Social Media Marketing Taught by: Kirk Davis March 23, 2011.

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Slide 1

Social Media Marketing

Taught by:Kirk Davis

March 23, 2011

AgendaIntroduction to Social MediaGet a CustomerKeep a CustomerListenShareEmpowerEntertain

Introduction to Social Media

Social Media Strategy ManifestoOr Social Media was Meant to be FunGet and Keep a Customer

Create top-of-the mind awareness with customersBuild brand identity & brand trustStrengthen customer relationshipsIncrease word-of-mouthEnjoy a higher average sale

Social Media Strategy ManifestoOr Social Media was Meant to be Fun

Social Media as Communication

Social Media Strategy ManifestoOr Social Media was Meant to be FunCommunities of Interest

Social Media Strategy ManifestoOr Social Media was Meant to be FunParticipation

Social Media Strategy ManifestoOr Social Media was Meant to be FunConnection

Social Media Strategy ManifestoOr Social Media was Meant to be FunSharing IdeasPeople share on social media information they find remarkable and interesting. Boring or dull ideas are ignored are left behind.

Social Media Strategy ManifestoOr Social Media was Meant to be FunEmpower Your Audience

Social Media Strategy ManifestoOr Social Media was Meant to be FunEntertain Your Audience with Stories

Social Media Strategy ManifestoOr Social Media was Meant to be FunLead Us to a Vision of a Better Tomorrow

Social Media Strategy ManifestoOr Social Media was Meant to be FunSocial Media was Meant to be Fun

Social Media Strategy ManifestoOr Social Media was Meant to be FunThe Strategy ofSocial Media1) Listen (research) and share (communicate). 2) Empower (educate) and have fun (entertain).

Win with CustomersAgainst the Competition

We Dont Need EveryoneTo Be Our CustomerHow many customers a week do you need to build the business of your dreams?

Get and Keep A CustomerOur number one job in business is to get and keep a customer. It requires ongoing communication.

The Secret to Business GrowthBe the best choice for your customers

PromotersPassivesDetractors

80/8 dilemma

10% versus 80%

The 5 Ms of Marketing

Math

Market

Media

Message

MeasurePublish Like a MagazineGoogle TrendsHot ArticlesTeaser HeadlinesAssume fans and friends are clients

Publish Like a MagazinePublish no less than every other day (3x week)

Create a 52 week publishing calendar

Share fun and interesting info in between

Participate

Communities of InterestBlogsNews articlesFacebook pagesTwitterLinkedinQuoraAutomate Your Social Media

Update 42 sites

Shrink URLs

Schedule Posts

MonitorBranding with Facebook

Top-of-the-mind awarenessCustomer familiarityMarket penetrationBe talked aboutBe perceived as consistentFeel trustedMake good offers and salesCreate desire for your products/servicesBecome popular

Facebook Branding StrategyRun Facebook ads for the life of your businessTest Headline, Picture, Message, & AudienceTarget most likely to buyExperiment with less likely to buyKeep audience size to no more than 2,000 for every $1 spentGoal is brand awareness, not sales. Sales are a bonusUse Pay per impression if you are getting clicksUse Pay per click for branding awareness. No clicks, no cost.Expand each target audience as your budget affordsCompare ad campaign and sales to find trends

Social Media Marketing

Taught by:Kirk Davis

March 23, 2011