Social Media Marketing Specialist Communications

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  • 8/3/2019 Social Media Marketing Specialist Communications

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    Ryan Mendoza2291 Bowers Ave.Santa Clara, CA [email protected]

    EducationSan Jose State University 08/03 - 12/08Bachelor of Science Degree: Journalism & Mass Communications - AdvertisingAcademic Focus: MarketingCoursework: Advertising Layout, Advertising Copywriting, Visual Communication and the Media, Advertising and the Consumer, Advertising Campaigns, Graphic Design, Consumer Behavior, Sales Management.

    ExperienceUnearthed Records (digital, online only), Newcastle, United Kingdom 07/10 - CurrentSocial Media Marketing: Significantly Increased web presence by implementing marketing techniques such as e-mail blasts, Twitter and Facebook updates. Periodically updated YouTube channel and website. Analyzed web traffic using Google Analytics.

    Santa Clara Valley Water District (Internship), San Jose, CA 01/09 - CurrentCommunications and Customer Relations Intern: Provided effective internal and ex

    ternal communication through a variety of mediums. Helped coordinate 'Save20Gallons.org' campaign utilizing print, web and direct marketing to increase programparticipation. Worked with a team of Water Conservation Specialists to create new marketing collateral to increase program participation. Updated content data on valleywater.org. Reached out to the community about the district's ongoing projects through the creation and mailing of neighborhood update notices. Used VocusPR to analyze and monitor news about the district. Created weekly Communications Briefings for the board of directors. Coordinated with various outside print vendors to ensure project quality.

    Parrot AT&T, San Jose, CA 06/08 - 12/08Sales Associate: Sell mobile phones with accessories and verticals based on customer needs, used the Point of Sale (POS) system and Retail IQ to complete transa

    ctions, offered AT&T home lines, Broadband and Dish Network to qualified customers.

    SJSU Spartan Daily Newspaper (Internship), San Jose, CA 01/07 - 06/07Advertising Account Executive: Maximizing sales from potential and existing advertisers, prospecting new clients and providing excellent customer service to the

    advertisers all while achieving monthly goals for advertising sales. Produced print advertisements for clients on an as-needed basis.

    SkillsMicrosoft Office Suite, Adobe Creative Suite, Apple Keynote, Apple Logic Studio,

    Ableton Live, Social Media, Web Blogging, Website Content Management, Google Analytics, HTML/CSS, Print and Layout Design (Packaging, Magazine, Newspaper and O

    nline), Basic Cisco IOS, Networking, PC building/repair, Mac and PC Literate