Social media presentation Cert II IT v1.1

Social Media

Social Media

Is defined as "interactive web platforms via which individuals and communities share, co-create, discuss, and modify user-generated content”[1].

In the year 2012, social media became one of the most powerful sources for news updates through platforms like Twitter and Facebook.

Wikipedia 8/10/12

What is Social Media?

Created by: Katrina Hamer, October 2012

http://en.wikipedia.org/wiki/Social_media


Variety of media for the purpose of social networking.

“Media” are the tools we use Two or more people interacting for a specific

purpose. Social means engagement Crowd sourcing Social Business

Social Media


Six classification schemes by Kaplan and Haenlein (2010):

collaborative projects (for example, Wikipedia), blogs and microblogs (for example, Twitter), content communities (for example,YouTube),

Social Media Classifications

http://en.wikipedia.org/wiki/YouTube


social networking sites (for example, Facebook, Twitter),

virtual game worlds (e.g., World of Warcraft), and virtual social worlds (e.g. Second Life).

Classifications Con’t

http://en.wikipedia.org/wiki/World_of_Warcraft

http://en.wikipedia.org/wiki/World_of_Warcraft

http://en.wikipedia.org/wiki/Second_Life


Currently Facebook is the most popular Twitter is the most common blogging tool

Twitter & Facebook used in the QLD floods:http://cci.edu.au/about/media/social-media-vs-the-floods

Popular Tools and Applications

http://cci.edu.au/about/media/social-media-vs-the-floods




A short video on using social media in business:

http://www.commoncraft.com/video/social-media-and-workplace

Social Media in Business





What Young People & Business are Doing with Social Media?

Source: Yellow Social Media Report – June 2012



The General Public & Social Media


What Sites are Used?



Time Spent on Sites



Is Your Boss Your Friend?

Source: Yellow Social Media Report – June 2012Created by: Katrina Hamer, October 2012


Other Statistics


TweeterFacebookMyspaceLinkedinTumblerYouTubeFlickrNing

Social Media Applications

BlogsWikisPinterest – online StumbleUponDel.icio.usPicasaGoogle+LiveJournal



1. Be patient. The communities don’t happen overnight. If you try and force it, it just seems inauthentic.

2. Be authentic. If your company has positive vibes to it in real life and your employees like to come to work every day for the creative, stimulating environment, that’s going to show in any form of marketing you do.

3. Be a part of it. Develop an online community around your brand.

4. Be supportive. Listen to what your community does. Don’t be afraid to let them steer you.

Taken from: http://www.businessreviewaustralia.com/marketing/viral/the-crowd-goes-wild-for-threadless

Tips for Business Users


http://www.wispa.com.au/social-media-marketing/

http://www.businessreviewaustralia.com/marketing/viral/the-crowd-goes-wild-for-threadless

http://www.businessreviewaustralia.com/marketing/social-media/best-social-media-practices-for-businesses

http://en.wikipedia.org/wiki/List_of_social_networking_websites

Useful Links












CopyrightInformation stored is owned by the creatorHowever is available to everyoneEnsure you know the regulations of sites used

PrivacyProtecting your privacy isn’t easyInformation is still on servers after you delete itCheck options that allow for privacy settings

Issues


Security Use appropriate usernames and passwordsKeep passwords secureEnsure you sign out

TrustUse appropriate trust levels;Public, Family, Friends, Colleagues

Issues Con’t


Activity 1:Social Media Tool Type

Popular Software Features or Use

Micro Blog Tweeter Content smaller than a normal blog

Music Sharing Soundcloud Create, record and share sounds and music

Photo Sharing Flickr Upload and share photos

Social bookmarking Del.icio.us Bookmarking favourite websites

Social network Facebook Share ideas, views and interests (Facemash

Social News Slashdot User posted news stories

Video Sharing Shareyourworld Upload and view video clips

Virtual World Moove, Second Life Online community of a simulated environment

Wiki MediaWiki Website allowing user collabrative content


Blogs and Microblogs Photo, music and video sharing Social bookmarking Social networks Wikis RSS feeds (not specifically social networking)

Compare Tools & Applications


Netvibes Igoogle Newsgator Google Reader

RSS Feeds


Access the “Try This” section of Topic two Try out the following:

Social Media Wiki MicroBlogging RSS feeds Pod Casting

Try out Sites


Review one Social Media Type

Access the activity from Moodle for more information

Activity 2

Check it out!


There are a number of steps involved:

Determine the business needs Identify the tool or application to use Initiate the tool – create and set up the

preferences Establish the interface – content, images etc Commence the social networking interaction Test and evaluate the tool Present findings

Set up and Use Social Media


Create & Use a Wiki

Access Activity 3 from the Moodle site for details

Activity 3


Social Media What is It? Categories of Social Media Types of Social Media Tools and Applications Current Statistics Using Social Media in a Business

environment Using Social Media

Summary


Questions


Thanks for listening

The End

Documents

Social media presentation Cert II IT v1.1