Social & Media MarketingRussell Grafrath

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NALP Health Plan Conference | July 2018

Agenda

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Background Marketing at Health Markets – Facebook was less congestedWhy FacebookFacebook Tips for SuccessWhy RadioRadio Tips for SuccessWhy TVTV Tips for Success

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WHY FACEBOOK

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Why Facebook

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Facebook is a social networking website that makes it easy for people to connect and share with family and friends.

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Setting up your Facebook page is free and easy! So is sharing content and developing + growing your audiences.

With Facebook Ads, you can create targeted ads to reach difference audiences and meet your business goals.

1.49 billion

Facebook has over

monthly active users.

Why Facebook

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Facebook company page

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Boost a post program PLUS targeting!

Responding to the customers – be prompt whether phone or messenger

https://www.facebook.com/Oklahomahealthoptions/

Final Results: (New business)

Success Tip: Use videos if possible. Video views are as low as $.01 per view!

Why Facebook

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2WHY RADIO

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Why Radio

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Radio can reach higher end clients like self employed.

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Radio can grab a lot of people and make your phone ring!

Radio can convey an emotional message more powerfully than text.

Use emotion to get the phone to ring and use knowledge to close the deal.

Because radio stations have very good demographic data, you can target your desired audience.

Why Radio

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Use emotionally based ad copy

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Get info on demographics

Create your ad copy with two to three key points

Less is more – no longer than 30 seconds

Responding to the customers – be prompt

SUCCESS TIP: Advertise on “talk shows”

Final Results: (New business)

Why Radio

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WHY TV

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Why TV

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TV advertising reaches much more of a mixed bag.

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TV is a great way to BRAND because it is both visual and audible.

Be prepared to spend some money. TV is more effective over time, for example, one or two months.

But response increases with time.

You can create the video to match your intended audience.

Be prepared to sort! TV is much less targeted but is more cost effective than radio.

Why TV

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Use emotionally based ad copy

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Get info on demographics

Create your ad copy with two to three key points

Less is more – no longer than 30 seconds

Responding to the customers – be prompt

SUCCESS TIP: Be ready for ACA clients.

Final Results: (New business)

Why TV

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LOCATION INTEREST BEHAVIOR

EDUCATION INCOME NEEDS

…and more!

Targeted Advertising Works

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• Facebook is one of the best sources for targeted advertising.

• Use videos if possible.

• Radio is great for demographics as well.

• Use emotion/knowledge method with higher end savvy clients.

• TV is a mixed bag. Be appointed with ACA is you run TV ads.

• With all advertising, use two or three emotional triggers to get the call, use knowledge to close the deal.

• Use multiple media outlets to build brand and product awareness.5

Summary

Thank You!Social & Media Marketing

For Agent Use Only | Copyright 2018

NALP Health Plan Conference | July 2018