I’m lost!
*Social Media is a Fad
WHY???
It’s FUN & It’s FREE
*Why should I use this in real estate?
IS SOCIAL MEDIA A FAD?
Social Media Sites
Twitter.com
Facebook.com
Linkedin.com
Twitter*Called micro-blog
*Limited to 140 characters
*Fast-flowing river
*Twitter Statistics
TWITTER TOP FOLLOWERS
TWITTER USER FEB. 2009
TWITTER STATS SEPT. 2009
*Follow me on Twitter - SHARE
*Language- DM, RT, Tweet, #hashtags
*Search of what people are “talking” about
*Use bit.ly, tinyurl.com or ow.ly
*Tweets post to google.com
TwitterSuccess=How many contacts?(it’s a smaller number than you think?)
•Annual Income goal (divided by)•%Commission your firm charges (divided by)•Average home sales price in your market= (#number of sides per year)
3-5 years to 7-10 years (Average is 6)
TwitterSuccess=How many contacts?
Multiply your annual sales target # by 6
Divide the result by 2 (referrals, buy & sell with you)
= Number of people you should be connected with
TwitterSuccess=How many contacts?
Annual income goal - $80,000 $80k/3%/$115,000 (avg.sales price)=23 transactions
23 by 6=139139/2 =70
70 people you need to be connected with
Twitter Websites *twazzup.com
*twitteraholic.com
*twitip.com
*postrank.com
*ping.fm
*blip.fm
*mrtweet.com or @mrtweet
*tweetdeck.com
*twitpic.com
*oneforty.com-Collection of all twitter sites
Fastest growing age group on FB?
STATISTICS
How many people on Facebook?
Top Application?
Who has most friends on FB?
35 years and older
Over 300 million active users
Farmville
Michael Jackson, then Barack Obama
*Friend site/Social Networking
OVERVIEW
*Not limited to 140 characters
*More applications available
Add Multi- Media,Blogs,Listings,Birthdays, etc
*Slow moving river
*Communicate the right way
Facebook Manners
*Be nice and friendly-don’t steal friends
*Build relationships -don’t sell you
*Don’t post too much
AMY'S FACEBOOK
*Time Management
Facebook Tips
*10 to 1 rule
*Good Status Updates vs. Bad Status Updates
*Use good content
*Join Groups
*Use lists
*Privacy Settings
*Profile Pic & Info.
*Promote other businesses
*Send message when adding friend
Facebook Tips
*blip.fm
Facebook Websites
*twitter.com
*ping.fm
*digg.com
*realtor.org
*mashable.com
*hgtv.com
*youtube.com
*eyejot.com
*jott.com
*tokbox.com
*posterous.com
*delicious.com
*issuu.com
*postlets.com
*loopt
*Very professional
*great for introductions
*Questions & Answers
*great for referrals
*Build your profile
*import Outlook contacts
*Find your “speaking platform”
Summary
*Listen to the consumer
*It is only a TOOL
*Integrate into business
Digital Handshake by Paul Chaney
Groundswell by Charlene Li
Twitterville by Shel Israel
Q & A time
