3

Click here to load reader

Social Media Marketing Pointers That Will Change Your Game

Embed Size (px)

Citation preview

Page 1: Social Media Marketing Pointers That Will Change Your Game

Social Media Marketing Pointers That Will Change YourGame

Having a successful business online can be challenging. It can be hard to attract people who want tobuy your products or services, so you have to go and find them. Marketing with social media can bea great way to do this. Here are some effective social media tips that will make you a success.

Always remain positive when marketing via social media. People like to be around others and thingsthat make them feel good. Bad mouthing others or making negative statements can lead to othersviewing your product or service negatively. Be sure to keep this in mind on your personal page aswell if you have one.

Use Facebook to get some very low cost marketingopportunities. Make a professional business accountor create a business fan page. Take some time tolook up your competitors on Facebook to see howmuch of a presence they have, and what they did toget that. Do not copy what they did, but use theirpage as an example for what is working or what isnot.

When working with social media marketing, youshould always remember that you are speaking to individual people, and not the masses. The tone ofyour postings should be directed towards personal level for maximum success. It takes somepractice to develop the right voice, but over time and with practice you will be able to communicateeffectively.

To get a large following for your social media marketing, do not just push products. Fill them withinteresting and informative content related to your niche, such as stories, articles and links. Put upphotographs, ask people questions and run an occasional drawing. Provide compelling andinteractive content. Recognize the value of engaging with a product rather than placing it as anadvertisement. Don't get your customers to focus on the prices of your products- get them to thinkabout how it'll fit into their lifestyle.

When using social media marketing, you may have to adjust and refresh your objective and goals ona regular basis, so that you can stay on target. The conversations may take your marketing downunexpected paths, so it is best to re-evaluate the direction it is going on a regular basis and adjustaccordingly.

Use Facebook to run a special promotion http://kuratur.com/social_standup/social-standup.html or acompetition. Everyone loves winning something, so your followers are sure to get involved. Whetheryou offer a free product, a special high-amount coupon or a big or small prize, it will get people moreactively involved with your Facebook page. It also builds goodwill with your customer base.

For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies arestill trying to understand how to effectively market to the masses and are making it up as they go. So

Page 2: Social Media Marketing Pointers That Will Change Your Game

be careful where you spend your money and make sure you are getting measurable results from yourmarketing campaign.

Invest in http://marketingzen.com/services/online-marketing-services/social-media-marketing/ adspace on Facebook or other websites. These ads are targeted towards users who have used certainkeywords related to your business in their status updates. You should get a lot of targeted visitorswho will learn about your products even if they do not decide to 'like' your page.

Remember that social networking sites are about more that just advertising your product. Socialnetworking will let you gain more knowledge about your customers. This also allows you to developbrand interaction. You can think of social networking as both a place to interact with customers forcustomer relations, as well as a place to promote your products.

When your customers want to contact you on your social media, always respond in a timely manner.Do not let messages sit for days unread. Your customers and followers are taking the time to write,so from a customer service perspective. It is good customer service to respond to messages andcomments at least on a daily basis

Make it really easy for consumers to subscribe to your blog. Have a "subscribe" button easily locatedon your page, and make sure it is visible with an easy-to-read font and color. Also mMake theprocess of subscribing short and simple. If people can handle this task easily, they are more likely todo it. If more individuals subscribe, then business will increase.

Keep your Facebook posts regular and consistent.People will look for new content from you whenthey check in on their Facebook page. If theydon't see it regularly, they're likely to forgetabout you quickly. There are many businesses outthere who do post regularly and those businessesare getting the attention of consumers. Makeyour business one of them.

Find out who is talking about your products oryour brand on social networks thanks to tools likeSocial Mention. This program searches throughupdates to show you what people have to sayabout your brand. You should notice more

interest on one site than another as well as get genuine opinions about your products.

It's all about how your present yourself and what you have to offer. Therefore, knowing how to puttogether well-crafted sentences is key to drawing attention towards your business. Make sure youdouble check anything you send out to people, as this might be the only impression they get fromyour business. When you present yourself well, it can help you in the long run.

Open the lines of communication with your Facebook audience. A large part of social mediamarketing is the social aspect. Keep that in mind and go out of your way to respond to everyFacebook comment, inquiry, or message that is posted for you. You will quickly gain interest on your

Page 3: Social Media Marketing Pointers That Will Change Your Game

page when you do this.

Try automating your Twitter to keep your page interesting. It is possible to automate your account inorder to automatically tweet other people's posts. Search for blogs that post relevant content thatyou share with the people who follow you. Your followers will appreciate the new content.

Just as with other marketing campaigns, do your homework and research all the competition you willbe facing in your field. There is no end to the possibilities, but this means the same logic applies toyour competitors. Know what they are doing and find a way to strengthen your own SMM planthrough their trial and errors.

You now have knowledge of the best proven methods of social media marketing. Use the tips thatyou were provided, and write a marketing plan that you can work from to make the social sites onthe internet your new marketing domain. They really can help to grow your business quite rapidly.