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Social Media Marketing. Lecture 6 Final Project Overview. Needed items. Create Gmail address to use in course Download Jing http://www.TechSmith.com/Jing Create Dropbox account http://bit.ly/hJ4iYK Create Facebook ads facebook.com/ads/create Create LinkedIn ads linkedin.com/ads/home. - PowerPoint PPT Presentation
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Social Media Marketing
Lecture 6Final Project Overview
Needed items
• Create Gmail address to use in course• Download Jing http://www.TechSmith.com/Jing• Create Dropbox account http://bit.ly/hJ4iYK
• Create Facebook ads facebook.com/ads/create• Create LinkedIn ads linkedin.com/ads/home
Needed Tools
• Jing.com– Demonstration– http://www.1stwebdesigner.com/freebies/free-
screencasting-tools-video-tutorials/• Photoshop (or any photo-editing software)– Splashup: Free, polished interface, tools & palettes
modeled after Photoshop (e.g. layers)– Picnik: Most popular web-based photo editor;
integrated with Flickr
Project Requirements
• 5’ Jing video showing your blog, Twitter, LinkedIn Profile & Ads, Facebook Page & Ads, and Bit.ly & Klout analytics.– If you are outside this duration, you will lose all 10%
• Detailed requirements for each medium provided on the next 16 slides
Project Requirements
• Blog:– 2 posts (150 words each) (incl. photo, video, link)– 2 comments (50 words each)– Links (with images) to Twitter, FB Page, & LinkedIn– Allow for sharing of comments– Required widgets: Twitter, Tags, Blogroll/Links, Pages– Optional widgets (at least 2 from): Calendar, Search,
Polls, Blog Stats, Box.net, Akismet, Top Rated, or others)
Project Requirements
• Blog– Topics relevant to your business– Each post should link to relevant resources online– Evaluated on quality of engagement, fit with
themes of course, clarity of expression, cultivation of community through regular activity
– Each blog post must include “IESEGSMM” tag
Example Blog
Project Requirements
• Create a Twitter account– Complete Profile– Follow your classmates (by finding them on my IESEG-
SMM list)– Create 2 public & 1 private lists– Add at least 3 tweeps in each list (e.g. IESEG, MKTG,
Competition)– Tweet about your new Twitter account with #IESEGsmm
and your own registered hashtag included
Project Requirements
• Twitter:– 24 tweets (all with #IESEGsmm):• 8 Original content• 8 RTs• 8 Mentions (@)
– 3 shortened URLs (Bit.ly) to• Facebook Page,• LinkedIn Profile• Blog
Example Twitter
Project Requirements
• LinkedIn– 100% Complete Profile– Joined Group “IESEG Social Media Marketing”– Tweet 1x after above steps with #in in tweet (to
post on LinkedIn status)– Discussion: Total of 2 answers/questions– 2 Ads
Example LinkedIn Profile
Example LinkedIn Discussions
Example LinkedIn Ads
Project Requirements
• Facebook– Create a Profile– Create a Page– Invite ‘friends’, Post on wall, Create Event &
Promote, Track & Update)– Create 2 Ads (Create photo(s) and text)
– Facebook Page: Naming information: http://www.facebook.com/help/?page=1167
Example Facebook Page
Example Facebook Ads
Project Requirements
• Analytics– Report your Klout score• Speak to your recommendation to increase Klout
– Report your Bit.ly Analytics• Shorten at least 5 URLs• Analyze effective reach• Speak to your recommendations to increase clicks
Example Bit.ly analytics
Example Klout analytics
• End of course– Check list– Evaluation
Check List• Jing: Downloaded Jing• Dropbox: Create & Share folder w/ `[email protected]• Blog: Listed on Blogroll• Twitter: Followed, Following, & Listed on IESEG-SM• Bit.ly: Connected on Tweetdeck• Klout.com: Connect all three accounts (FB, TWI, In)• Facebook Profile• Facebook Page • LinkedIn Profile• LinkedIn: Join Group 'IESEG Social Media Marketing’• Social Ads: 2 in each with media placement• Emailed all business information to [email protected]
• Contact info:– Web: Coursaris.com– Email: [email protected]– Facebook: Dr.C.Coursaris– Twitter: @DrCoursaris– Web: www.msu.edu/~coursari– Skype: Ccoursaris
Social Media Marketing: The Instructor