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SOCIAL MEDIA Plan SOCIAL MEDIA Plan SOCIAL MEDIA Plan SOCIAL MEDIA Plan RDO Gateway Center RDO Gateway Center RDO Gateway Center RDO Gateway Center Majestic Social Media Majestic Social Media Majestic Social Media Majestic Social Media www.majesticsocialmedia.com www.majesticsocialmedia.com www.majesticsocialmedia.com www.majesticsocialmedia.com

Social media pitch rdo gateway

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Page 1: Social media pitch rdo gateway

SOCIAL MEDIA PlanSOCIAL MEDIA PlanSOCIAL MEDIA PlanSOCIAL MEDIA Plan

RDO Gateway CenterRDO Gateway CenterRDO Gateway CenterRDO Gateway Center

Majestic Social MediaMajestic Social MediaMajestic Social MediaMajestic Social Mediawww.majesticsocialmedia.comwww.majesticsocialmedia.comwww.majesticsocialmedia.comwww.majesticsocialmedia.com

Page 2: Social media pitch rdo gateway

RDO GATEWAY SHOPPINGRDO GATEWAY SHOPPINGRDO GATEWAY SHOPPINGRDO GATEWAY SHOPPING

Eat, Dine, Shop & Have Fun! Eat, Dine, Shop & Have Fun! Eat, Dine, Shop & Have Fun! Eat, Dine, Shop & Have Fun!

Page 3: Social media pitch rdo gateway

RDO GATEWAY SHOPPINGRDO GATEWAY SHOPPINGRDO GATEWAY SHOPPINGRDO GATEWAY SHOPPING

We believe a common We believe a common We believe a common We believe a common

marketing strategy will help marketing strategy will help marketing strategy will help marketing strategy will help

everyone to achieve their everyone to achieve their everyone to achieve their everyone to achieve their

goals!goals!goals!goals!

Page 4: Social media pitch rdo gateway

The Rise of Social Media

� 74% of the world's Internet surfers visit SM (Nielsen, 2010)

o YouTube, Wikipedia and Facebook are three of the top seven online

brands visited

� Time spent using SM rose 210% in 2009 (Nielsen, 2010)

o Average time per person increased 143%

o Average time spent on Facebook and Twitter increased 200% and 368%

respectively

� Facebook alone catering to 500 million users

o 150 million access via mobile devices

� Twitter growing 579% in annual unique visitors (Nielsen, 2010)

� SM marketing to grow 34% annually over the next 5 years

o US$3.1 billion by 2014 (Forrester Research, 2010)

Page 5: Social media pitch rdo gateway

The New Age: “Social retailing”

� “Shopping meets social networks” (Foresee Results, 2010)

o 56% of shoppers who interact with social media websites have elected to

“friend” or “follow” or “subscribe” to a retailer

o More than 50% of online shoppers use Facebook, and of those online

shoppers who engage in social media, more than 80% use Facebook

o 49% of respondents who “friend” or “follow” companies through social

media do so to learn about special deals and options

o 45% of users do it to learn about products

o 5% use social media primarily for customer support

� However, 60% of retailers do not have a presence on a social networks…

� 85% of Gen Y shoppers participate in social networking (PriceGrabber, 2010)

Page 6: Social media pitch rdo gateway

About Majestic Social Media

Spicy Ginger Ambrosia is a blend of

raw California wildflower Honey,

bee pollen, certified organic

powdered cinnamon and powdered

ginger.

Content!

ContentContentContentContent

Website Ideas

Social Media Marketing Plan

Viral Marketing

Clients and Examples

Page 7: Social media pitch rdo gateway

A common website is beneficial A common website is beneficial A common website is beneficial A common website is beneficial

for everyone!for everyone!for everyone!for everyone!

Page 8: Social media pitch rdo gateway

- Not existent!

- Your website needs to be engaging!

- We need faces on the website!

- Happy people eating & shopping!

- People having fun!

- Showcase all the businesses

- Showcase vacant space!

Attract with pictures!

Attract with emotions!

Attract with videos!

Attract with benefits!

Attract with contests!

Attract with coupons!

Your Website!

Page 9: Social media pitch rdo gateway

Example: The Carlsbad Forum

Page 10: Social media pitch rdo gateway

Social Media MarketingSocial Media MarketingSocial Media MarketingSocial Media Marketing

What We Do! What We Do! What We Do! What We Do!

Page 11: Social media pitch rdo gateway

Social Media Analysis Website Analysis

Analysis

Strategic Planning

Goals Vision Mission

Operative Planning

TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET! TARGET MARKET!

Online PRSocial Media Blog Marketing SEO + Bookmarking E-Commerce

Page 12: Social media pitch rdo gateway

Products

Ta

rg

et M

ar

ke

t

Mom’s

Business

People

Middle to

High Class

FamiliesRDO

Residents

College

Students

Social Media Target Market Analysis

& more

Page 13: Social media pitch rdo gateway

Social Media MarketingSocial Media MarketingSocial Media MarketingSocial Media MarketingCISS FormulaCISS FormulaCISS FormulaCISS Formula

Page 14: Social media pitch rdo gateway

Social Media TacticsSocial Media TacticsSocial Media TacticsSocial Media Tactics

Page 15: Social media pitch rdo gateway

Social Media Applications

We will use all of these!

Page 16: Social media pitch rdo gateway

Overall StrategyOverall StrategyOverall StrategyOverall Strategy

Page 17: Social media pitch rdo gateway

www.slideshare.net

www.myplick.com

www.authorstream.com

www.slideboom.com

Share Content

Power Point Presentation or

Documents

www.reddit.com

www.free-press-release.com

www.prlog.com

www.articlesbase.com

and more

Business Directories

www.yelp.com

www.local.com

www.superpages.com

www.yellowpages.com

www.hotfrog.com

www.citysearch.com

www.insiderpages.com

And more directories

Publish PR

Releases

© Majestic Social Media – Full Service Social Media & SEO

Page 18: Social media pitch rdo gateway

Blog Set

up and Publishing

Viral Marketing Classified Ads

www.youtube.com

www.vimeo.com

www.ustream.tv

www.yahoo.com/videos

and more

Website Integration

Blog Integration

www.wordpress.com

www.blogger.com

www.mybloglog.com

www.technorati.com

www.global-free-classified-

ads.com

www.craigslist.org

www.hoobly.com

www.backpage.com

And more

© Majestic Social Media – Full Service Social Media & SEO

Page 19: Social media pitch rdo gateway

SEO and Bookmarking

Social Media Marketing

We create and optimize websites

and showcase all of your offers!

-Interactive

- Special Offers

- Discounts

- Contests, etc.

Keyword Optimization

Bookmark Website

Create Backlinks

www.twitter.com

www.facebook.com

www.myspace.com

www.youtube.com

& more

Website Creation +

Optimization

© Majestic Social Media – Full Service Social Media & SEO

Page 20: Social media pitch rdo gateway

Twitter Tactics:

- We increase Nr. of Followers: We add twitter users by keywords & demographics!

- Incentivizing: We recommend to offer Discounts for twitter followers – also offer

discounts for twitter followers if they follow the facebook fanpage too.

- We monitor, and post on a daily basis! We post about 30-40 tweets a day!

- We engage your twitter followers with contests, incentives and more!

Examples:

www.twitter.com/righteouslyraw

www.twitter.com/andrebergermd

www.twitter.com/majesticsm

Page 21: Social media pitch rdo gateway

Facebook Tactics:

- We Increase Number of Followers

- We join facebook groups and post articles on group forums

- Incentivizing: Offer Discounts for followers

- We monitor, and post on a daily basis!

- We add applications to the facebook fanpage! (contests, games)

- We customize the Facebook Fanpage!

Example FanpageS

www.facebook.com/rejuvalife

www.facebook.com/thecellproject

www.facebook.com/righteouslyraw

www.facebook.com/ragzdressware

Page 22: Social media pitch rdo gateway

CQ/s/darkContests, Trends & Ideas! Contests, Trends & Ideas! Contests, Trends & Ideas! Contests, Trends & Ideas!

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Facebook Treasure Hunt

Contest Suggestions!

This contest model involves posing questions to your fan page and

providing clues or answers on your website. To participate, Facebook

users must look for the answer on your website and then answer the

question with a comment to your status update or note. This contest

model provides the additional benefit of driving traffic to your website.

© Majestic Social Media – Full Service Social Media & SEO

Page 24: Social media pitch rdo gateway

Tag Yourself

Contest Suggestions!

In this contest model, you upload a photo album of your products to

your Fan page. Ask your Fans to tag their name to a product to win

that product. To maximize this contest model, upload 1 picture every

few days to encourage Fans to keep returning to your page. As an

alternative, ask Fans to post a review or testimonial of your product

in the photo comments.

© Majestic Social Media – Full Service Social Media & SEO

Page 25: Social media pitch rdo gateway

Social ScanningSocial ScanningSocial ScanningSocial Scanning

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Smartphones are the latest trend. What this means is that any

smartphone owner can fire up a barcode scanning application,

scan a code and complete activities or gain access to

information. You can utilize barcodes that either link to your

website, facebook page, twitter page, or any other url! Also with

a barcode, you can introduce a contest or any kind of special

offer! We recommend to create barcodes that link to your

facebook and/or twitter and print the code either on postcards,

banners, letters etc. Also, these barcodes can be used to

conduct contests on your social media profiles!

© Majestic Social Media – Full Service Social Media & SEO

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This would be a sample code!

Scan it With your Smartphone!

© Majestic Social Media – Full Service Social Media & SEO

QR Codes – Social Scanning!

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Location MarketingLocation MarketingLocation MarketingLocation Marketing

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Location services will grow in popularity as people get more

comfortable checking in to a business. It's time to utilize sites,

such as Foursquare, Facebook Places and Gowalla. These sites

will help you better target prospects' likes and interests, pique

interest and influence purchase decisions by offering discounts,

promotions or giveaways when they “check in” to your business.

© Majestic Social Media – Full Service Social Media & SEO

Page 30: Social media pitch rdo gateway

© Majestic Social Media – Full Service Social Media & SEO

FACEBOOK PLACES!

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Mobile Marketing Mobile Marketing Mobile Marketing Mobile Marketing

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As the mobile arena grows, you should continue to move

marketing campaigns to mobile phones. MessageBuzz and

Enowit offer free demo accounts that allow us to test a mobile-

marketing campaign. You can start by incorporating a mobile

widget onto our site to help collect mobile numbers through an

automated system and create campaigns specific to area codes

or regions.

© Majestic Social Media – Full Service Social Media & SEO

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Presentation platformsPresentation platformsPresentation platformsPresentation platforms

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As teleseminars become overused, interactive web seminar

platforms will step in. New presentation platforms such as

SlideRocket.com and Prezi.com are incorporating easy-to-build

presentation tools with social media, live feeds and video. People

online want to see the presenter, not just listen over a bridge line.

© Majestic Social Media – Full Service Social Media & SEO

Page 35: Social media pitch rdo gateway

Viral MarketingViral MarketingViral MarketingViral Marketing

We recommend to use videos and pictures slideshows to promote your website and

to add to your social media profiles!

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http://video214.com/play/tymf6Khk8qbmj0j9lV4LCQ/s/dark

Sample VideoSample VideoSample VideoSample Video

http://video214.com/play/ywxr2ZuduCm5TIKHG0a5QA/s/dark

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http://video214.com/play/tymf6Khk8qbmj0j9lV4LCQ/s/dark

Sample VideoSample VideoSample VideoSample Video

http://video214.com/play/ZKU2DO5

UNNbKvkOwFpWaBg/s/dark

http://video214.com/play/pAKJdUne

nTWFcqUZ9J1rYg/s/dark

Page 38: Social media pitch rdo gateway

220 Cateringwww.220catering.com

http://video214.com/play/IHt9DyBPD1iUM0iRvN

mi1A/s/dark

SSISSenior Security Insurance Services

www.ssis.ws

http://video214.com/play/7RVHXodnihV1OgoAvF

9Pdg/s/dark

Page 39: Social media pitch rdo gateway

SSSSocial Media Platformsocial Media Platformsocial Media Platformsocial Media Platforms

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www.twitter.com

www.facebook.com

www.Merchantcircle.com

www.myspace.com

www.Linkedin.com

www.Meetup.com

www.kaboodle.com

www.Xing.com

www.Flickr.com

www.friendster.com

www.friendfeed.com

www.youtube.com

www.Delicious.com

www.zoominfo.com

www.tumblr.com

Social Media Platforms that we mainly useSocial Media Platforms that we mainly useSocial Media Platforms that we mainly useSocial Media Platforms that we mainly use

© Majestic Social Media – Full Service Social Media & SEO

Page 41: Social media pitch rdo gateway

Business Directories! Business Directories! Business Directories! Business Directories!

Page 42: Social media pitch rdo gateway

superpages

yellowpages

hotfrog

hellosandiego.com

insiderpages.com

mojopages.com

hotfrog

Citysearch

local.com

kudzu.com

phones.whitepages.com

realpageslive.com

theusaexplorer.com

bridgat.com

discoverourtown.com

yellowusa.com

Google Maps

www.kudzu.com

www.manta.com

Business Directories to put you on! Business Directories to put you on! Business Directories to put you on! Business Directories to put you on!

© Majestic Social Media – Full Service Social Media & SEO

Page 43: Social media pitch rdo gateway

Classified Ad Sites Classified Ad Sites Classified Ad Sites Classified Ad Sites

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Classified Ad Sites Classified Ad Sites Classified Ad Sites Classified Ad Sites

global-free-classified-ads

Craigslist

Craigslist

Craigslist

Backpages

www.bridgat.com

hoobly.com

www.kijiji.com

www.oodle.com

classified.yahoo.com

classifiedsforfree.com

www.webleeg.com

www.zoozads.com

www.tweetmart.com

We create a custom HTML Code for the ads to

create a look and feel that suits the brand!

© Majestic Social Media – Full Service Social Media & SEO

Page 45: Social media pitch rdo gateway

Example: Craigslist Ad

© Majestic Social Media – Full Service Social Media & SEO

Page 46: Social media pitch rdo gateway

Blog MarketingBlog MarketingBlog MarketingBlog Marketing

Page 47: Social media pitch rdo gateway

Blog MarketingBlog MarketingBlog MarketingBlog Marketing

We set up blogs on wordpress in order

to be able to promote that blog and

treat it as a second website. We promote

the blog using the following blogging

directories and more!

Technorati

blogcatalog.com

bloghub.com

bloghints.com

blogville.us

bestblogs.org

totalblogdirectory.com

blogdirectory.net

bloggingfusion.com

blogarama.com

© Majestic Social Media – Full Service Social Media & SEO

Page 48: Social media pitch rdo gateway

Content SharingContent SharingContent SharingContent Sharing

Page 49: Social media pitch rdo gateway

authorstream.com

slideshare.net

slideboom.com

myplick.com

Content SharingContent SharingContent SharingContent Sharing

We create power point presentations about

Your company and products in order to use

these presentations for Your blog, social

media profiles and in order to publish

these presentations on so called content

sharing sites, see below:

© Majestic Social Media – Full Service Social Media & SEO

Page 50: Social media pitch rdo gateway

Online PROnline PROnline PROnline PR

Page 51: Social media pitch rdo gateway

reddit.com

free-press-release.com

prlog.com

articlesbase.com

slashdot.com

pressrelease.com

pressreleasepoint.com

theopenpress.com

Online PROnline PROnline PROnline PR

We write and publish PR Releases on a

weekly or Bi-Weekly basis on the

following platforms & More!

© Majestic Social Media – Full Service Social Media & SEO

Page 52: Social media pitch rdo gateway

Bookmarking Bookmarking Bookmarking Bookmarking

Page 53: Social media pitch rdo gateway

BookmarkingBookmarkingBookmarkingBookmarking

We bookmark Your website on the

following bookmarking sites and about

300 more…

http://business-planet.net

http://digg.com

http://www.diigo.com

http://faves.com

http://againlinks.com

http://agilemarks.com

http://ardour.tv

http://atozbookmarks.com

http://bharatinfo.com

http://bookmark4seo.com

http://bookmarkalley.com

http://bookmarkarticles.com

http://bookmarkcity.com

http://bookmarkingpalace.info

http://bookmarkingweb.com

http://bookmarkix.info© Majestic Social Media – Full Service Social Media & SEO

Page 54: Social media pitch rdo gateway

Work ExamplesWork ExamplesWork ExamplesWork Examples

Page 55: Social media pitch rdo gateway

Printed Silk Fabrics!

SEO + Social Media Client,

based in Los Angeles!

www.printedsilkfabrics.com

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