3

Click here to load reader

Social Media Marketing: Idea For Using This Hot Technique

Embed Size (px)

Citation preview

Page 1: Social Media Marketing: Idea For Using This Hot Technique

Social Media Marketing: Idea For Using This Hot Technique

Whether you have an online or offline business, building a relationship with customers is important.Luckily, social media sites exist and provide a way for you to lure visitors to your website whilehelping you to interact with people who are already buying what you have to offer. Here are somegreat ways to do social media marketing for your benefit.

Utilize caution when it comes to engaging a company that offers social media marketing services.There are a lot of social media marketing scam artists out there who prey on inexperienced businesswebsite owners. They will create fake social media accounts using automated bots, proxy serversand even websites like Mechanical Turk. Though you will see huge amounts of activity, and will payfor it accordingly, your ads will likely not be viewed by anyone at all.

Building your presence on social media networks requires patience. It is not likely that you will wakeup tomorrow morning with a few thousand new followers. Since it takes time to build a profile, youshould create a reasonable timeframe for success. Practice patience until your page is successful.

Near the top of your blog, add a Facebook "like" box. This is a Facebook feature that will really helpyou tie your different sites in together. If it is easy to find and prominent on the front page, peoplewill not need to look around. Making it this easy makes it more likely that people will do so and itgives you more exposure.

Post new content regularly. If you do not update your status at least once a week, your followers willforget that you exist. Perhaps you could post new content on the same day or at the same hour sothat your followers have something to look forward to and will think about logging on to see whatyou have posted.

Take a look at the games offered on Facebook. Try to come up with an idea for creating a game thatis associated with your business, product, or service. Some large and well know commercial brandshave bee quite successful in using this strategy to produce games of viral proportions. You mayconsider it money well spent to hire a professional game design company to help you with gamedevelopment.

LinkedIn allows you to have three links in your profile. Make good use of this by posting a link toyour website and to your blog, and perhapshttp://www.streetinsider.com/Press+Releases/Online+Marketing+Tools+That+Help+Businesses+Save+Time+and+Money+When+Marketing+With+Social+Media/10474691.html to your Facebookpage or anything you believe deserves more attention. Do not hesitate to change these links if you donot think they are getting enough visits.

A catchy title is important when you are posting video on YouTube or other media outlets. Theyshould include keywords that improve their chances of being seen when your potential clients aresearching for information. If you make useful videos that easily appear when people use keywords,your views will increase.

Always keep your Facebook and Twitter profiles updated. When consumers look for you on socialmedia sites, they will also often look for contact information for your business. If they can't find it orthe information is not accurate, then you have defeated the purpose of your social media marketingcampaign.

Page 2: Social Media Marketing: Idea For Using This Hot Technique

LinkedIn allows you to have three links in your profile. Make good use of this by posting a link toyour website and to your blog, and perhaps to your Facebook page or anything you believe deservesmore attention. Do not hesitate to change these links if you do not think they are getting enoughvisits.

Only include information on Facebook that isdirectly related to your marketing goals. If youhave nothing interesting to say, do not postanything. If you have things that are interesting

or exciting, make sure you share them. Make sure that it's something which your readers will enjoyseeing! Do not do any surveys or quizzes that do not have to do with your products.

Try to obtain a Twitter handle that is veryclose to your business name or brandname. Avoid handles like Jane7592because nobody will remember you.. Youwant your name, and your brand, to beremembered so that consumers will lookfor it when they are shopping online or atthe store.

If your social media marketing campaigninvolves Twitter, get the most followers you can. The number of Twitter followers an entity has, isnow a serious measuring stick of importance in today's world. Companies always love seeing thattheir Twitter feed has more followers than their competitors and are quick to point it out to theircustomers. You should too.

If social media marketing is new to you, here is a tip to help you understand it better. Think of thesocial media sites as places in which you can create a picture and a voice for your business. Yourposts represent the viewpoint of your company. Consider social media as the way to communicatewho you are, what your product is and what value your product has for potential customers.

When you get a new Twitter follower, become a follower of theirs, also. Most Twitter users expectthis courtesy. It will show that http://www.simplycast.com/software/twitter-automation/ you haverespect for your visitor and they are equal to you. Let them know you appreciate them by followingthem back and even sending a tweet to say "hello."

If social media marketing is new to you, here is a tip to help you understand it better. Think of thesocial media sites as places in which you can create a picture and a voice for your business. Yourposts represent the viewpoint of your company. Consider social media as the way to communicatewho you are, what your product is and what value your product has for potential customers.

Page 3: Social Media Marketing: Idea For Using This Hot Technique

The holidays aren't an excuse to neglectyour duties as a business owner, butrather to prepare your marketing planahead of time and soak up the profits. Thisis done by establishing a long-range planbefore the holiday rush arrives. With aplan in place that is molded to suit thespecific holiday, you are guaranteed tobring in a little more than usual.

An important thing to remember aboutsocial media marketing is that you want tocreate content that people will want toshare with others. So be sure to createcontent that is informative andinteresting. This will catch the attention ofpeople and will want to make them pass iton to their friends.

Once you learn how to post on the correct form of social media, you will increase your audience.Publishing media just means posting to the proper social networking sites, which makes it easier foryour target audience to see. After that, you only need to watch, learn and react while collecting theprofits.