12
Í Navigation Join one of our 3 digital conferences in California Learn how to avoid making social media mistakes that could hurt your career Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, we travel the country teaching businesses and professionals how to shine online to strengthen their brand. So, we asked several experts — how can social media hurt your career and what are some tips businesses and professionals can use to avoid making social media mistakes? 1. Grammar matters on social media 22 SHARES

Social Media Mistakes That Could Hurt Your Career ... · Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, ... social

  • Upload
    others

  • View
    3

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Social Media Mistakes That Could Hurt Your Career ... · Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, ... social

Í Navigation

Join one of our 3 digital conferences in California

Learn how to avoid making social media mistakes that could hurt your career

Social Media Mistakes That Could Hurt

Your Career

by MediaLeaders Team on April 7, 2017 in Blog

At MediaLeaders,

we travel the

country teaching

businesses and

professionals how

to shine online to

strengthen their

brand.

So, we asked several

experts — how can

social media hurt your career and what are some tips businesses and

professionals can use to avoid making social media mistakes?

1. Grammar matters on social media

22SHARES

Page 2: Social Media Mistakes That Could Hurt Your Career ... · Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, ... social

Frances Reimers

Frances Reimers, Firestarter,

@YourFireStarter

Thinking beyond the obvious social media

blunders that can torpedo your career, i.e.

inappropriate language and images, below

are a few additional faux pas to avoid:

Poor grammar – a person is a detriment to the company’s

brand if they consistently post content with poor grammar.

Oversharing – a person can appear unstable or

untrustworthy to employers, clients, and partners if they

overshare every intimate detail of their life.

Bucking culture – a person can appear to be not a team

player if their posts counter company culture. This

perception could prevent advancement within the company.

This blog post is brought

to you by Josh Ochs‘ new

book, Light, Bright & Polite

for Professionals which

helps companies create a

healthy culture around

employee social media

engagement and develop a social media policy. In order to

create a solid social media policy for your business, it’s

important to understand how your digital footprint and

social media mistakes can hurt your brand.

2. Understand that social media includes all online

communications

Page 3: Social Media Mistakes That Could Hurt Your Career ... · Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, ... social

William Galkin

William Galkin, Galkin Law

First, it’s important to understand that social

media includes all online communications

such as standard social media (Facebook,

LinkedIn, Twitter), as well as blogs, WhatsApp,

Pinterest, email, chat rooms, networking sites,

and YouTube.

Use of social media can result in numerous types of liability that

will damage a career such as committing slander, liable,

deceptive advertising, and harassment.

The surest way to ruin a career is to post complaints and

derogatory comments about the employer, employees,

customers, vendors, etc. Also, if an employee makes public

reference to customers, transactions or relationships of the

employer that are not otherwise public – this could be very

damaging to the employer (and of course to the employee).

Employees should make sure that if they have a personal blog

that it states explicitly that the opinions are that of the individual

and not of the employer.

Employers should review these issues with employees and

prepare a written guide. The guide should include the proper

role of social media as part of a business’s marketing and

human resources initiatives.

3. It’s okay to vent, just don’t do it on social media

Jayne Hitchcock, Working to Halt Online Abuse

Putting out too much information, criticizing people or

Page 4: Social Media Mistakes That Could Hurt Your Career ... · Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, ... social

Jayne Hitchcock

Eden Gillott Bowe

companies (especially where you currently

work), and posting questionable photos are

ways you can hurt your career using social

media. Don’t get too personal – it’s okay to say

you’re having a lousy day, but don’t go into it.

You can text someone if you need to vent.

Posting a photo of you having a beer or drink

occasionally is okay, just don’t post numerous photos of you

drinking. Also skip overtly sexual photos, giving the �nger,

smoking anything, or posing with a gun.

4. Be intentional and mindful of how you interact

online

Eden Gillott Bowe, Gillott Communications

Ask yourself, “If my employer or customer saw

this, would I care if I got passed over for that

new job or missed out on a sale?”

Stop and consider how what you’re posting,

liking, or associating yourself with on social

media can be interpreted. Some will argue that it’s not fair

because that’s who you really are. Others will say it’s a hassle

and not realistic. It will take some time to retrain your brain, but

it’s well-worth it.

5. Posts can never be deleted

Maggie Aland, Fit Small Business, @FitSmallBiz

Social media is a powerful tool that can have a devastating

impact on your career if you’re not careful. You may think that

posts which are not well thought out can be deleted, however, a

Page 5: Social Media Mistakes That Could Hurt Your Career ... · Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, ... social

Maggie Aland

Matt Sweetwood

quick screenshot of what you posted can live

on for eternity. Avoid this type of scandal by

hiring someone to either post on social media

on your behalf, or read through everything

before you hit send. A second pair of eyes will

ensure that you are not posting anything that

could have a negative impact.

6. Ensure that your social media matches your

resume

Matt Sweetwood, beBee

It comes down to the Mom test. Would your

mother approve of what you post? With 84%

of hiring managers using social media to learn

more about you, your Facebook and

Instagram posts are a re�ection of who you

are, good or bad. Pictured with an alcoholic

beverage? Ranting on politics? Is this something you want your

employer, future employer, or client to see? Speaking of images,

you must have professional photos throughout your social

media accounts and your pro�les should match your resume

exactly.

7. Use social media to appeal as a worthy job

candidate

Becky Lairson, Socially Jen and Co., @SociallyJenandCo

We live in a time when social media can, in fact, make or break

your career. If you decide to use social media, both your

personal and professional accounts can be thoroughly vetted by

both prospective clients and employers. If you choose to avoid

Page 6: Social Media Mistakes That Could Hurt Your Career ... · Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, ... social

Mindi Rosser

Becky Lairson

social media altogether, you can be looked

over before the hiring process even begins.

Professionals who use social media well can

build their personal brand making themselves

appeal as a worthy candidate before ever

setting foot in an interview. Social media now

acts as a resume that can span back in time for years.

8. Optimize your LinkedIn pro�le for search

Mindi Rosser, Mindi Rosser Marketing,

@MindiRRosser

Your LinkedIn pro�le could be severely

damaging your career if it is not optimized.

Many people think that it’s enough to have a

LinkedIn pro�le that lists their company,

position, and a few prior jobs. What they don’t

realize is that if you are job-hunting or building your brand, you

must have an SEO-optimized LinkedIn pro�le, a high-resolution

professional headshot, a compelling summary and an attention-

grabbing headline. It’s also critical that you actively engage on

LinkedIn by interacting with status updates and sharing content.

If you’re not, your competitors are. And, you won’t land the job.

9. Build a positive reputation by posting well-

written and engaging content

Valerie Streif, Mentat

One subtle social media mistake that can hurt your career (that

isn’t as obvious as posting drunk pictures of yourself or racist

content on your company’s Twitter account) is posting articles or

Page 7: Social Media Mistakes That Could Hurt Your Career ... · Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, ... social

Valerie Streif

We wrote a book! It features

150+ digital marketing experts

sharing their best tactics. Enter

your info below to get access to

the 600 tips.

First Name *

Email *

other content too frequently. Spending a lot

of money and e�ort into having people write

a lot of mediocre content just for the sake of

posting often has been shown to not gain

much traction for a company and can be a

huge waste of time and resources.

Instead, it’s important to focus on posting strategic, well-written

articles or other content, bonus points if they are relevant to any

current news stories. This can have a far more meaningful

impact on your social media engagement with your followers

and helps to prevent you from becoming labeled as a clickbait-

generating site, which can greatly damage your company’s

reputation.

22SHARES

Page 8: Social Media Mistakes That Could Hurt Your Career ... · Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, ... social

Ą Do you know what In�uencer Relationship Management is?

Leave a Reply

Login with your Social ID

Name (required)

I'M READY >>

About MediaLeaders Team

MediaLeaders creates marketing and digital best practices for businesses and

professionals. We deliver trends & tactics to thousands of our members via webinars,

events and conferences. We also advise a select group of marquee clients on marketing and digital

campaigns.

View all posts by MediaLeaders Team →

No comments yet.

Page 9: Social Media Mistakes That Could Hurt Your Career ... · Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, ... social

Email (will not be published) (required)

Website

SUBMIT COMMENT

Be the first to get an invite to our next conferences in LA.

First Name

Email *

I'M READY

Search... �

Page 10: Social Media Mistakes That Could Hurt Your Career ... · Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, ... social

We host Los Angeles digital marketing events.

Page 11: Social Media Mistakes That Could Hurt Your Career ... · Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, ... social

Events, Tools & Resources

Digital Marketing Conference Authentic Marketing Conference Footprint Friday For Professionals Footprint Friday for Parents Favorite Marketing Books Favorite Tools & Products Digital Marketing Tools Guide

Page 12: Social Media Mistakes That Could Hurt Your Career ... · Social Media Mistakes That Could Hurt Your Career by MediaLeaders Team on April 7, 2017 in Blog At MediaLeaders, ... social

Partners

Influencer Marketing Agency

Safe Smart Social

Josh Ochs

Light, Bright and Polite for Professionals

Light, Bright and Polite for Parents

Contribute & Partner With Us

Guest Blogging Jumpstart

Apply To Guest Blog

About Our Team

Speaker Resources

Contact Us

Sponsor An Event

© 2017 Media Leaders. All Rights Reserved.