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Social Media – love it or hate it, we need it. LAI/CILIP Ireland Conference 2012 Phil Bradley. What is social media?. User generated content. Tom Cunniff http://bit.ly/IKL3ZZ. In practice:. “We don’t have a choice on whether we DO social media, the question is how well we DO it ” - PowerPoint PPT Presentation
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Social Media love it or hate it, we need itLAI/CILIP Ireland Conference 2012Phil Bradley
What is social media?
User generated content
Tom Cunniff http://bit.ly/IKL3ZZ
In practice:
We dont have a choice on whether we DO social media, the question is how well we DO itErik Qualman (Author of Socialnomics)
A day in the life of the Internet
What does this mean for search?
Google and social media
People matter!
Bing
Blekko
Other social media engines
http://soshable.com
What happens in Facebook stays in Facebook
What happens on Google...
http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
Meanwhile...http://thepoliticalcarnival.net/2012/03/02/friday-links-96/twitter-logo-4/
News curation apps
Less search, more findinghttp://www.envano.com/blog/wp-content/uploads/search-engine-optimization1.jpg
In summarySocial results (thats you!) are becoming more importantYou can affect rankingsGo to where the conversations areWebsites less valuable as time goes onPeople ask people they knowIts all just information!
http://www.flickr.com/photos/verbeeldingskr8/3638834128/
Thank you!Email: [email protected]: www.philb.com Blog: www.philbradley.typepad.com Twitter: @philbradley
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