Social Media Outreach

Facebook

Facebook

• Lets you make posts of unlimited length

• Allows you to post galleries with dozens of hi-resolution photos

• Free video hosting

• Large potential audience

• Most people use Facebook either personally or professionally as a source of information

• Can use it to promote other social media pages, or websites

Twitter

Twitter

• Posts limited to 140 characters

• Less effective for reaching users of your services

• Good for keeping up with latest news, developments

• Effective way to follow other happenings in affordable housing industry

• Useful for keeping local media updated on what you are doing

Instagram & other social media• Instagram focuses on pictures• Effective supplement to Facebook• Great platform for promoting media of events and

recipients who benefit from your work

• Linked-In is geared more towards professional networking

• Google+ is integrated into existing Google accounts, similar in function to Facebook

PostingVoice

• Be conversational, but professional

• Be positive if you can

• Use proper grammar and punctuation

• Remind audience to like page and share posts to increase reach

PostingTiming

• Timing matters for performance

• Schedule posts to make the most impact

• Look at stats to determine best times

• Don’t post too frequently

Posting

What makes an effective post?• Make the post meaningful• Posts with a media element perform

better• Keep paragraphs short and concise• Shares and likes bring more views• Boost posts on Facebook• Use “Call to Action Button”

Posting

Media• Perfect for hosting photos and videos

• Can be uploaded from smartphone

• Ability to post single pictures as website links, or multiple picture photo galleries

Media• Host videos of any length

• Most effective videos are 1 minute to 90 seconds long

• Can record and upload video straight from smartphone

• HD video quality

Direct Messages• Facebook Messenger is increasingly used to field questions from the public

• Keep an eye on Messenger alerts

• Response time is public

• Can be answered on PC or Mobile

•Twitter and Instagram also have DM ability, less popular

Account ManagementSecurity

• Use 2-FA on your accounts

• Use password with numbers, caps and symbols, nothing simple

• Designate administrator and limit who can post to accounts

• Remembers to deactivate accounts from former employees who have access

Account ManagementApps for managing

• Facebook – Official Facebook app, Pages app (iOS & Android)

• Twitter – Official Twitter app (iOS & Android), Twitteriffic (iOS), Tweetings(Android)

• Multiple Platform – Hootsuite (Facebook/Twitter for iOS & Android), Buffer (Facebook/Twitter for iOS, Android & Web)

Other Apps & EquipmentPhoto Editing Apps:

iOS/Android: Snapseed (free), Lightroom (free/subscription)

PC/Mac: Lightroom online (subscription), Paint.NET (free, Windows), Photos app (Mac)

Video Editing Apps:

Mobile: iMovie for iPhone or iPad (iOS, free); Adobe Premier Clip (Android; free)

Equipment essentials:

iPhone or Flagship Android; DSLR Camera – Canon T3i or Nikon D3300 with kit lens and flash; tripod; iPhone camera grip/mount; iPhone stereo mic; clip on LED light

Questions?WEBSITE: THDA.ORG

TWITTER: TN_HOUSING_DEV

FACEBOOK: TNHOUSING