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What?Although SMO is considered to be a new concept. It has been implemented since days of Adam & Eve. Think of internet as Garden of Eden and we are snake and Forbidden Fruit is product we want to promote
Social media optimization is in many ways a technique of Internet marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites, and therefore, you require through Social media optimization (SMO) professionals who could create an impact which is not only optimized to potential but also ethical.
What? Content bookmarking :
Digg, Delicious, Mixx, stumble, Twitter etc
Applications : Facebook, Orkut, linkedin, etc.
Images : flickr, Digg, Mixx. Videos: youtube, metacafe. Blogs: Tenchoratti, Blogger, Presentations : slideshare.
What?
Browsing user
Search engines Social networking
Content AppsAdvertisem
ent
Your website
Users Network
Myths?
SMO is black hat SEO. ROI can not be
calculated. SMO is for affiliate
marketers and not for reputed brands.
SMO doesn"t work for B2B niches
•Source MarketingVOX report•** interview in the Financial Express with the director of search research at Yahoo! Research Andrew Tomkins•*** study by Nielsen
Answers to Myths Quality SMO is community
driven. Exact ROI can be calculated
with different tools. There are several established
brands using SMO (SAP and Starbucks.
SAP has been busting that myth for 6 years with their SAP Community Network (SCN). It consists of 1.7 million members. Of those, 5,000 are bloggers.
•Source MarketingVOX report•** interview in the Financial Express with the director of search research at Yahoo! Research Andrew Tomkins•*** study by Nielsen
Why? Social Networking Sites Attracting
1 Out of Every 20 Web Visits. * nearly triple the share of visits
compared with a year ago. * Amount of searchable content
from social media websites is more than traditional websites. **
Twitter grew a massive 1,928 percent in the US from June ’08 to June ’09, ***
Facebook grew 800 percent in same period***
•Source MarketingVOX report•** interview in the Financial Express with the director of search research at Yahoo! Research Andrew Tomkins•*** study by Nielsen
How? Strategies : Content Content is King: Writing
interesting and viral content. Easy bookmarking gadgets on
website Landing pages for different
niches. Blogs with relevant info which
are updated often. Encouraging commenting and
discussions. Having writers respond to
comments as much as possible.
Strategies : Applications Viral applications and gadgets:
Creating small viral apps and gadgets targetted on your niche.
Encouraging bookmarking and use of apps with virtual currency.
Developing tie-ups with virtual currency dealers .
Giving out goodies in return of virtual currency collected by users.
Encouragements to invitations by way of virtual currency.
Encouraging linking to other SMO accounts
Strategies : Advertisements Targeted advertising . Extremely well defined
targets on age, profession, demographics, sex and several other parameters.
CPC advertising. Different landing pages for
different add groups depending on the chosen parameters.
Using other viral apps for advertisement.
Case study1 : An Electronics giant (background)
The company launched a website which wanted to generate leads for their distributors across north America.
The website showcased their top line products and accessories.
The leads went directly to nearest distributors.
Distributors followed up with the lead and tried to convert lead to customer.
Case study1 : An Electronics giant (research)
Product type: Lifestyle, technical
Potential clients : Urban lifestyle product users, geeks.
Demographics : North America
Sex: Mostly couples or single males.
Case study1 : An Electronics giant (Strategy: Technical)
Product type: Technical Promotion type: Content with
tech details of products and comparisons over competitors.
Extensions : Content and videos about how the product can be extended to meet your specific needs.
Promotion type: SMO and advertisement.
Result: 1,00,000 visits in 2nd month.
Case study1 : An Electronics giant (Strategy: lifestyle)
Product type: Lifestyle Promotion type: Rich
Media content. Extensions : Images and
videos about the product as lifestyle.
Promotion type: SMO and advertisement.
Result: 1,50,000 visits in 2nd month.
Case study2 : wake boarding company.
Product type: Adventure. Promotion type: Application. Extensions : Viral
application, a quiz on wakeboarding. Users earned virtual currency which in turn can be used to get discounts on products (wakeboarding)
Promotion type: Social media application.
Result: Monthly active 7500 users on Facebook app with organic growth.
Presently For whom?
The problem with the future is it turns into the present.
The problem with the future is it turns into the present.
Urban audience. Internet friendly
audience. Not suitable for rural
audience. Useful for both service
as well as product industry.
Best for lead generation.