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Innovative MarketingOr: How I Learned To Stop Worrying and Love Social Media
#OEDASummit
MarketingStrategistBrand IdentificationCreative Direction
Social Media
This is a work of fiction. Names, characters, places, and incidents either are the
product of the author’s imagination or used fictitiously. Any resemblance to actual persons,
events, or locales is entirely coincidental.
Consumer
Creator
Who’s your audience?
Primary Audience
Secondary Audience
Who GAS?Who gives a ?
What’s your voice?
PurposePersonalityLanguage
FTZ
EngagementPlatformsFunctional HashtagsVideos and PhotosInfographicsLists
InteractionFun HashtagsCalls to ActionQuestions
Parasocial Interaction and the
“Illusion of Intimacy”Jennifer Anette Lueck (2012)
Site Location Professionals
Target Industry Businesses
Target IndustryNews
Business News
Economic Developers
Discussion Groups
.@Google Will Be Powered Completely by Clean Energy This Year http://dlvr.it/N1SMlK#cleanenergy #energy #econdev
Here's a look at an interesting new road construction option. http://dlvr.it/NKxNFk#econdev #logistics
Cool article about how empty industrial buildings are becoming data centers http://dlvr.it/MT35CF #econdev #datacenters
See the Top #Distribution Center Site Selection Trends From 2016 http://dlvr.it/NT41FL#econdev
Juniper County, FL @JuniperCountyFL
See why experts expect oil prices to continue to rise: http://dlvr.it/NF63VT#econdev #oil
.@SiteSelection ranks #JuniperCounty, #Florida #4 #BestCountyinAmerica for #Manufacturing in #2017.
Cool article: http://dlvr.it/WM47CH http://dlvr.it/NT41FLJuniper County, FL @JuniperCountyFL
Check out our friends at @FloridaEDC. They’re doing great things down here! #FollowFriday #econdev
Thinking about relocating? Take a look at all of our available sites & buildings: http://dlvr.it/JE87GN #econdev#manufacturing #automotive
.@UCF partners with @VaughnInc to create CNC Operator certificate program: http://dlvr.it/WM47CH #econdev #manufacturing #workforce
.@OlsenFiber announced it’s expanding its Juniper Co, FL facility and will create 120 new jobs: http://dlvr.it/NT41FL#econdev #fiber #jobs
Juniper County, FL @JuniperCountyFL
Check out this @Inc article on how @GroceryDirect bounced back after Hurricane Crystal destroyed its entire delivery fleet.
Juniper County’s unemployment rate is at a five‐year low!Juniper County, FL named the fastest growing county in Florida! #WhoDaBest? #WeDaBest!
Learn more about Juniper County here: http://dlvr.it/N1SMlK #WhoGAS
Juniper County, FL @JuniperCountyFL
Juniper County, FL kicks off #ManufacturingWeek with a tour of @JRWelding #econdev #manufacturing
Congrats to @BlueCoconut for breaking ground on a new distribution center here in Juniper County, FL! #WelcomeHome #econdev
Are you going to #SEDCATL? Jack and Kelly will be there representing Juniper County, FL! #econdev @SEDC
Congrats to Sonja Diaz for being named Florida Economic Development Director of the Year! #econdev
Juniper County, FL @JuniperCountyFL
Excited to be taking the @WellensLtdleadership team on a site visit today. Fingers crossed! #ImAboutToBeFired
#SEDCATLHere are the minutes from the Juniper County Economic Development Council’s monthly meeting http://dlvr.it/N1SMlK
Congrats to @GibsonHSMarching Gators for placing third in this weekend’s Bellevue Band Bonanza! #GoGators!
The flooding on the south end of town appears to have slowed. Roads may still be under water, so proceed with caution.
Juniper County, FL @JuniperCountyFL
Social Media Calendar
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Post on Social Media
Colleen Walton @colleenrwalton
Any questions?