8/12/2019 Social Media Press Release II
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New research shows popularity of Facebook & WhatsApp in
Dar-es-Salaam
New research from Wilson Raphael finds that Facebook and YouTube
are popular amongst Dar-
es-Salaam Internet users !obile application Whats"pp towers o#er
other apps like Instagram
when it comes to popularit$ amongst those who were sur#e$ed In a
sur#e$ of around %&&
respondents' we can shed new light on how users are interacting
with social media and mobile in
Dar-es-Salaam
Facebook flourishes in Dar-es-Salaam; YouTube rowin in
popularity
Facebook is #1 in the charts of social media sites from our
respondents. 425 people answered
the question of what was their favourite social media site from
a selection that included
YouTube Twitter and !inked"n. $% of respondents said that
Facebook was their favourite socialmedia site. &Facebook's
popularit( proves that
YouTube was ne)t with 11.5% of participants sa(in* that it was
their favourite website.
&YouTube's *rowin* popularit( in +ar,es,-alaam proves that
"nternet speeds are *ettin* faster
and "nternet is becomin* cheaper as more people are accessin*
online video. e e)pect
Tan/ania's YouTube en*a*ement to increase in the future to *row
this trend0 said a*em
Tibaiuka operations mana*er of ilson 3aphael.
WhatsApp!s rise to "ominate mobile apps in Dar-es-Salaam
hatspp a mobile messa*in* app is provin* its worth amon*st our
surve( respondents. 41$
respondents out of the 5 surve( participants took part in this
question. hen asked what was
their favourite mobile app out of a selection hatspp was the
clear winner. 6f the surve(
respondents who replied to the question 2.5% of respondents said
that hatspp was their
favourite mobile app.
"nsta*ram the popular mobile photo,sharin* app came in 2ndplace
in the 6l(mpics of mobile
apps in +ar,es,-alaam. 2% of those who replied to the question
chose "nsta*ram. 7rdplace
came to 889 8lack8err('s mobile messa*in* app with % of
respondents sa(in* it was their
favourite.
&hatspp's dominance shows that +ar,es,-alaam is followin*
worldwide trends of hatspp's
adoption as one of the top mobile messa*in* apps in the world. e
are thrilled to see
hatspp doin* so well in our cit( : the mobile app is available
across all platforms unlike
"nsta*ram or -napchat which proves its' popularit( across a
diversit( of mobile phone users0
said a*em Tibaiuka operations mana*er of ilson 3aphael.
8/12/2019 Social Media Press Release II
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s this research shows social media and mobile messa*in* are
e)plodin* in popularit( in
emer*in* markets such as Tan/ania. This be*s the question that
tech start,ups need to look at
emer*in* markets for *rowin* their user bases.
Notes to the #"itor
5 surve(s were *iven to respondents in +ar,es,-alaam
face,to,face in differentnei*hbourhoods of +ar,es,-alaam to *et a
diverse pool of results. 3espondents were
not paid for their participation in the surve(.
The research was conducted b( ilson 3aphael from +ecember 217 :
;anuar( 214. For an( questions about the surve( please contact
ka*em
