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Overview: Part 4: Linkedin Part 1: My Blog Part 2: Facebook Part 3: Twitter Made by Christophe Polus

Social media marketing presentation

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Page 1: Social media marketing presentation

Overview:

Part 4: Linkedin

Part 1: My Blog

Part 2:

Facebook

Part 3: Twitter

Made by Christophe Polus

Page 2: Social media marketing presentation

My blog:

Final posts: 11

Total comments: 11

Pageviews: 317

I find that I had more views when I posted early because people came to have ideas for their comments.

My post that got the most views is my first one because it is the oldest one.

Page 3: Social media marketing presentation

My blog => video

Really difficult ( to look at the camera lens, speak alone,…)

It took me more than 2 hours (making the text, record,…)

13 people watched my post but 10 have seen it

I would have to take more time to study my text better

Now that I have seen how others have done it, I am happy with what I have done

Personally to be honest, no, I’ll not keep my blog, it doesn’t give me more profit and take too much time! But if I create a company Ill think about it

Page 4: Social media marketing presentation

FacebookI didn’t learn anything

BUT my perceptions changed: effective for advertising

Can reach so many people in a short time

If I create a company I’ll do one personally

Analytics: false one: no friend, 0 group real one: 953 friends, I liked 13 groups, member of 31 groups

Page 5: Social media marketing presentation

TwitterI learned almost everything

I will not use it regularly

I follow: * Forbes tech news, Guardian tech, techCrunch: I would like to work in the technological sector, so it is good to be up-to-date

* Apple News and Tweets: Firstly, because I am fan of Apple, Secondly because I will maybe work for the competitor, so it is good to be inform

* Dr. Jenn Guignard: One of the leader teacher of Social Media Marketing of California, if I need some help I know that she will be there for me (I can tweet her) Rapidity, up-to-date

Not intuitive, 140 characters is too small

Page 6: Social media marketing presentation

Linkedin

I didn’t use it before but I planned to create one.

How to manage it? You have to complete your personal data and try to have a maximum number of relations to increase the chances of being hired.

I belong to:

UCR: Because it is good for an international trade student to study abroad (especially USA)

AB-InBev: When go back to Belgium I’ll do an internship there.

Coca-cola: Because it is one of the biggest company in the world

I will continue to follow these groups after the class.

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Closing thoughts:

Really like wikipedia, it`s wonderfull to share collective intelligence but be aware that there are some mistakes.

Take-away: great overview of lot of social media and importance of them.

I will use them in the future for my company and combine them. But so many companies do that => I have to be different!

I don’t know which one I’ll use. But I see it well: create a wonderfull product, create advertising and explanation on youtube, tweet them and be present on facebook. I think I will not create a blog for two reasons: it takes too much time and I will do a wonderful product so other people would create one for free for me (techblogs,…)

Page 8: Social media marketing presentation

Thank you for your attention…