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SOCIAL MEDIA & ON LINE PR. An Overview, Stats and figures on Social Media By Dr Phil Osagie, Global Strategist, JSP. Definition. Interactive Dialogue Users generated content Social communications Transformational Consumer Generated vs Traditional Media. Power to the People!. - PowerPoint PPT Presentation
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PR
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NSOCIAL
MEDIA & ON LINE PR
An Overview, Stats and figures on Social Media
By Dr Phil Osagie, Global Strategist, JSP
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Definition
Interactive Dialogue
Users generated content
Social communications
Transformational
Consumer Generated
vs Traditional Media
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Power to the People!
“It is democratizing communities. It is shifting the power away from the editors and publishers and the establishment. Now it is people who are in control”
It is a shift from monologue to a dialogue
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Major Social Media Platforms
WikisBlogsPodcastsMicro blogging-
Twitter etcContent
communities- YouTube etc
Picture sharingSocial networking
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Social Networks
My Space
Google+
Bebo
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Stats Facebook 750 million users- 1 in 9 people on
earth People spend 700 billion minutes per month
on Facebook 20 billion Facebook applications installed
daily YouTube generated 92 billion page views per
month and 5 billion video streams per month
Wikipedia hosts 17 million articles 300 images uploaded on Flickr every minute Flickr hosts 5 billion images
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Stats2/3 of the global internet population
visit social networks5.3 billion mobile subscribers6.1Trillion SMS messages sent in 201011 billion applications downloadedBy 2013 mobile will overtake the pc in
mainstream web access200million Tweet users & 140m tweets
a day40 billion tweets
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More…Twitter handles 1.6 billion queries per
dayTwitter adds 500,000 users dailyGoogle+ has 25 million usersGoogle+ fastest social network to
reach 10million users in 16 days1 billion searches a dayGoogle maps guided 12 billion miles in
201080% of companies use social media for
recruitments9
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Overview7 billion people are in the
worldMore than 1billion people
use social networks50% social network are
connected to brands36% posted content in
social network is about brands
15% of social media users are more inclined to buy from brands that advertise on social media
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More…
100 million LinkedIn members. 18m in groups.
1 million new members every week.
2 billion searches annually.3 billion photos archived in
flickr.com.300 million job related searches
every month.
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Key Success FactorsCredibility
Consistency
Responsibility
Engagement
Great content
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SUCCESS FACTORS… Define your strategy(think
conversations not campaigns) Don’t assume social media is the
only answer Listen Engage Converse – sharing, asking,
advising , raving etc Measure
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FACILITATOR’S INFO Dr Phil Osagie
Public Relations Strategist
Communications Specialist on Emerging Markets & Africa
Global Strategist, JSP Communications & JSP Canada
President PRCAN & Faculty at Pan African Univ. (LBS)
Email: [email protected]
Cells: +2348035651565, +14167296945
Web: www.jspcorporate.com, www.jspcanada.com
LinkedIn: http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top
Blog: http://pr1advertising.wordpress.com
http://drphilosagie.posterous.com/
Facebook: www.facebook.com/drphilosagie
Twitter: https://twitter.com/#!/drphilosagie
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