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Social Media Overview — Fun with Facebook℠, Twitter℠, Ustream℠, and FourSquare℠
Jack LeblondDirector of Internet Strategy and OperationsTG
Social media sites
• Facebook℠– Social networking site that allows information sharing among friends
and fans
• Twitter℠– Microblogging service that allows users to send and read short
messages
• Ustream℠– A platform for “lifecasting” and live video streaming
• FourSquare℠– A location-based social networking Web site and software for mobile
devices
Facebook provides a method for users to try and communicate with students on the students’ turf, and in a manner to which they can relate.
• History– Created by Mark Zuckerberg while a student at Harvard
– February 2004 – Launched as a small, closed network that quickly grew to include many colleges and universities
– Late 2005 - early 2006 – High schools allowed to join
– September 2006 – Network opened to anyone 13 and older
– February 2007 – High school students (and possibly younger students) started joining “future college” groups
•Groups are:− Comparable to clubs
− Easy to create
− Organic in their growth
− Tightly associated withcreators and administrators
− Able to control membership
− Able to distribute e-mail to members (if under 5,000)
•Fan pages are– Similar to profiles
– Easy to create
– Organic in their growth
– Populated with fans, not friends
– Discreet (administrators are hidden)
– Dynamic (updates display on fans’ profiles)
– Indexed by search engines
• What to do with it– A schools can create a primary fan page, as well as others
for each area/department on campus
• Typical items to make available– Links to forms and information located on school Web site
– Event schedules
– Deadline alerts
– Event photos
• Twitter is a “micro-blogging” tool that allows users to send and receive short messages, known as “tweets”
• Tweets:– Can be up to 140 characters – Are displayed on the user’s profile page – Are republished via the multitude of secondary tools that members
use to access the site
• Like a “turbo-charged” instant messenger
• What to do with it– Schools should have a primary account, but can have
others for each area/department on campus
• Typical items to link to:– Links to forms and info located on school Web site– Event schedules– Deadline alerts– Event photos – in real time– Virtual office hours
•
• How to use it– Post repeated links to your Web site (or others)
– Engage with people
• Helper tools– Polls
• TwtPoll
– Scheduled Tweets• HootSuite℠
– Photo Sharing• TwitPic℠
– Hash tags and keyword monitoring
• Twitter Search
• HootSuite
• TweetDeck™
Video
• YouTube℠– Easy
– Affordable
– Static
• Ustream– Easy
– Affordable
– Live– Archived
Geo-location Services
• Where are you now?– Gowalla℠
– FourSquare
Questions?
This presentation is available for download at
www.tgslc.org/tgconference.
