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Where 1 Customer Becomes 1000
Turn your internet connection into a WiFi Hotspot and the most powerful social marketing tool in your arsenal!
Where 1 Customer Becomes 1000
The Social Media Magnet instantly connects you with your customers on Facebook, Twitter,
LinkedIn or Google+ by using your Free
WiFi Hotspot.
Where 1 Customer Becomes 1000
Consumer signs in with social media
You obtain a Like or Follow in the process
Consumer lands on a custom splash page You collect consumer
demographic and contact info + manage future content delivery based on insight gained
How it works.
Where 1 Customer Becomes 1000
What is the Social Media Magnet?
Revolutionary Hardware & Software• Plugs into existing router or wall connection.• PCI and HIPAA compliant.• Loaded with proprietary, cloud-based software pre-configured to your specifications.
Communications & Marketing• Grows Fans and Followers fast.• Helps you message so fans engage with you and share your posts.• Promotes your brand, pushes offers, drives web traffic, captures sign-ups, cross-sells/upsells, hosts paid ads or sponsored content, etc.
Data Collection & Metrics• Measures growth rate of Likes and Follows.• Provides aggregate and individual demographic data and contact info, including opt-in email.• Exports data for integration with other tools and applications to measure ROI.Consumer Friendly & Relevant• Login process is fast and familiar – no new usernames and passwords. •WiFi is what people want. Social Media is where they’re at.
Where 1 Customer Becomes 1000
Why Social Media & WiFi?
The average value of one Facebook Like
Is $136.38 per year 1
Facebook Fans spend $71.84 more per year on brands they
Like vs. non-fan customers 1
The averageperson on a
social site hasover 245 friends 2
1. “Understanding Facebook Fan Value: A Study of Key ROI Indicators and Values for Leading Brand Marketers.” Syncapse, June 2010.2. “Your Facebook Friends have more Friends than You.” Washington Post. Tsukayama, Haley, February 2012.3. “Global Trust in Advertising and Brand Messages.” Nielsen Trust Survey. The Nielson Company, April 2012.4. “What Do Consumers Want from Wi-Fi?” Cisco IBSG Consumer Research. Taylor, Young, Noronha, May 2012.
90% of people will payattention to and trust
what their Friends andFollowers say 31
WiFi is now thepredominant access
technology for mobile devices 4
Consumers spendnearly 4 hours per
day using their mobiledevices away from home 4
70% of Smartphone usersconnect to the internet via a WiFihotspot at least 15% of each day 4
Most consumers prefer to connect their devices via WiFi for two reasons:
1. Connection Speed2. Conserve Data Plan Usage 4
Where 1 Customer Becomes 1000
1. Customer logs-on to WiFi(chooses social media)
2. Customer accepts terms
3. Customer redirects to splash page
4. Customer’s demographic data is sent to custom database & dashboard
Where 1 Customer Becomes 1000
Ongoing communications, engagement, and
viral marketing via social media
and email
Download and utilize real time data with CRM,
Listening Applications, Email Client,
SAP, etc.
1. Customer logs-on to WiFi (chooses social media)
2. Customer’s demographic data sent to
database
3. Splash page promotes specials,mobile apps, web content , SMS
applications.
4. Complete control to manage
and schedule content delivery
Business Process
Where 1 Customer Becomes 1000
*NEW* Push TechnologyProactive, demographic- and location-based content delivery to consumers’ mobile devices.
Big Box Retailers & Smaller Single or Multi-Unit Operators
• Coupons and promotions pushed to targeted mobile devices in store
• Unique offers and messages based on location in store
• Coupons added to existing MVP/Bonus cards andautomatically redeemed at check-out
• Coupons added to a Social Media Magnet (SMM) bonuscard for immediate or future redemption
• Retailer may private label the SMM bonus card website
*Additional rates apply for push technology.
Where 1 Customer Becomes 1000
The Power of Push
Types• Broadcast to all devices• Unicast to specific users• Location change events• Time limited promotions
Actions• Add to cart or card• Show to cashier to
scan• Share with friends• Cancel or clear
Media• Ads of all kinds• Coupons to add to cart,
card, or instantly redeem
• Notices and alerts• Rich content delivery
Where 1 Customer Becomes 1000
• Grow Fans, Likes, and Followers FAST• Review and export data to measure WiFi ROI• Simple plug-n-play technology using existing connections• Customer-user friendly• Increase reach and conversion with custom splash pages• Leverage current campaigns in new digital-mobile channel• Push loyalty program sign-ups• Drive traffic to key web pages• Increase engagement with prospects and enthusiasts• Promote other apps, resources, tools, and content• Connect with neighboring customers and prospects• Collect true demographic and contact information• Give customers an amenity they want – a connection
Benefits of the Social Media Magnet
Where 1 Customer Becomes 1000
Standard Retail Pricing Structure
MONTH-TO-MONTH
12 MONTH CONTRACT
24 MONTH CONTRACT
MONTHLY1 ANNUAL2 EQUIPMENT3
1. Must be set up on auto pay2. Pricing reflects 10% contractual discount3. One time expense
NOTES:
$69 n/a $199
$59 $637 $149
$49 $529 $99
Where 1 Customer Becomes 1000
• Something new and innovative (and easy and economical) to share with team
• Partner opportunities with business partners and prospects (free WiFi and fans for splash page content)
• Splash page design & management – we can help― Integrate and align with other digital efforts― Leverage high traffic times, seasons, locations to grow fans― Drive traffic to key promotions and offers to increase loyalty
• Banner ad design & campaign management – we can help• Email design & campaign management – we can help• Data collection, reporting, interpretation & integration – we can help• Social strategy, content & campaign management – we can help
Ideas & Ancillary Marketing Services
Where 1 Customer Becomes 1000
Social WiFi marketing is about more than just meeting a consumer’s need for a connection. It’s also about
meeting your need for buyers (fans) and data(contact info) to help you grow your business.
PCI & HIPAA Compliant
Where 1 Customer Becomes 1000
What are you getting out of your internet connection today?
For less than the price of one print ad, you can get two full years
of captive, viral, digital marketing.
That’s the simple power of the Social Media Magnet.
Contact us today for a [email protected]
800-701-1095Call for a FREE15 min. demo