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SEO 101
DANIEL ROWLESCEO TARGETINTERNET.COM
CIM FELLOWGOOGLE TRAINER
ASSOCIATE PROFESSORAUTHOR
SEO IN CONTEXTSPIDERS
KEYWORD RESEARCHON-PAGE OPTIMISATION
LINK BUILDINGSOCIAL SIGNALSMEASURING SEO
SLIDESTOOLKITPODCAST
LATEST TRENDS AND INSIGHTS
• 50 years of video are uploaded to YouTube every day
• 52% of UK web traffic is on a mobile device
• Mobile accounts for about 36% of UK ecommerce
• Google+ had 2.2 Billion members in Jun 2018 of which 0.3% actively post
• Twitter has 320M active users per month vs. Instagram’s 1B
• There are approximately 500 Million Tweets everyday
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8 hours, 20,
20 years, 20%, 20, 1 in 4, 10%,
1 in 3, 25%, 20%, 52%,
5 years, 107 trillion,
1 in 5,10, 35%, 150 Billion, 9 Years, 2.2 Billion, 0.3%, 4 Billion, 90 Million, 1 Billion, $50 Billion, 600, 500 Million, 30%, 90,
92%,19%, 36%, 800 Million, 1 in 4, 50 years
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CHANNEL CROSSOVER
FOCUS ON USER JOURNEY
Active Interest
Point
of
Purchase
Browsing / Vague Notion
Loyalty
SEE
THINK
DO
Care
SEO
SEO/PPC CHANGES
SEO/PPC CHANGES
SEO/PPC CHANGES
HEATMAP
ON-PAGE OPTIMISATIONLINK BUILDING, BEHAVIOUR & SOCIAL SIGNALS
Read HTML from left to right
Follow links on your page
Place different emphasis on keyword placement
SEARCH ENGINE SPIDERS
Text in Graphics
PDF’S
Keyword Duplicates
SPIDER ISSUES
KEYWORD RESEARCH
LONG TERM TRAFFIC
ON-PAGE OPTIMISATION
• Page Titles
• URL
• Headings <H1>
• Body Content
• Text Links
• ALT Tags
• Meta Tags
KEYWORD PLACEMENT
RESULTS PAGES
GETTING LINKS
GETTING LINKS
GETTING LINKS
• Keyword research
• On-page optimisation
• Link building strategy
• Use SEO tools to help you out
• Use PPC as part of your overall strategy
• Keep refining and reviewing your performance
SEO SUMMARY
